Ecommerce Present a Ion

8/4/2019 Ecommerce Present a Ion

http://slidepdf.com/reader/full/ecommerce-present-a-ion 1/23

E commerce

Presentation 2009

By Niaz Ahmed

Asad Mazhar

Taha Yaseen &

Jawed



C o n t e n t s • Acknowledgement

• What is E commerce

• E commerce Functions

• Types of E commerce

• Global E commerce

• Interpretation

• E commerce and Pacific

• Objectives

• Plans

• Examples

• Transactions

• Marketing your Website

• Conclusion



What Is E commerce?

Electronic commerce or e-commerce refers

to a wide range of online business activities

for products and services. It also pertains to

any form of business transaction in which

the parties interact electronically rather than

by physical exchanges or direct physical

contact.



What Is E commerce?

E commerce is enabling or achieving your

business objectives by using information technology to enhance or transform your

business processes.



E commerce Functions

You may have thought about…

• Shopping online

• Purchasing online

• Selling or bidding

• Paying bills online

• Banking online

E-Commerce provides these functions

and many more.



E commerce Functions



Type of E commerce

Business to business (B2B)

automating supply

increasing business efficiency

Business to Consumer (B2C)

Retail Sales

Customer Support

Business to Government (B2G)

Online Auctions

Consumer to Consumer (C2C)



Type of E commerce

Business to Business (B2B)

B2B e-commerce is simply defined as e-

commerce between companies.B2B typeof e-commerce that deals withrelationships between and amongbusinesses. About 80% of e-commerce isof this type, continue to grow faster thanB2C.

Automating supply

Increasin business efficienc



Type of E commerce

Business to Consumer (B2C)

B2C commerce between companies andconsumers involves customers gatheringinformation; purchasing physical goodsi.e. tangible such as books or consumerproducts or information goods.

The more common application of this typeof e-commerce are in the areas of purchasing products and information.



Type of E commerce

Business to Government (B2G)

B2G is generally defined as commercebetween companies and the public sector.

As it relates to the licensing procedures,and other government related operations.The size of the B2G commerce isinsignificant as government e-procurement systems remain undevelopedin the country.



Type of E commerce

Consumer to Consumer (C2C)

C2C is simply commerce between privateindividuals or consumers.

This type of e-commerce is characterizedby the growth of electronic marketplaceand online auctions. Particularly in vertical

industries where firms/businesses can bidfor what they want from among multiplesuppliers.



E commerce

ecommerce is more then just an onlineshop selling goods…. Businesses makehuge savings by more efficient interaction

with their suppliers or buyers. A local pharmacist orders 60% of his supplies from

an overseas pharmaceutical suppliers website andsaves 5% in his purchases - is this ecommerce?

A remote Fiji resort attracts guests from the USA

after several exchanges of email. Is this ecommerce?



E commerce Global

400 million users of Internet worldwide

2000 US online retail sales - US$30bn.

2004 US online retail sales – US$6.9trillion

US Online buying will reach US$6.9 trillion

2008/2009.electronic payment of bills and banking

will cost US Postal Service $17bn over 10

years.



Interpretation ?

Consumers are willing to spend money ononline transactions.

Despite the recent dot.com drop ininvestment - consumers continue to usethe Internet in growing numbers.

The US figures are only part of the globalpicture.



What is Working?

Pornography

Travel / Tourism

Retail - items that don’t need personal touch -objectivity in product quality and performance

music, books, gifts, Computers, electronic items

Auctions

Real Estate - houses and investment properties.Customer support services

More efficient and effective processes betweenbusinesses (B 2 B)



Demonstrations - Tourism

Tourism:www.tongaonline.com/sailingsafaris

Sailing Safaris - TongaOne boat operation in 1996 from small island

base

Competing with 2 multinational yacht

companies with global marketing network Since 1997 - 80% of business from web site.

This statistic 60-80% of bookings from webinquiries is common to Tourism operators inthe Pacific.



Example 1 - Tourism

Pacificnavigator.com - Travel Portal

One stop shop for travel info and

bookings.9 Pacific Island Countries

Travel Information and Bookings

Sticky Items - bring people back to sitemessage boards for comments

News

Postcards



Example 2 - Retail

Artifacts - Papua New Guinea

www.niugini.com - PNG Portal

Sticky FeaturesForums, News, Chat, Postcards, Info pages

Sells PNG artifacts.

Transactions via email and bank transfers

Great product but management andoperation issues and no online

transactions.



Objectives?

Why get online?

Promote awareness of your Organization

Sell a productCustomer support

Information and contact page

NetworkingEveryone else has a web page



Plan

What is your product?Electronic, Services or physical

Portable and inexpensive to deliver

Tourism

Who is your market?Overseas Fish buyers

Upper income art collectorsBudget travellers / Up market

Obstacles, Implementation and deadlines.



Transactions

1. Getting paid online is very difficult in the Pacific. Manybanks will need a large deposit or a strong relationshipto allow a SME to open a merchant / credit card

processing account at a bank. Alternatives include:

Bank transfer / wire

Credit Cards

Merchant account Manual / Automated processing

Third party processing paypal.com



Conclusion

Despite infrastructure limitations in the Pacific,the target market in developed countries arelikely to be Internet users.

If unsure, start small. An existing website helpsdevelop your capacity to interact with customersand measure web potential.

Lobby Government for effective IT Strategy thatdevelops infrastructure and builds local capacity.



E-Commerce

• THANKS

Ecommerce Present a Ion

Documents