An invaluable resource for those investigating the market for user experience agencies, with profiles of 27 suppliers, the latest market trends and tips and pitfalls for buyers. The 263-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.
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Transcript
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & Innovation
SAMPLE: User Experience
Buyer's Guide 2011 SAMPLE ONLY. Please download the full report from:
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4. The Market ....................................................................... 5
4.1. Market value and growth ............................................................ 5
4.1.1. Size of market compared to other online marketing channels ................................................................................... 6
4.2. Spending trends in different sectors ........................................... 7
5.1. Companies focus on strategy as market matures ....................... 8
5.2. Companies recognise link between business performance and customer experience .......................................................... 10
5.3. Humanisation of user experience online ................................... 12
5.4. Analytics becomes important – but not the silver bullet .......... 14
5.5. Wider range of new formats and devices available ................... 16
5.6. The evolution of search impacts user experience ..................... 18
5.7. Return on Investment and benefits of best practice user experience ................................................................................... 19
6. Strengths, Weaknesses, Opportunities and Threats (SWOT) .......................................................................... 21
8.2. Does the agency have the right credentials and is it working to recognised standards? .......................................................... 30
User Experience Buyer‘s Guide 2011 Page 2
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
12.27. Your Mum ................................................................................ 257
SAMPLE: User Experience Buyer‟s Guide 2011 Page 1
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Econsultancy is a digital publishing and training group used by more than 200,000 internet professionals every month.
The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.
Some of Econsultancy‟s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.
Join Econsultancy today to learn what‟s happening in digital marketing – and what works.
Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.
SAMPLE ONLY. Please download the full report from:
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 10
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 11
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 12
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 13
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 14
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 15
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 16
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 17
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 18
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 19
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
SAMPLE: User Experience Buyer‟s Guide 2011 Page 20
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 21
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11.1. Matrix An at-a-glance overview of who‟s doing what …
Supplier Matrix:
A fast guide to services
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Types of Services Offered
A/B Testing and multivariate testing
Accessible HTML coding
Accessible PDF tagging
Audit / Evaluation
Competitor Analysis
Competitor benchmarking
Consulting
Conversion optimisation
Customer journey analysis
Copywriting Design Field Research
Focus groups
Functionality and compatibility testing
Information architecture
Persuasion architecture
Prototyping
SAMPLE: User Experience Buyer‟s Guide 2011 Page 22
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 23
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11.2. Service provider focus: services and platforms
Company Top Services
(by revenue)
Top Platforms
(by revenue)
Amberlight 1. Lab-based qualitative research (50%)
2. SAMPLE
3. SAMPLE
1. Mobile (60%)
2. SAMPLE
3. SAMPLE
Bunnyfoot
Clearleft
Cogapp
cxpartners
Experience Solutions
Flow
Foolproof
Fortune Cookie
Foviance
Human Factors International
Nomensa
One to One Insight
PRWD
RedEye optimum.web
Serco Experience Lab
Simple Usability
Spotless Design
Super User Studio
System Concepts
The Usability Lab
User Vision
Userfocus
SAMPLE: User Experience Buyer‟s Guide 2011 Page 24
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 25
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 26
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 27
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 28
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 29
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 30
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SAMPLE: User Experience Buyer‟s Guide 2011 Page 31
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage