Earning Attention: Growth Marketing Concepts Behind Viral Content by Jonathan Allen

Earning AttentionGrowth Marketing Concepts Behind Viral

Content#startupsocials

Jonathan Allen @jc1000000Longneck & Thunderfoot @thundrfoot

Agenda● Moblog

○ Be Fast ○ Be First

● SEO Watch○ Be Funny○ Stick with What Works

● L&T ○ Be Agile○ Be Patient

Moblog UKBe Fast & Be First

Be Fast - Import Their Users

Make Friends - Establish Partners

Watershed Moment

Be Brave

Be First - Do it faster

Be Local - Adapt a Tech Trend (Exif Data)

Be National - Adapt a Tech Trend(Geocaching)

Be Global - Adapt a Tech Trend(Wikis)

Search Engine WatchBe Funny & Double Funny

Be There - Juxtapose Viewpoints

Remix a Trend

Re-use Assets

Re-purpose Articles

L&T Co. Be Agile & Be Patient

Fix It For Them

Stats

Break Local News Globally

Stats

● 38 Links○ Slashdot○ DailyDot○ HuffPo○ Tnooz○ TYT

● 739 Facebook Interactions

○ Likes: 205 ○ Shares: 259 ○ Comments: 275

● 182 Tweets● 47 Google +1s● 47 LinkedIn

Shares

Feature People

Tweet Up

Write Up

Escalate topics from small blogs to big publications

Be Timely - Choosing Words

Be Exceptional - Choosing Words

Ruby by Emma Allen

Ruby

● 1.1M Vimeo Plays ● 380K YouTube Plays● 114k Social Shares● 108K Facebook Likes● 8.5k Tweets● 1.6k Google +1s● 1k Comments● 400 Pins● 200 LinkedIn Shares● 40 Articles

World Cup

● 650k Imgur Views● 1K Video Plays● 51k Social

Interactions● 23K Facebook Likes● 3k Comments● 2.8k Tweets● 300 Google +1s● 300 Pins● 75 Articles

May ScheduleMobile AI

Will Smartphone Ever be Smarter Than Us?James Tagg, Author of Are the Androids Dreaming Yet?

Thursday May 5th, 9-11amRegister here: http://bit.ly/AImobileNYC

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Tuesday May 24th, 6-9pmRegister here: http://bit.ly/analyticsHappyHourNYC