Egyptian presidential elections over social media

Social Media MonitoringFor the presidential elections in

Egypt 2012

A report Compiled by Interact Egypt. June 2012

Part 1May 22 – 25

(During elections first round)

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This part of the report presents data about the interactions online, about the

presidential candidates during the first round of elections, specifically for top

five candidates

Hamdeen Sabahy, Ahmed Shafik, Mohamed Morsi,Amr Moussa and Abol Fotouh

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Overview

Gender Online Sources

Out of 150,000 online records analized during that period we found Malesdominating and Twitter is the major source of posts online

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Overall Share of Voice

Hamdeen Sabahy was the most candidate people talked about online

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Specific Share of Voice

Hamdeen Sabahy also dominated specifically Facebook & Twitter

Part 2May 28 – June 11

(Just before Elections second round)

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Then, we went deeper in comparison between the two finalists

Ahmed Shafik and Mohamed Morsi

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Total

Blogs

Twitter

Overall Share of voice

People talked about Ahmed Shafik online at least Double Mohamed Morsy

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Overall Influence

1.4 M mentions 575,045 mentions

On Twitter Ahmed Shafik is almost triple mentioned as Morsy

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Countries

Twitter Mentions

Both were mentioned equally over twitter from same countries

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Countries

News Mentions

Major difference in coutries posting news articles

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Tweets - mentions

Over twitter genders and coutries talking about candidates were equal

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Twitter - Highest Sources

Twitter official account & news talking more about Shafik

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Twitter - Engagement

Twitter engagement level almost equal

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Facebook pages

156,352 fans

53,417 talking

In the 7 days: 224 wall posts with 58570

likes & 5030+ comments.

467,814 fans

176,318 talking

In the 7 days: 304 wall posts with 102578

likes & 5036+ comments.

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Quick findings

On official facebook page & twitter account Mohamed Morsy has almost triple

fans/followers

Shafik is majorly talked about because of debates between supporters seeing him the only able to drive Egypt further & againsters who see him part of previous regiem.

Second team is the majority online

Most of online activities, especially twitter infleuncers are against both candidates &

some of them started to promote boycotting the 2nd round

Talks supporting Morsy were mostly because people were against Ahmed Shafik

More than 70% of the photos shared over facebook were comics about the elections, the

candidates and Egypt’s overall political situation

Since June 8th, there was clear drop in online talks about presidential candidates and

more talks about Euro 2012

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15/06/2012

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