EFL - lecture on social media marketing

Social Media Marketing

Gustav [email protected] | @gustavbergman

måndag 21 oktober 13

!e six big

LinkedIn

Blog


Network Best for AlsoFacebook Light consumer products Branding, Image

Customer Support,Research, News Personal Brand

LinkedIn Recruitment, Job-search B2B-prospecting

Entertaining products,How-to videos Technical products

Blog Knowledge Products SEO

SEO, Personal branding Everything related to Photography


B2CB2B LinkedIn

Blog



Facebook

• 20% of all pageviews on the Internet

• 9% of all Internet visits

• over 1 billion members


Swedes using facebook every day

Källa: internetstatistik.se

36%måndag 21 oktober 13

Swedes using ! every day

Källa: internetstatistik.se


!e facebookpage



Free ”newsle"er”


Proof of popularity


Free statistics about one’s target groups



Dirty Dancing

La Cage aux Folles

Spamalot



Dirty Dancing

La Cage

Spamalot


How to market on facebook



How to get friends to your page

1. Friends and family

2. Publish good content (posts)

3. Ads

4. Contests


Create posts


Are all posts visible for all fans?

Answer: no


What decides which posts are visible for

facbook users?


Edge-rank


Edge-rank

1. Interactions2. ”Weight” of content3. Freuency of publication


Edge-rank

Write engaging posts with substantial content.Publish o#en - several times per week.Post together with a good photo.


Upworthy



Bland Upworthy’s tips

• 25-headers rule

• Positive emotions

• You’re Mom



Få delningar enligt UpWorthy




Useful statistics




Engagement frequency


When your fans are logged in


Negative events


3. Advertising on Facebook


Facebookads

• Pay per click or per 1000 views

• Advanced targeting


Types of ads

1. Get more likes

2. Sponsored posts

3. Sponsored stories

4. Offer

5. Ad for web-page


Sponsored posts


Sponsored posts


Sponsored post - advantages

• High ROI

• Visible for mobile users(50%)

• Interactive


Targeting

• If they like any of your pages

• If they are friends to your fans

• Country and city

• Age, gender, family status

• Interests


Sponsored story



Contests


• "e most efficent way to get new likes

• O$en based on a ”Like-gate”

Contests



”Like-gate”




• "e prize should be something really a%ractive for the target group

• Keep it simple

Contests


Blog


Company blog

Company Blog

Twitter

Facebook

LinkedIn

0 25 50 75

Which medium is important for your marketing? (B2B)

%


The company blog

Our company won a prizeLorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est.Läs Mer!

We got a big contractLorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est.Läs Mer!

Meet us as the company fairLorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est.Läs Mer!




Blog article on the Internet



SEO


Linkedmåndag 21 oktober 13

Linkedmåndag 21 oktober 13

LinkedIn

• Members: Middel-aged professionals

• Best for:

• Recruitment, &nding jobs

• Sales prospecting B2B

• Long-term personal branding


How many companies have got customers through social media

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

Twitter Facebook LinkedIn Företagsblogg

B2B B2C



Company page


Groups


Premium Account

• With a premium Account you can contact a number of LinkedIn-members directly



Twi"er

• Middle-aged, technical peeple, news people

• 140 characters

• Get many followers

• Follow interesting people



Twi"er

• Twi%er’s strength: Fully open

• Best for customer support and direct communication

• Communicate with anyone in your business

• Channel for information and research






When to publixh


When should you publish?


Tools for social media

Gustav [email protected] | @gustavbergman



Stuff hard to %nd time for

• Get more followers

• Find out content

• Publish regularly

• Check how it goes


Get more followers


gmail-plugin


rapportive


Social CRM


Social CRM


Social CRM


Social CRM


Social CRM


Social CRM


Social CRM


Find out content


Content Curation

Content Curation


h"p://contentmarketinginstitute.com/2013/09/content-curation-add-value-commentary/


http://contentmarketinginstitute.com/2013/09/content-curation-add-value-commentary/

http://contentmarketinginstitute.com/2013/09/content-curation-add-value-commentary/

How do I !nd good content?


1. RSS-reader


h"p://feedly.com


http://feedly.com

http://feedly.com

feedly


Feedly – mobile client


Find good content 2


Tweeted Times

h"p://tweetedtimes.com


http://tweetedtimes.com

http://tweetedtimes.com

Tweeted Times


Publish content


buffer




Buffer in Feedly


Buffer i Feedly


How am I doing?




Conclusions

• Relationship marketing

• Content marketing

• Facebook

• Blog, SEO Google+

• LinkedIn

• Tools


&ank You!Gustav Bergman

Kanban Marketing [email protected]

h"p://kanban.seTwi"er: @gustavbergman


mailto:[email protected]

mailto:[email protected]

http://kanban.se

http://kanban.se

EFL - lecture on social media marketing

Business

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