Eastern European Markets, Trends And Online

New Europe

23 countries

Total population of

76 million internet users.

Emerging Europe

276 million.

Heterogeneous

(source InternetWorldStats, CIA)

+20MTurkeyUkrainePolandRomania

+10MBelarusSerbiaGreeceHungaryCzech

+4MCroatiaBosniaSlovakiaBulgaria

+2M AlbaniaMacedoniaMoldova

SloveniaLatviaLithuania

< 2MEstonia Cyprus MaltaMontenegro

Population

Heterogeneous

(source IMF)

Over 20.000 USDSloveniaCzechGreeceHungaryEstoniaMalta

Over 10.000 USDSlovakiaLithuaniaLatviaPolandCroatiaRomaniaBulgariaCyprus

Below 10.000 USDBosniaTurkeyBelarusUkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro

GDP per capita

EU member since 1981

Joined EU in 2004

Joined EU in 2007

Official member candidates

Heterogeneous

(source InternetWorldStats, CIA)

+50%SloveniaCzechEstonia

+40%SlovakiaLatviaPoland

+30%LithuaniaCroatiaCyprusGreeceHungaryMalta Belarus

+20%RomaniaBulgariaBosniaTurkey

< 20%UkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro

Internet Penetration

Broadband+60% of all connections

Heterogeneous

Annual Broadband Growth Rate

Heterogeneous

+4%HungaryEstonia

+2%PolandSloveniaCzechBulgaria

+1%LithuaniaRomania SlovakiaLatvia Greece

+0.2%BosniaTurkeyBelarusCroatiaUkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro

Online Advertising

Commonalities

CultureHigh growthTransitionAttitude

Commonalities

CultureHigh growthTransition Attitude

Eastern Europe Language Shared Historical Perspective

(=socialism, communism) New Consumerism Rise of the middle class

Commonalities

CultureHigh growthTransition Attitude

Eastern Europe Language Shared Historical Perspective

(=socialism, communism) New Consumerism Rise of the middle class

Zagreb, Croatia

Commonalities

CultureHigh growthTransition Attitude

GDP growth 5-10% FDI and EU funds Infrastructure Purchasing power Internet penetration

(-> e-commerce) Advertising Online advertising

CultureHigh growthAttitude

Commonalities

CultureHigh growthTransitionAttitude

Liberalization Privatization Opening Economy Harmonization Political Stability (EU, NATO) Leapfrogging

Commonalities

CultureHigh growthTransitionAttitude

Open ‘Hungry’ Build Knowledge Economy

Leapfrogging

Few legacy systems Quick adoption due to smaller size Strong FDI

Directly to mobile (avg. 68%)

ADSL2+ and FTTH projects across Eastern Europe

Macedonia: 2 national WiMax operators, and 4 regional WiMAX operators.

Local Markets

Local Leaders

Challenges

PassiveDiversityPoliticsTransparencyCorruption

New Europe

Andrej Nabergoj

http://andrej.nabergoj.com

[email protected]