1 http://www.ivanmazour.com - @IvanMazour http://www.ometria.com - @OmetriaData Ecommerce A data driven new frontier Ivan Mazour – CEO and Founder of Ometria http://www.ivanmazour.com - @IvanMazour http://www.ometria.com - @OmetriaData
Ecommerce - a data driven new frontier - Ivan Mazour at Webit 2013
Nov 28, 2014
Ecommerce - a data driven new frontier. Ivan Mazour's Webit 2013 talk at the 2013 Webit Congress in Istanbul, Turkey. Data is changing the landscape for ecommerce companies, it is becoming vital to be able to use it to simplify and personalise the customer experience, and now it is becoming even more important to use it as a strategic driver of long-term business objectives.
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http://www.ivanmazour.com - @IvanMazourhttp://www.ometria.com - @OmetriaData
EcommerceA data driven new frontier
Ivan Mazour – CEO and Founder of Ometriahttp://www.ivanmazour.com - @IvanMazourhttp://www.ometria.com - @OmetriaData
http://www.ivanmazour.com - @IvanMazour http://www.ometria.com - @OmetriaData
A Warm-Up Competition01
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Expert Shopper
http://www.johnsmedley.com
60 seconds
Add lots to basket
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Congratulations – you won!
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Traditional Ecommerce02
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How Not to Make a Website
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Cookies?
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Back in the USSR
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Amazon Back in the Day
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Amazon Today
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03 Personalised Ecommerce
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Mobile
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Offline
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Are they the same?
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04 Data-driven Ecommerce
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The Lean Startup
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Ok that works for someone..
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An Example
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Thank youDon’t forget to come and get your
KindleIvan Mazour – CEO and Founder of Ometriahttp://www.ivanmazour.com - @IvanMazourhttp://www.ometria.com - @OmetriaData
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