Earth911.com December 6, 2007 Sandra Keil—Manager, Government Affairs
Jan 04, 2016
Earth911.comDecember 6, 2007
Sandra Keil—Manager, Government Affairs
A One of a Kind Resource
16 years of consolidating environmental resources in one easy-to-access network:
www.Earth911.com
1-800-CLEANUP
Unique Public/Private partnership
Only national database of its kind created to empower public to make informed decisions for a better environment
Provides local recycling, reuse and disposal information
Includes over 80,000 individual program/special event listings
Selection of over 250 different materials and services
The Nation’s Online Recycling Community
Google’s #1 Listing for “Recycle,” “Recycling,” “Prevent Global Warming,” “Beach Water Quality,” “Paint Disposal,” and more…
More than Five Billion Consumer Products display Earth 911.com and our 1-800-CLEANUP
(Motor Oil, Paint, Pesticides)
Referred to by more than 187,000 Web sites
Reached more than 90 million households through media partnerships including Comedy Central, Cox Newspapers, Hearst Magazines, G4 TV and 3 appearances on Oprah in 2007 alone
Growing with Focus on the Environment
Improve the Earth 911 Web site Expand user experience Enhance and upgrade coordinator
features Engage media in use of Earth 911 Upgrade phone hotline
Earth911.org : A New Look
New Web site launched earlier this year
Easy content based system
“Googlish” search mechanism expanded
Focus on new content, rotating articles, visitor interaction & commenting
New Functionality
Public commenting/ Blogging capabilities
Encourage topic discussions
Engage visitor to come back
Earth 911: Dynamic Front Page Content
Dynamic content on front page
Daily changes with articles
Special events/ local & national
Earth Easy: Coordinator Access
“Earth Easy” way to add local data
Add local community content via Word Press
Designated coordinator section
Increased Flexibility
Sorting capability Adjust service
boundaries Visuals for
curbside listings Previewing Calendar
Calendar Features
Engaging the Media
Cox Newspapers – 26 newspapers World Now – 96 TV stations nationwide Hearst Magazine – The Daily Green G4 TV – Gcycle campaign Comedy Central – Address The Mess
campaign
G4 TV’s Gcycling
The Daily Green – Hearst Communications
Comedy Central’s Address The Mess
Quote of the Day
It's not what you do once in a while, it's what you do day in and day out that makes the difference.
-Jenny Craig