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© Search Laboratory Ltd 2015. All rights reserved. Leeds T: +44 113 212 1211 London T: +44 207 147 9980 Effective International Campaign Management
11

Effective International Campaign Management

Apr 12, 2017

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Page 1: Effective International Campaign Management

© Search Laboratory Ltd 2015. All rights reserved.Leeds T: +44 113 212 1211London T: +44 207 147 9980

Effective International Campaign Management

Page 2: Effective International Campaign Management

Email:

Tel:

Web: www.searchlaboratory.com

Twitter: @searchlabs

Contact details

Julia DettlerHead of International

Originally from Germany

MSc Marketing

#SLIDMC

Page 3: Effective International Campaign Management

Frequent challengesOrganisation and structure of the team

Cultural awareness

Professional skillset and tools

#SLIDMC

Page 4: Effective International Campaign Management

#SLIDMC

Page 5: Effective International Campaign Management

Organisational and structural challenges

In-house or outsourcing

#SLIDMC

Budget

Recruitment Central team structure Control and trust

Page 6: Effective International Campaign Management

#SLIDMC

Page 7: Effective International Campaign Management

Cultural challengesLanguage barriers and communication style

Way of working

Hierarchy

#SLIDMC

Page 8: Effective International Campaign Management

#SLIDMC

Page 9: Effective International Campaign Management

Professional skillsets and toolsExperience and expertise

News

Contacts

Tools

#SLIDMC

Page 10: Effective International Campaign Management

Key takeawaysCentral project team

Skilled PM with cultural interest and awareness

Regular communication

Local experienced experts

Right tools

#SLIDMC

Page 11: Effective International Campaign Management

#SLIDMC