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Great Social Mobile Enterntainmentfor busy people
1. Getting acquired
2. Attracting early users
3. Be persistent, work smart
4. Q&A
1. Getting acquired
WHY A STARTUPIS ACQUIRED?
A lot of eyeballsHardcore techGrowth business
ProductTeam
Valuable data
2. Attracting early usersOr hockey-sticks are smooth only from distance
HOCKEY-STICK HUMBUG
0
1000
2000
3000
4000
Jan Feb Mar Apr Jun Jul
MAU
REALITY
0
750
1500
2250
3000
Jan Feb Mar Apr Jun Jul Aug Sep
MAU
New York Times17.12.
web beta 7.11.
Release: Inline comments12.12.
Launchmobile 0.1
& minimal web17.7.
Business 2.09.12.
Out of Beta27.3.
Twitter down March
GigaOM6.8.
mobile 0.219.9.
small webimprovements
&mobile 0.3
16.11.
ETel Conference27.3.
ExodusTWiT’s Laporte joinsA lot of blog coverage6.4.
TechCrunch17.5.
Eurovision party12.5.
Reboot 9.01.6.
Google acquisition9.10.
flyers & eventLordi in JaikuSubTV/Markku from Finland
New York Times17.12.
web beta 7.11.
Release: Inline comments12.12.Launch
mobile 0.1& minimal web
17.7.
Business 2.09.12.
Out of Beta27.3.
Twitter down March
GigaOM6.8.
mobile 0.219.9.
small webimprovements
&mobile 0.3
16.10.
ETel Conference27.3.
EARLY ADOPTERS ARE EVERYTHING
Who are early adopters for your product?
What are the influential channels to reach them?
4. Be persistent, work smart
I'm continually surprised by how long everything can take. Assuming your product doesn't experience the explosive growth that very few products do, everything from development to dealmaking seems to take 2-3x longer than I always imagine.
I've been surprised again and again by just how much more important persistence is than raw intelligence.
I've been surprised again and again by just how much more important persistence is than raw intelligence.“
”
“
WHAT STARTUPS ARE REALLY LIKEBY Y-COMBINATOR STARTUPS
The emotional ups and downs were the biggest surprise for me. “
”
”
It is never a single thing. Everything is just incremental and you just have to keep doing lots of those things until you strike something.
“”
HACKERS & HUSTLERS
TECH FOUNDER’SPSYCHOLOGY 101
Any problem is solvable
Given enough time and your brains
Never enough time
Solve right problems
Work smarter, not harder
THIS IS SURPRISINGLY HARD
HUIKEA KANBAN
HUIKEA KANBAN
PRODUCT
HUIKEA KANBAN
PRODUCT
MARKETING
HUIKEA KANBAN
PRODUCT
MARKETING
FINANCING
HUIKEA KANBAN
PRODUCT
MARKETING
FINANCING
ADMINISTRATION
Learn and absorb, but at the end of the day
you make the calls
Q&A
Ask anything aboutHuikeaJaikuGoogleMobileGamesSocial webBootstrapping anything in your mind
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