DOCUMENT tESUNE ED 117t72 umaag_kLarrick, Nany TITLE CS 202 484 Hey, Mom, Who Put the Television in the Closet? 'NOTE 18p.; Paper presented at the Annual Meeting of the EDRS PRICE DESCRIPTORS Or ol MI=.4 art 0.1 .7 /..'k :A is ^Vs Diego, California, November 26-29, 197 ) MF-$0.83 HC-$1.67 Plus Postage Behavior Problems; *Children; Elementary Education; *Envirolymental Influences; Programing (Broadcast); *Publicize; *Television; *Television Commercials;/ .Viewing Time ABSTRACT r f Results of the staggering number of hours which children spend watching television (an average of 54 hours a week for a preschooler, who. will have accumulated a total of 5000 hours by first grade) may be seen im the influence children -- swayed by commercials- -have over their mothers' grocery choices and in the dramatig increase_of both wild behavior and extreme passivity of -school children. During the Saturday morning hours of tawdry animated cartoons, Children are bombarded with frequent interruptions for , commercials advertising artificially flavored and colored snacks, candy, cereals, soft drinks, and flashy toys. (Only three countries in the world allow a/.advertising with children's programs and only the Unite& States allov,is more advertising-with children's programs than with adult programs.) Furthermore, children- -even very young ones--spend the bulk of their viewing time watching adult programs, most of which feature violence, crime, mystery, and brutality. There are a number of effective steps which schools, teachers, and parents may and must take to reduce children's viewingLtinie and to promote critical and selective viewing among children. OM) *********************************************************************** , * Documents acquired by EPIC include many informal unpublished * -* materials not available from other sources. ERIC makes every effort * * to obtain the best copy available. Neverttleless, items of marginal * * reproducibility are often encountered 4d-this affects the quality * * of the microfiche and hardcopy reproduions ERIC makes available * * via the ERIC Document Reproduction Servxe (EDRS). EDRS is not * responsible for the quality of the oriqsnal document," Reproductions * * supplied by EDRS are the best that. can 1e Made from the original. ***************************************** *****************************
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DOCUMENT tESUNE
ED 117t72
umaag_kLarrick, NanyTITLE
CS 202 484
Hey, Mom, Who Put the Television in the Closet?
'NOTE 18p.; Paper presented at the Annual Meeting of the
EDRS PRICEDESCRIPTORS
Or ol MI=.4 art 0.1 .7 /..'k :A is ^Vs
Diego, California, November 26-29, 197 )
MF-$0.83 HC-$1.67 Plus PostageBehavior Problems; *Children; Elementary Education;*Envirolymental Influences; Programing (Broadcast);*Publicize; *Television; *Television Commercials;/.Viewing Time
ABSTRACT r fResults of the staggering number of hours which
children spend watching television (an average of 54 hours a week fora preschooler, who. will have accumulated a total of 5000 hours byfirst grade) may be seen im the influence children -- swayed bycommercials- -have over their mothers' grocery choices and in thedramatig increase_of both wild behavior and extreme passivity of-school children. During the Saturday morning hours of tawdry animatedcartoons, Children are bombarded with frequent interruptions for ,
commercials advertising artificially flavored and colored snacks,candy, cereals, soft drinks, and flashy toys. (Only three countriesin the world allow a/.advertising with children's programs and onlythe Unite& States allov,is more advertising-with children's programsthan with adult programs.) Furthermore, children- -even very youngones--spend the bulk of their viewing time watching adult programs,most of which feature violence, crime, mystery, and brutality. Thereare a number of effective steps which schools, teachers, and parentsmay and must take to reduce children's viewingLtinie and to promotecritical and selective viewing among children. OM)
***********************************************************************, * Documents acquired by EPIC include many informal unpublished *-* materials not available from other sources. ERIC makes every effort ** to obtain the best copy available. Neverttleless, items of marginal ** reproducibility are often encountered 4d-this affects the quality *
* of the microfiche and hardcopy reproduions ERIC makes available *
* via the ERIC Document Reproduction Servxe (EDRS). EDRS is not* responsible for the quality of the oriqsnal document," Reproductions ** supplied by EDRS are the best that. can 1e Made from the original.***************************************** *****************************
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From:-arri-ak
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U.S; DEPARTMENT OF HEALTH.EDUCATION & WELFARENATIONALINSTITUTE OF
EDUCATION
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HEY, MOM, 1HO PUT THE TELEVISIO,'IN THE CLOSET?
[An address by Dr. Nancy Larrick at the.general session of the Elementary SchoOlDivision, National Council of'Teachers ofEnglish, on 29 November]
It is a beautiful, su.nny'morning here in San Diego.
As we have come into thidroom, we have chatted and
laughed with old friends and new--all of uS enjoying
the give -and -take of comradeship at a great conference.
But at any one minute of this Saturday moTing, we
know that at least 10 million American children under 12
are sitting immobilized before the television screen.
Before the day is over, 75 percent of all children in
TV-homes- will have-watched at- least one progra"_ Today.
ercent of the homes in the United States ve at least
one television set which is turned on five six hours
a day. That is more. than million hom s, more than
4-have telephones or flush toilets.
2
hours_are aptly called nth
children's ghetto." During this period, children's
Programming and children's advertising have segregated
theith. million viewers under 12 from the rest of the TV