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EAST RAYA GARDENS PROJECT BRIEF PRESENTATION 09.30.08
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East Raya Gardens, Mercedes Ave., Pasig City

Dec 18, 2014

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Page 1: East Raya Gardens, Mercedes Ave., Pasig City

EAST RAYA GARDENSPROJECT BRIEF PRESENTATION

09.30.08

Page 2: East Raya Gardens, Mercedes Ave., Pasig City

Project Overview

PROJECT TYPE: MID-RISE RESIDENTIAL DEVELOPMENT

PRODUCT TYPE: CONDOMINIUM UNITS; DOUBLE-ROW ANDSINGLE ROW BUILDING TYPES

UNIT TYPE/MIX: 2-BEDROOM & 3-BEDROOM UNIT MIX

NO. OF BLDGS: 8 MEDIUM-RISE (5 FLOORS) BUILDINGS

NO. OF UNITS: 778 UNITS; 524 PARKING SLOTS

PRICE RANGE: 2.25M TO 4.12M

Page 3: East Raya Gardens, Mercedes Ave., Pasig City

Location MapTHE SITE

THE PROJECT SITE IS LOCATED ALONG MERCEDES AVENUE CORNER LUIS ST., PASIG CITY.

Page 4: East Raya Gardens, Mercedes Ave., Pasig City

Location Map

Page 5: East Raya Gardens, Mercedes Ave., Pasig City

Area DistancesCOMMERCIAL

• Tiendesitas – 4.7 Km • SM Pasig – 4.9 Km• Market-Market – 5.8 Km • SM Megamall – 6.5 Km • Robinsons Galleria – 7.4 Km

SCHOOLS • University of Asia and the Pacific – 5.6 Km • St. Paul College – 5.2 Km • Lourdes School – 5.9 Km• Pasig Catholic College – 3.7 Km• Pamantasan ng Lungsod ng Pasig – 2.6 Km

HOSPITALS • New Medical City – 6.0 Km • Rizal Medical Center – 3.5 Km • Pasig City General Hospital – 1.4 Km• St. Therese Hospital – 2.0 Km

NOTE: DISTANCES ARE MEASURED IN ODOMETER READING BY TAKING THE SHORTEST POSSIBLE ROUTE FROM THE PROJECT SITE TO THE PLACES MENTIONED AND NOT BY STRAIGHT-LINE METHOD USING ROAD MAPS

Page 6: East Raya Gardens, Mercedes Ave., Pasig City

MARKET STUDY / COMPETITIVE LANDSCAPE

Page 7: East Raya Gardens, Mercedes Ave., Pasig City

EAST RESIDENCES ORTIGAS AVE. EXTN., CAINTA, RIZAL P.A. METRO RESIDENCES BUILDERS 9,000 SQ.M. 116

142

800

240

3,221

1,011

240

1,584

BRENTWOOD MANSIONS EVANGELIST ST., NEW SANTOLAN, PASIG CITY CITYLAND 5.9 HAS

ASPIRE@NUVO CITY LIBIS, QUEZON CITY NUVOLAND PHILIPPINES 4.2 HAS

AQUA VERDE CALLE INDUSTRIA ST., BAGUMBAYAN, QUEZON CITY ORTIGAS & COMPANY 12 HAS

HAMPTON GARDENS RAYMUNDO AVE., MAYBUNGA, PASIG CITY

DYNAMIC REALTY & RESOURCE CORP. 1 HA

ONE OASIS TOWER ORTIGAS EXT., PASIG CITY FILINVEST LAND 4.3 has

MARQUINTON RESIDENCES

SUMULONG HIWAY COR. FERNANDO AVE., MARIKINA CITY FEDERAL LAND 3,422 SQM

CAMBRIDGE VILLAGE CAINTA, RIZAL EMPIRE EAST LAND HOLDINGS 7.4 HAS

EAST RAYA GARDENS MERCEDES AVE., COR LUIS ST., PASIG CITY DMCI HOMES 2.9 HAS

NO. UNITS

778

PROJECTS LOCATION DEVELOPER LAND AREA

• 8 projects were identified as competitors of East Raya Gardens in Pasig City.

• Active players in the area are Federal Land (Marquinton Residences), Filinvest (One Oasis), Ortigas & Company (Aqua Verde), Nuvoland (Aspire@Nuvo City), and Cityland (Brentwood Mansions).

PASIG COMPETITORS

Page 8: East Raya Gardens, Mercedes Ave., Pasig City

UNIT MIX & SELLING PRICELOW HIGH

2 BR 42 sqm 2,200,000 2,600,000 2,400,000 52,4532 BR 49.5 sqm 2,600,000 3,100,000 2,850,000 62,2663 BR 66 sqm 3,600,000 4,300,000 3,950,000 59,8481 BR 30 sqm - 34 sqm 860,000 1,000,000 930,000 29,0402 BR 40 sqm - 50 sqm 975,000 1,470,000 1,222,500 26,8881 BR 22 sqm - 24 sqm 1,302,500 56,6302 BR 41 sqm -45 sqm 2,404,266 55,9133 BR 68 sqm -104 sqm 5,578,500 64,866

STUDIO 22 sqm 1,534,000 69,7271 BR 28 sqm - 45 sqm 2,443,000 66,9322 BR 43 sqm - 58 sqm 3,482,000 68,950

EAST RESIDENCES 116 1 BR 30 sqm 730,000 940,500 835,250 27,842

STUDIO 19 sqm 914,000 950,000 932,000 49,0531 BR 25 sqm - 29 sqm 1,180,000 1,370,000 1,275,000 47,2212 BR 34 sqm - 40 sqm 1,500,000 2,000,000 1,750,000 47,0591 BR 44 sqm 3,600,000 81,8182 BR 80 sqm 7,000,000 87,500

STUDIO 34 sqm 2,400,000 2,600,000 2,500,000 73,5291 BR 54 sqm 3,600,000 3,900,000 3,750,000 69,4442 BR 80 sqm 5,800,000 6,300,000 6,050,000 75,6251 BR 22 sqm - 25 sqm 800,000 1,170,000 985,000 41,5822 BR 31 sqm - 55 sqm 1,200,000 2,000,000 1,600,000 37,5373 BR 43 sqm - 56 sqm 1,500,000 2,000,000 1,750,000 35,299

AVERAGE PRICE/SQM

EAST RAYA GARDENS 778

BRENTWOOD MANSIONS

AVERAGE TCP

AQUA VERDE

ASPIRE@NUVO CITY

ONE OASIS TOWER

HAMPTON GARDENS

CAMBRIDGE VILLAGE

MARQUINTON RESIDENCES

TCP RANGE FLOOR AREAPROJECTS UNIT

TYPENO. OF UNITS

1,534,000

1,302,5002,404,2665,578,500

3,482,0002,443,000

3,600,0007,000,000

142

800

240

3,221

1,011

240

1,584

42sqm(TA=56.5sqm)

49.5sqm(TA=64sqm)

66.0sqm(TA=88sqm)

2,700,000

3,000,000

4,100,000

2,200,000

2,600,000

3,600,000

2,450,000

2,800,000

3,850,000

38,938

40,625

40,909

• ERG is also priced competitively against competition. It is in fact priced much lower than One Oasis, Marquinton Residences,

• 2-BR unit configurations are of the same size range than that of Marquinton and One Oasis.

1,874,096 – 3,011,9402,964,850 – 3,999,100

Page 9: East Raya Gardens, Mercedes Ave., Pasig City

2 BR 270 42 sqm 2,200,000 2,600,000

2 BR 368 49.5 sqm 2,600,000 3,100,000

3 BR 140 66 sqm 3,600,000 4,300,000

PRICE RANGEPROJECTS UNIT MIX FLOOR AREA

NO. OF UNITS

EAST RAYA GARDENS

East Raya Garden Target Market – 35% CORE-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P65,000 – 120,000.

– 65% UPPER-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P120,000 – 250,000.

PRICE SEGMENT

700,000 - 1.3M ECONOMIC 9,748 - 18,075 35,000 - 65,000

1.3M - 2.5M CORE-MID 18,075 - 34,760 65,000 - 120,000

2.5M - 5M UPPER-MID 34,760 - 69,520 120,000 - 250,000

5M - 7M SINGLE A HIGH-END 69,520 - 97,330 250,000 - 350,000

7M - 15M AA HIGH-END 97,330 - 208,560 350,000 - 700,000

15M - UP AAA HIGH-END 208,560 and up 700,000 and up

PRICE SEGMENT MONTHLY AMORTIZATION RANGE (20/80, 10YTP at 17% Int. rate)

REQUIRED MONTHLY HOUSEHOLD INCOME (30%)

2,700,000

3,000,000

4,100,000

Page 10: East Raya Gardens, Mercedes Ave., Pasig City

EAST RAYA GARDENS 778

AS OF MARCH 2008

CAMBRIDGE VILLAGE 3,221 3,062 95% 159 34

MARQUINTON RESIDENCES 1,066 1,008 95% 58 20

ONE OASIS TOWER 549 341 62% 208 34

EAST RESIDENCES 116 83 72% 33 4

HAMPTON GARDENS 1,584 46 3% 1,538 3

AS OF SEPTEMBER 2008

AQUA VERDE 142 16 11% 126 4

ASPIRE@NUVO CITY 800 559 70% 241 80

BRENTWOOD MANSIONS 240 5 2% 235 5

PROJECTS NO. OF UNITS UNITS SOLD % AVE. SALES PER

MONTHREMAINING

UNITS

• Available units for sale of competition – 2,598 units

SALES TAKE-UP

Page 11: East Raya Gardens, Mercedes Ave., Pasig City

ONE OASIS – Resort-inspired amenities

ASPIRE@NUVO CITY – Mixed use development with commercial areas and offices, low monthly amortization thru bank financing

BRENTWOOD MANSION –Low selling price / low price per sq.m.

MARQUINTON RESIDENCES – Mixed use development with commercial/retail areas, outdoor resort-style swimming pool

COMPETITOR USP / VPS

Page 12: East Raya Gardens, Mercedes Ave., Pasig City

AQUA VERDE at CIRCULO VERDEMixed use development with commercial areas and offices, features green

architecture, resort-like amenities, man-made river

Page 13: East Raya Gardens, Mercedes Ave., Pasig City

SUCCESS OF DMCI HOMES IN PASIG

DMCI Homes has been doing well in the Pasig area over the past few years as evident of sold out DMCI Homes themed projects such as East Ortigas Mansions, Mayfield Park Residences and Riverfront Residences.

DMCI Homes has already establish a foot hold and built a solid reputation as a builder/developer in the Pasig area. Sales performance of success projects mentioned above are barometer and testaments that residential market in Pasig and nearby areas generally accept the unique development (resort- like community) DMCI Homes has introduced over the past years.

Page 14: East Raya Gardens, Mercedes Ave., Pasig City

KEY FACTORS / STRENGTHS OF ERG OVER COMPETITION

CAMBRIDGE VILLAGE – Poor location, High density community

MARQUINTON RESIDENCES – Location is far from CBD (Ortigas)

ONE OASIS TOWER – Filinvest has no track record yet in MRB

AQUA VERDE – High price per sq.m

ASPIRE@NUVO CITY – High price per sq.m

BRENTWOOD MASIONS – Poor quality of unit finishes

EAST RESIDENCES – Developer is not known in the industry and no track record yet

HAMPTON GARDENS – Old project, Developer is not known in the industry and no track record yet

Page 15: East Raya Gardens, Mercedes Ave., Pasig City

TARGET MARKET

Page 16: East Raya Gardens, Mercedes Ave., Pasig City

Demographics

a. Primary market – Upgraders from Pasig and nearby areas – Marikina, Antipolo, Cainta and Rizal aspiring to move to a nearer abode to the CBD (Ortigas/Makati),Early Nesters aged 31 to 40 yrs. old with gross monthly income of Php 120,000- above. They are career-oriented individuals with toddlers and pre-school children.

b. Secondary market – First time buyers and upgraders within Pasig. Young professionals in their late 20’s and 30’s employed in BPO Centers and multi-national corporations in nearby Ortigas and Libis area looking for a relaxing home near their place of work.

Page 17: East Raya Gardens, Mercedes Ave., Pasig City

Psychographics (The Cocooners)

They are practical individuals looking for a secured, protected and peaceful home environment away from the daily stresses of work.

They are settled individuals who want to live in an exclusive place detached from the frenetic city environment where they can relax and rejuvenate their mind, body and soul to enhance their overall well-being. They want a home that is fresh, modest looking, a place where they can grow old in.

They are dependable, caring family-oriented individuals who values the essential things in life. They seek to attain a good balance in their career and family life.

Page 18: East Raya Gardens, Mercedes Ave., Pasig City

Launch to Date Year to date

Note:

Launch to date – from launch of specific projects to August 2008

Year to date – from December 2007 – August 2008

RFR attracts both single and married buyers

RIVERFRONTRIVERFRONT

RFR - Marital Status

Married , 344, 43%

Single, 380, 46%

Separated, 6, 1%

Widowed, 5, 1%

Not Indicated, 71, 9%

Base: 809

RFR - Marital Status

Married , 232, 48%

Single, 234, 48%

Separated, 4, 1%Widowed, 4,

1%

Not Indicated, 8, 2%

Base: 484

Page 19: East Raya Gardens, Mercedes Ave., Pasig City

Launch to Date Year to date

Note:

Launch to date – from launch of specific projects to August 2008

Year to date – from December 2007 – August 2008

RFR attracts both 31-40 years and 30 years and below age groups

RIVERFRONTRIVERFRONT

RFR - Age Bracket

30 Below, 272, 34%

31 - 40, 319, 39%

51 - 60, 59, 7%

41 - 50, 115, 14%

61 Above, 14, 2%

Not Indicated, 30, 4%

Base: 809

RFR - Age Bracket

30 Below, 161, 34%

31 - 40, 195, 41%

41 - 50, 65, 13%

51 - 60, 40, 8%

61 Above, 11, 2%

Not Indicated, 12, 2%

Base: 484

Page 20: East Raya Gardens, Mercedes Ave., Pasig City

Launch to Date Year to date

Note:

Launch to date – from launch of specific projects to August 2008

Year to date – from December 2007 – August 2008

RFR attracts more buyers from Pasig, Mandaluyong and San Juan, followed by Quezon City and Provinces area

RIVERFRONTRIVERFRONT

RFR - Residence

Quezon City, 125, 15%

Pateros - Taguig, 8, 1%

Central, 236, 30%

Outside MM, 111, 14%

Not Indicated, 93, 11%

South 1, 16, 2%

South 2, 13, 2%

Overseas, 47, 6%

North, 12, 1% East, 62, 8%

Manila, 44, 5%Makati, 42, 5%

Base: 809

RFR - Residence

Manila, 32, 7%Quezon City,

79, 16%

Pateros - Taguig, 3, 1%

Central, 142, 29%

Overseas, 37, 8%

Outside MM, 74, 15%

Makati, 24, 5%Not Indicated, 21, 4%

South 2, 10, 2%

South 1, 10, 2%

North, 9, 2%East, 43, 9%

Base: 484

Page 21: East Raya Gardens, Mercedes Ave., Pasig City

Launch to Date Year to date

Note:

Launch to date – from launch of specific projects to August 2008

Year to date – from December 2007 – August 2008

Most RFR buyers work in Pasig, Mandaluyong, San Juan area, Manila areas, Makati City and Overseas

RIVERFRONTRIVERFRONT

RFR - Work Address

Not Indicated, 357, 45%

North, 7, 1%

Central, 133, 16%

South 1, 8, 1%Outside MM, 31, 4%

South 2, 10, 1%Overseas, 64,

8%

Pateros - Taguig, 17, 2%

Quezon City, 60, 7%

Manila, 23, 3%Makati, 95, 12%

Base: 809

RFR - Work Address

Quezon City, 45, 9%

Not Indicated, 158, 33%

Central, 99, 20%

Pateros - Taguig, 12, 2%

Manila, 18, 4%Makati, 62, 13%

North, 3, 1%South 2, 9, 2%

Overseas, 47, 10% South 1, 6, 1%

Outside MM, 24, 5%

Base: 484

Page 22: East Raya Gardens, Mercedes Ave., Pasig City

Launch to Date Year to date

Note:

Launch to date – from launch of specific projects to August 2008

Year to date – from December 2007 – August 2008

More tha half of RFR buyers are employed in private companies/agencies

RIVERFRONTRIVERFRONT

RFR - Occupation Type

Employed, 445, 55%

Professional, 65, 8%

Not Indicated, 247, 31%

Entrepreneur, 48, 6% Base: 809

RFR - Occupation Type

Employed, 285, 58%

Professional, 47, 10%

Not Indicated, 117, 24%

Entrepreneur, 32, 7%

Others*, 3, 1%

Base: 484

Page 23: East Raya Gardens, Mercedes Ave., Pasig City

Launch to Date Year to date

Note:

Launch to date – from launch of specific projects to August 2008

Year to date – from December 2007 – August 2008

Most RFR buyers claimed to be earning P150,001 and above

RIVERFRONTRIVERFRONT

RFR - Income Bracket

P150,001 and above, 206,

25%

Not Indicated, 329, 42%

P80,001 - P120,000, 64,

8%P120,001 -

P150,000, 35, 4%

P50,001 - P80,000, 60,

7%

P50,000 and below, 115,

14%

Base: 809

RFR - Income Bracket

Not Indicated, 229, 47%

P80,001 - P120,000, 36,

7%

P50,001 - P80,000, 43,

9%

P120,001 - P150,000, 13,

3%P150,001 and above, 129,

27%

P50,000 and below, 34, 7%

Base: 484

Page 24: East Raya Gardens, Mercedes Ave., Pasig City

Launch to Date Year to date

Note:

Launch to date – from launch of specific projects to August 2008

Year to date – from December 2007 – August 2008

RFR attracts buyers who already have their own house, some are renting and others are still living with their relatives

RIVERFRONTRIVERFRONT

RFR - Home Ownership

Owned, 159, 20%

Rented, 124, 15%

Living with Relatives, 196,

24%

Not Indicated, 330, 41%

Base: 809

RFR - Home Ownership

Owned, 93, 19%

Rented, 72, 15%

Living with Relatives, 90,

19%

Not Indicated, 229, 47%

Base: 484

Page 25: East Raya Gardens, Mercedes Ave., Pasig City

PROJECT NAME &

LOGO

Page 26: East Raya Gardens, Mercedes Ave., Pasig City
Page 27: East Raya Gardens, Mercedes Ave., Pasig City
Page 28: East Raya Gardens, Mercedes Ave., Pasig City

VALUE PROPOSITION

Page 29: East Raya Gardens, Mercedes Ave., Pasig City

What : The only Balinese-inspired mid-rise residential village in Pasig

How : That offers a genuine sense of retreat and serenity with its distinct Balinese- themed architecture and resort amenities

Who : For upgraders within Pasig and nearby areas

Why : Aspiring for a secured, relaxing and exclusive community

Where : Within easy reach from commercial and business districts

When : In a time of compounding stress in urban living

Page 30: East Raya Gardens, Mercedes Ave., Pasig City

Right within the heart of the bustling city lies the quiet side of Pasig, with lesser traffic congestions and more freedom to move around, travel time is minimized allowing you to spend more time on the things you enjoy.

Strategically situated along Mercedes Ave., Pasig City. It is in close proximity to major thoroughfares-- C5 road and Ortigas Avenue. Leading commercial establishments such as SM Megamall, SM Pasig Supercenter, Tiendesitas, Robinsons Galleria and prominent learning institutions like University of Asia and the Pacific, St. Paul College are just nearby. It is accessible as well to top notch universities in the country - U.P. and Ateneo. Also, modern hospital Medical City is within easy reach.

Idyllic and Accessible Location

Page 31: East Raya Gardens, Mercedes Ave., Pasig City

East Raya Gardens is a residential village composed of eight medium rise, 5-storey buildings which features distinct Balinese architecture perfectly complemented with 500 square meters of lush Balinese gardens & water features to provide you a relaxing environment.

Characterized by traditional building forms that imitate nature, earthy tones of wood, bamboo and natural stones were used throughout the project to give you not only a feeling of oneness with nature but peace and tranquility as well.The inspirations of Bali is taken down even to the tiniest of details – the building ornaments, carved wall panels, artworks, stone sculptures and exotic plants keep the spirit of modern Bali alive in the development.

Inspirations of Bali

Page 32: East Raya Gardens, Mercedes Ave., Pasig City

A relaxing haven that promotes overall positive well-being featuring a sprawling pavilion-like clubhouse structures that are seamlessly interconnected by walkways, foot bridges, courtyards, ponds and gardens. With 60% of the entire land area dedicated to open spaces, landscapes and other recreational facilities, you have plenty of room to breathe and unwind after a stressful day at work.

Active and passive leisure activities are abound in the central amenities area such as the infinity pool, playcourts, playgrounds, themed gardens, meditation pavilion, pocket parks, gazebos and indoor clubhouse facilities which are intended to provide its residents a Bali-style getaway experience within the confines of their homes.

Invigorating Resort Amenities

Page 33: East Raya Gardens, Mercedes Ave., Pasig City

Come home to a secured and peaceful community featuring an impressive Balinese grand entrance gate with a 24-hour roving security service and electrified perimeter fence, ensuring your family’s safety and peace of mind, always.

Its ideal serene environment is conducive in developing trust and confidence among its neighbors. A dependable community that looks after your needs just the way your family would.

Also, the property is properly maintained and preserved by DMCI Homes’ Property Management Team who are readily available to extend assistance to each resident’s needs.

Security and Assurance

Page 34: East Raya Gardens, Mercedes Ave., Pasig City

CONCEPT STATEMENT

Page 35: East Raya Gardens, Mercedes Ave., Pasig City

A sense of privacy. A world of your own. That’s what you get when you step into DMCI’s latest offering… where you leave all the cares you have and get transported to a world totally your own.

A place where you and your family can discover the simple pleasures of life because now, you have the time, and you are at peace, relaxed and comfortable… A private little world of indulgence and tranquility… at East Raya Gardens.

Page 36: East Raya Gardens, Mercedes Ave., Pasig City
Page 37: East Raya Gardens, Mercedes Ave., Pasig City

Communication Strategies

Leverage on the success of Raya Garden theme, sense of place and a relaxing home environment.

Capitalize on the strong performance of Riverfront in the area –demand for Riverfront convert to East Raya Gardens.

Harp location with better wider road and away from the bustling Pasig City center, peaceful and quiet side of Pasig.

Establish the essence of living amongst Target Market –simplicity and serenity are true measurements of quality life.

Page 38: East Raya Gardens, Mercedes Ave., Pasig City

MERCHANDISING

IN PLACE

Page 39: East Raya Gardens, Mercedes Ave., Pasig City

MERCHANDISING IN PLACE

Billboard Onsite

Page 40: East Raya Gardens, Mercedes Ave., Pasig City

MERCHANDISING IN PLACE

* HOTLINE INQUIRIES GENERATED: 78 CALLS (SEP. 9-27)

Billboard @ Eagle St.-Sandoval Bridge

Billboard @ East Ortigas Mansion site

* Another Billboard is also located at Shell Felix Ave. site

Page 41: East Raya Gardens, Mercedes Ave., Pasig City

PROJECT IN FOCUS

Page 42: East Raya Gardens, Mercedes Ave., Pasig City

Architectural ConceptARCHITECTURE STYLE: MODERN BALINESE

1. CHARACTERIZED BY TRADITIONAL BUILDING FORMS THAT IMITATE NATURE; PAVILION-LIKE STRUCTURES THAT ARE SEPARATED BY COURTYARDS, PONDS AND GARDENS

2. TROPICAL LANDSCAPE SETTINGS WITH OPEN SPACES FILLED WITH STONE SCULPTURES AND EXOTIC PLANTS

3. USE OF NATURAL STONE ON FACADE, PLASTERED WALLS PAINTED IN EARTHLY COLORS, FLOOR FINISHES IN EITHER WOOD OR CLAY TILES

4. WOOD AND BAMBOO INTERIOR FINISHES WITH ORNAMENTS THAT INCLUDE CARVED WALL PANEL OF PLANT PATTERNS, ARTWORKS SUCH AS STATUETTE, DECORATIVE POTTERY, AND WOOD ANTIQUES

Page 43: East Raya Gardens, Mercedes Ave., Pasig City

AMANUSA(BLDG A)

SENJA(BLDG B)

SAMAYA(BLDG C)

RAJA(BLDG D)

BANYAN(BLDG E)

RUMAH(BLDG H)

LOVINA(BLDG G)

RAMA(BLDG F)

LAND AREA = 2.9 HECTARES NO. OF BLDGS = 8 MID-RISE STRUCTURES# of STOREYS = 5 W/ BASEMENT PARKINGDENSITY = 251 UNITS/HECTARENO OF UNITS = 778 UNITSPARKING = 524 SLOTS

(476 covered and 48 open)UNIT MIX = 2BR & 3BR

Site Development

Page 44: East Raya Gardens, Mercedes Ave., Pasig City

Development Features• Grand entrance

• Electric perimeter fence

• Overhead water tank and cistern

• Garbage collection facilities

• Back-up generator

• WI-FI connectivity at the Clubhouse

• Water Station

• Convenience Store

• Laundry Station

Page 45: East Raya Gardens, Mercedes Ave., Pasig City

Building Features

• Balinese-inspired façade • Resort-themed receiving area at the upper ground floor• Single-loaded, inside corridor design• Landscaped atrium at the upper ground floor• Covered parking at lower ground floor• Service area at roof deck with provisions for individually metered

water and electricity• Fire alarm and fire hose cabinets along corridors• Elevators in all buildings• Fire exits at both wings• Balcony in all units

Page 46: East Raya Gardens, Mercedes Ave., Pasig City

Unit FeaturesProvisions:• Provision for window-type AC at Master’s Bedroom & Bedroom 2• Provision for cable TV connection• Provision for telephone line connection

Inclusions:• Individual electric meters• Individual mail boxes with keys• Smoke detectors• Bedroom partitions

Page 47: East Raya Gardens, Mercedes Ave., Pasig City

AMANUSA(BLDG A)

SENJA(BLDG B)

SAMAYA(BLDG C)

RAJA(BLDG D)

BANYAN(BLDG E)

RUMAH(BLDG H)

LOVINA(BLDG G)

RAMA(BLDG F)

Approved building names as of August 27, 2008.

Page 48: East Raya Gardens, Mercedes Ave., Pasig City

Building Plans – Ground FloorFacing Amenities

AMANUSA

2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 8 units 3BR 66 sqm – 4 units

average of 21 units at Upper ground level

Page 49: East Raya Gardens, Mercedes Ave., Pasig City

Building Plans – 2nd to 5th FloorFacing Amenities

AMANUSA

2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 9 units 3BR 66 sqm – 4 units

average of 22 units at Upper ground level

Page 50: East Raya Gardens, Mercedes Ave., Pasig City

Unit Mix

BuildingsUnit Type

Total42.00 sqm 49.50 sqm 66.00 sqm

Amanusa 45 44 20 109Senja 25 24 20 69

Samaya 50 49 20 119Raja 45 44 20 109

Banyan 55 54 20 129Rama 0 60 10 70Lovina 0 44 10 54Rumah 50 49 20 119Total 270 368 140 778

% 35% 47% 18% 100%

Page 51: East Raya Gardens, Mercedes Ave., Pasig City

Unit Lay-out – 42.00 sqm

Service Area 7.00 sqm

Page 52: East Raya Gardens, Mercedes Ave., Pasig City

Unit Lay-out – 49.50 sqm

Service Area 7.00 sqm

Page 53: East Raya Gardens, Mercedes Ave., Pasig City

Unit Lay-out – 66.00 sqm

Service Area 7.00 sqm

Page 54: East Raya Gardens, Mercedes Ave., Pasig City

Unit FinishesTURNOVER FINISHES

I. FLOOR FINISHES

Living, Dining and Kitchen Low maintenance resilient flooring

w/ baseboard

Bedrooms Low maintenance resilient flooring

w/ baseboard

Balcony Ceramic tiles with pebble washout

Toilet Unglazed ceramic tiles

II. WALL FINISHES

Interior Walls Painted finish

Toilet Painted plain cement finish above tile

III. CEILING FINISHES

Living, Dining and Kitchen Painted plain cement finish

Bedrooms Painted plain cement finish

Toilet Painted ficem board ceiling

Page 55: East Raya Gardens, Mercedes Ave., Pasig City

Unit Finishes

TURNOVER FINISHES

IV. KITCHEN AREA Granite finish kitchen countertop complete with cabinet system

V. DOORS

Entrance Door Wooden panel door on metal jamb

Bedroom Door Wooden door on metal jamb

Toilet Door Wooden door with louver on metal jamb

Balcony DoorAluminum framed glass panel w/ insect screen

VI. WINDOWS Aluminum windows with insect screen

Page 56: East Raya Gardens, Mercedes Ave., Pasig City

Clubhouse Concept

POOLSIDE LOUNGE

KIDDIE POOL

WOOD PLANK DECK

BALI-STYLE BALE

OUTDOOR SHOWER

ADULT POOL

• FUNCTION HALL

• AIRCONDITIONED MULTI-USE HALL

• ENTERTAIMENT ROOM

• FITNESS GYM W/ DANCE AREA

• WATER STATION

• LAUNDRY PICK-UP STATION

• CONVENIENCE STORE

Page 57: East Raya Gardens, Mercedes Ave., Pasig City

PMO SERVICES

• 24-hour security, with roving personnel

• General maintenance of common areas

• Move-in assistance • Utilities application and payment

assistance• Realty tax payment assistance • Taxi call-in service • Organizing of community events • Newspaper delivery*

*Service available for a reasonable fee

Page 58: East Raya Gardens, Mercedes Ave., Pasig City

MILESTONE

Amanusa Building – Target RFO by February 2010

Page 59: East Raya Gardens, Mercedes Ave., Pasig City

SALES OFFICE

Page 60: East Raya Gardens, Mercedes Ave., Pasig City

UNIT PRICES

Unit Type Price Range2-BR

42 sqm Php 2.25M – 2.70M49.5 sqm Php 2.63M – 3.00M

3-BR66 sqm Php 3.65M – 4.12M

* Amanusa Building Covered Parking Php 400,000.00

Page 61: East Raya Gardens, Mercedes Ave., Pasig City

PAYMENT TERMS

• Reservation Fee Php 20,000• Minimum Downpayment 20%• Standard in-house payment terms will apply, but again,

minimum DP is now 20%.• 10% discount in cash payment• 5% discount on 40-60 payment terms • 4% discount on 30-70 payment terms • 3% discount on 20-80 payment terms

• No bank financing yet.

Page 62: East Raya Gardens, Mercedes Ave., Pasig City

SAMPLE COMPUTATION

Page 63: East Raya Gardens, Mercedes Ave., Pasig City

EAST RAYA GARDENS

Sales Channel October November TOTAL

Division 1 4 4 8Division 2 12 12 24Division 3 4 4 8E-Brokers 6 6 12

International 4 4 8Total 30 30 60

Page 64: East Raya Gardens, Mercedes Ave., Pasig City

End of PresentationEnd of Presentation

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