Edu.ly final

By: Neil Prendergast, Connie Lun, Dimitris Kouvaros

Who We Are

CEO Neil Prendergast

COO Dimitris Kouvaros

CMO Connie Lun

• Expertise includes Business Development, Sales, and Operations

• Expertise includes a diverse background within the startup community with focuses in Business Development in Early Stage Startups and Venture Capital

• Expertise includes developing innovative marketing strategies, event planning management and sales

"We are Edu.ly and we are tearing down the four walls of the classroom and bringing them all together."

What We Do

• We will achieve this through an online discussion space where students and professors can explore ideas beyond the traditional curriculum.

Value Proposition• Enrich the educational

experience for students and professors

• Add value to education by keeping in-class discussions alive outside of the class

• Engage students who are more active outside the classroom/online

• Stimulate new and creative ideas through forum discussions

• Provide professional recruiters with an outlet that showcases the knowledge of potential hires

Target MarketStudents: We will target students

across universities worldwide; beginning with NYC with a market of over 500k

Professors: We will target professors from institutions across the world with knowledge in various academic disciplines

Professionals: Our aim is to gather professionals from top companies in order to validate ideas from students and professionals alike

How It Works1) Students and teachers sign up using

their LinkedIn or their .edu email --> only way to have access

2) Students & teachers ask Q's and/or provide answers

3) Points and badges are accumulated for others to see as you build up your own "image"

4) Corporate recruiters can go in scout for potential hires by getting more info from them than any cover letter or resumes

Channels

Word of Mouth: Deploy marketing teams across campuses to promote Edu.ly, answer questions, and provide tutorials for students and professors

Social Media: Social media is huge among college students. We will use a marketing strategy that is focused on outlets such as Facebook and Twitter

Revenue Streams

2) Send a question directly to a person of your choosing for a fixed $5 fee

3) Paid subscriptions for corporate recruiters at $50/month (Same as LinkedIn Premium $50/month)

1) "Promoting" questions for $5 a day

Revenue Chart

Expenses Chart

Key Resources

• Human capital

• Web designer

• Web developer

• Programmer

• Marketing team

• Financial capital

• Physical capital

• Office space

• Computers

• Telephone line