"Comment construire un process Growth pour les startups early-stage" par Julien Le Coupanec

BUILDING A GROWTH PROCESSIN EARLY-STAGE STARTUPS

WE ALL USE PROJECT MANAGEMENT APPLICATIONS

TO HELP US BUILD OUR PRODUCTS

BUT DO YOU USE SOMETHING EQUIVALENT TO HELP YOU

GROW YOUR COMPANY?

I’VE SEEN THAT MOST EARLY-STAGE STARTUPS AREN’T.

SO HERE IS WHAT YOU SHOULD DO FROM RIGHT NOW.

#1 - THE BACKLOG

Brainstorm about experimental ideas to grow your startup.

LET’S START STEP BY STEPWITH A BACKLOG TO MONITOR YOUR IDEAS

HOW TO ORGANIZE YOUR BACKLOG?

#1. The experiment name.#2. The details of your experiment.#3. The channel(s) you will play in.#4. The performance tracking.#5. The main metrics.#6. Who is/are in charge of the

experiment.#7. The pipeline. (the priority order)

THE FAMILY’S BACKLOG

EVERYONE IN THE COMPANY MUST HAVE ACCESS TO THE

BACKLOG.

TVSHOW TIMEINCREASING USER ENGAGEMENT WITH

GMAIL ONE CLICK ACTIONS

DIVIDE YOUR EXPERIMENTAL IDEASINTO TWO TABS: FREE & PAID ONES

FOR INSTANCE, WITH ALGOLIAHACKING RETARGETING WITH CONTENT MARKETING

#1 - THE BACKLOG

Brainstorm about experimental ideas to grow your startup.

YOUR BACKLOG WILL GROW OVER TIMEUSE A PIPELINE FIELD TO PRIORITIZE YOUR ACTIONS

#2 - THE PIPELINE

You must define an order to prioritize your experiments.

#3 - IMPLEMENT & TEST

That’s the exciting part.

#1 - THE BACKLOG

Brainstorm about experimental ideas to grow your startup.

IMPLEMENT, TEST AND ANALYZE

#2 - THE PIPELINE

You must define an order to prioritize your experiments.

#4 - ANALYZE

Is your experimental idea efficient?

THE EXPERIMENT DOCUMENTKEEP UP-TO-DATE A DOCUMENT FOR EACH EXPERIMENT

#1. The primary objective.#2. The hypothesis.#3. The experiment design.#4. The results.#5. The learnings.

#3 - IMPLEMENT & TEST

That’s the exciting part.

#1 - THE BACKLOG

Brainstorm about experimental ideas to grow

your startup. #2 - THE PIPELINE

You must define an order to prioritize your

experiments.

#4 - ANALYZE

Is your experimental idea successful?

THE LAST PART: SYSTEMIZE

#5 - SYSTEMIZE

If efficient, productize or write a step-by-step

playbook.

FOR INSTANCE AT THE FAMILY WE FOLLOW A PLAYBOOK BEFORE

UPLOADING EACH VIDEO ON YOUTUBE.

BUT WE ALSO HAVE AUTOMATED OTHER THINGS WHEN WE COULD

USING IMACROS, GOOGLE SCRIPT OR PHANTOMJS.

REMEMBER, MOST OF YOUR EXPERIMENTS WILL FAIL

BUT YOU WILL EVENTUALLY FIND A REAL GAME CHANGER.

IT’S EASIER TO FIND FURTHER GROWTH IN A CHANNEL THAT IS

ALREADY WORKING FOR YOUTHAN IT IS IN A COMPLETELY NEW

ACQUISITION CHANNEL.

TO LEARN MORE

bit.ly/the-growth-process

NOW YOU KNOW WHAT TO DOAND PLEASE, DO NOT DELEGATE

YOUR GROWTH TO SOMEONE ELSE,IT’S A MATTER OF SURVIVAL.

THANK YOUQUESTIONS?