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2012
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Page 1: EBIG does marketing

2012

Page 2: EBIG does marketing

our services

• marketing research• integrated marketing communications

• PR management• identity and design

• copywriting and transcreation• online marketing

• business networking• business intelligence

• training, coaching, mentoring• marketing as a service

Page 3: EBIG does marketing

marketing research

• market data gathering for Romanian and / or International clients

• questionnaire-based inquiry (quantitative)• focus-groups (qualitative)

• executive / non executive interviews (qualitative and quantitative)

REFERENCESCumerio, Euromonitor, Realmedia Network, Microsoft,

Vodafone, Dove, Timisoara Software Business Incubator, Cicor, West University of Timisoara, CM Metal Trading

Page 4: EBIG does marketing

IMC

• need to communicate• communication strategy

• mix of channels• mix of target audiences

• media planning• targetting

• results

REFERENCESRealmedia Network, Imo Serv, Piatras, CIT Grup

City Business Centre, Grunwald, Pravalia de acasa

Page 5: EBIG does marketing

PR management

• the new wave• brand awareness using PR arsenal

• press releases, key messages, catchy stories,events, right channels

• crisis management

REFERENCESRealmedia Network, Orange,

City Business Centre, Lasting System, Pravalia de acasa, Casa Altringen

Page 6: EBIG does marketing

identity and design

• know the market and trends• create customized strategy

• all stationery materials• understand visuals and customer engagement

• choose the right web presence• adapt stationery for specific channels

• call-to-action and inspiring

REFERENCESCity Business Centre, Casa Altringen, Vermont Romania,

Grunwald, Pro Dance Show, Zavoi Cottage, Pravalia de acasa

Page 7: EBIG does marketing

copywriting and transcreation

• crystal clear communciation• customized messages, campaigns, manuals

in En, Fr and Ro • native speaker quality

REFERENCESOrange, Realmedia Network, Imo Serv,City Business Centre, Lasting System,

Vermont Romania, Lingo24, wordTrade,North Star Continental Resort, Zavoi Cottage,

Casa Altringen, CIT Grup, Pro Dance Show

Page 8: EBIG does marketing

online marketing

• specific online objectives (SMART)• customized online campaigns

• full mix of online channels and tools • extensive insights through Google Analytics

• result-oriented AdWords campaigns• social media experiences (Facebook pages, blogs)

• integrated ecommerce consulting & support

REFERENCESRealmedia Network, City Business Centre,

Vermont Romania, North Star Continental Resort,Grunwald, Casa Altringen, Pravalia de acasa, Piatras

Page 9: EBIG does marketing

business networking

• connected on: Facebook, YouTube, Twitter, LinkedIn, • targeting business networks

• building a profile• building trust

• creating leads and generating sales• outsource or do-it-yourself

• business events

REFERENCESRealmedia Network, City Business Centre,

Grunwald, Imo Serv, Casa Altringen, Pravalia de acasa

Page 10: EBIG does marketing

business intelligence

• data analysis&modelling• competitive intelligence

• business insights&trends• data warehouses

• data mining• in-depth executive reports

• qualitative&quantitative results• right strategy & decisions

REFERENCESGlaxoSmithKline, Johnson&Johnson, IDEWE

Page 11: EBIG does marketing

training, coaching, mentoring

• business and learning• time management

• proactive sales• Internal communication

• etc.

REFERENCESRealmedia Network, Business Incubator, Elba,

City Business Centre, Vermont Romania

Page 12: EBIG does marketing

marketing as a service

• first Romanian company launching MAAS • outsourcing marketing

• part-time or full-time experts / consultants• fully deductible for client companies

• client portofolio per consultant• cross-selling and up-selling

REFERENCESRealmedia Network (imobiliare.ro), Pro Dance Show,

City Business Centre, Lasting System, Thinkweb, Casa Altringen, Pravalia de acasa, Piatras,

Page 13: EBIG does marketing
Page 14: EBIG does marketing

thank you