Ed-Tech Market Landscape 1
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1Ed-Tech Market Landscape
Ed-Tech landscape
Commonly used by professors
NoodleCourseraUdacityUdemyCodeacademyedXLyndaOpen UniversityKahn AcademyYouTubeSchoologyCanvasBlackboardEdmodo
KnewtonPiazzaSmartererRemind101EngradePBWikiClickersDropboxCheggGoogle HangoutsAcademia.eduResearch GateTurnItIn
Source: GSV, other
3
Market opportunityClass management Social mediaClass engagement
Low Collaboration Focus High
Drivers for growth in class engagement• Collaborative learning is natural with the rise in social media• Exponential rise in digital content created and shared• Increased demand of MOOCs and complementary educational resources• Increased emphasis on student engagement by professors and schools
Market growth
Source: GSV estimates
5
Student segment by degrees
All OtherBiological & biomedical sciencesTheology & religious vocations
Viual & performing artsComputer & information sciences
Social sciences and historyPsychology
Public administration & social serviceEngineering
Health professions & related programsEducation
Business
0% 5% 10% 15% 20% 25% 30%
14%2%2%2%3%3%3%
5%5%
10%25%26%
All other
Engineering
Communication, journalism
Biological and biomedical sciences
Visual and performing arts
Psychology
Education
Health professions & related programs
Social sciences & history
Business
0% 5% 10% 15% 20% 25% 30%
28%
4%
5%
5%
5%
6%
6%
8%
10%
21%
Master’s Degrees Conferred2010-11 US DOE
Bachelor’s Degrees Conferred2010-11 US DOE
~3M and ~18M undergraduate students graduate students in the US
Majority of degree programs require exposure to real-time knowledge to be able to effectively understand the concepts taught in class
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