EFSMI 2010 Presentation

1st European Forum on Sustainability in the Meetings Industry

Brugge 27-28 June 2010

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CSR stands for…

a. Center for Subatomic Researchb. Corporate social responsibilityc. Customer service representatived. Center for Shellfish Research

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CSR is…

a. An all-purpose cleanerb. Shorthand for “Caesar”, a famous Irish

adult beverage made with clam juicec. Green meetingsd. An organization taking responsibility

for the social, environmental and economic impacts of its actions

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CSR Defined

Corporate Social Responsibility (CSR) is a concept whereby organizations consider

the long-term interests of the communities in which they operate and

take responsibility for the impact of their actions on employees,

customers/members, the community and the environment

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A green meeting is…

a. An event on St. Patrick’s Dayb. An event incorporating environmental

considerations to minimize its negative impact on the environment

c. A meeting in Hawaii in December when you are from Finland

d. A meeting of an environmentally conscious political party running for office

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According to the Convention Industry Council, a green meeting is…

A green meeting or event incorporates environmental considerations to minimize its negative impact on the environment.

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The triple bottom line is…

a. A new brand of ultra-absorbent diaper b. Cost reduction, cost avoidance, and

cost savingsc. An accounting termd. A way to refer to “people, planet, and

profit” or social, environmental and economic sustainability

8Triple Bottom Line

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A carbon footprint is…

a. Also called a “carbon copy”, referring to the Age of Typewriters and white-out

b. What you leave on the carpet when you clean out your wood-burning fireplace

c. A measure of the impact human activities have on the environment due to the release of greenhouse gases as measured in units of carbon dioxide (CO2).

10Footprints

A carbon footprint… is a measure of the impact

human activities have on the environment due to the release of greenhouse gases as measured in units of carbon dioxide (CO2).

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An ecological footprint is…

a. What Bigfoot leaves in the forestb. The area of land and water needed to

produce the resources to sustain the event and absorb its waste

c. The same as a carbon footprint

12Footprints

An ecological footprint… is the area of land and water

needed to produce the resources to sustain the event and absorb its waste

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A carbon offset is…

a. What you use to clean up the floor after you clean your fireplace

b. The price of a pencil sketch by a famous artist

c. The mounting on a diamond ringd. A financial tool to help organizations

balance their carbon footprint by funding projects that reduce or eliminate carbon emissions elsewhere

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A carbon offset… is a conceptual

financial tool to help people mitigate the impact of their activities. The theory is that since climate change is a global problem, a reduction in emissions elsewhere will have a balancing effect. This is known as going “carbon-neutral”.

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Greenwashing is…

a. Spray-painting your lawnb. Misleading the consumer about the

environmental benefits of a product or service

c. Another name for money launderingd. Al Gore’s new line of personal hygiene

products

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British Standard 8901 is…

a. A law forbidding the metric system in the United Kingdom

b. The recommended height of a meeting room ceiling if you plan to use rear-view projection

c. A new sustainable event standardd. Similar to California emission

standards for vehicles

British Standard 8901 for Sustainable Events

• A management system for working sustainably on meetings and events

• MPI first organization in the world to be 3rd party certified under the new standard

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European Forum on European Forum on SustainabilitySustainability in the Meetings Industryin the Meetings Industry

Bringing an MPI chapter driven event to Bruges will have a mojor impact on Belgium, Flanders and Bruges:

Media attention for the destination, partners and local service providers

Presence of press and meetings & events organizers

Link the image of Bruges with Sustainabiltiy

ConceptConcept  

• Forum on sustainability in the Meetings Industry. It’s not

only about green meetings but about People Planet Profit.

• With speakers from all over the globe

• From the basics to Best practices

• A European MPI Chapter driven event, with concept created

by Charles-Eric Vilain XIIII

• Supported by GMIC

•Participation of 12 MPI Chapters :

France-Suisse, Belgium, UK , Germany, Italy, Sweden,

Denmark, Finland, Spain, Netherlands, Poland, Norway

• Conference will change destination every year

• Conference open to MPI members and non-members as

well as accompanying persons

The First European Forum on Sustainability in the Meetings Industry

EFSMI 2010Bruges

• Hotels

• Grand Hotel Casselbergh is within walking distance ofthe Concertgebouw, the Convention Centre ‘Oud Sint-Jan’ and the Provincial Court.

Bruges

• Program EFSMI 2010

• 25-26 June: Early arrivals for weekend in Bruges

• 27 June: Individual arrival to the hotels• 18:30 Registration and welcome reception at

dinner venue, Concertgebouw Brugge.• 19:30 Official opening of the Forum • 20:00 Seated dinner • 21:30 Presentation by the keynote speaker -

Dixie Dansercoer, polar explorer.• 22:30 Return to hotels

• Program EFSMI 2010Monday 28 June- Welcome coffee and registration at the conference venue,

Provincial Court.- Welcome by the Governor- Introduction by:

• Charles-Eric Vilain XIIII: President of EFSMI 2010 and Managing Partner of Destination & Association Consulting

• Eric Rozenberg: CMM CMP President Swantegy and chairman MPI International

- Introduction on Corporate Social Responsibility Elisabeth Henderson, CSR Director MPI

• CSR Coffee Break

Program EFSMI 2010

• Case study: VITO on i-SUP2010 on sustainable production

• Measurement systems with Amy Spatrisano (APEX) on video conference, Fiona Pelham (BS8901) and with Guy Bigwood from Green Meetings Industry Council as a moderator.

• Presentation of the sponsors

• Introduction on Openspace networking lunch• CSR lunch, Openspace discussion and networking

• The Big Debate-Round Table run by Eric Rozenberg• PCO • Traiteur • Transport company • Venue • Hotel • Politician • IMEX – Paul Flackett

• CSR coffee break

• Casestudy of a major convention COP 15 Copenhague Jan-Christoph Napierski

• Case study of a destinationBruges – Kathleen Bertier

• Case study of a meeting attendee‘How to reduce no-shows at your events? – Danny Stevens

• Conclusion by Eric Rozenberg and Charles-Eric Vilain XIIII

• Welcome at the City Hall Bruges

• Summer drinks happening and awards Ceremonyof MPI Belgium at Convention Centre‘Oud Sint-Jan’

• Tuesday 29 June 2010

• Cultural visits

• The venues for EFSMI 2010• Concertgebouw

www.concertgebouw.be

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• The venues for EFSMI 2010

• Provincial Court

• The venues for EFSMI 2010

• Welcome reception at the City Hall

• The venues for EFSMI 2010

• Convention Centre ‘Oud Sint-Jan’

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