E-commerce

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Affiliated to Institution of G.G.S.IP.U, Delhi

BCA

E-commerce 20305

Ritika Kapoor Assistant Professor(IT)

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Objectives of this Subject

• To understand the process of Electronic commerce and Business strategy involved in it.

• To demonstrate an understanding of Electronic Marketing.

• To Discuss the benefits and applications of electronic commerce.

• To classify various types of ecommerce on the basis of end customer.

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Definition of E-commerce

• Commonly known as Electronic Marketing.

• It consist of buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents.

• E-commerce is the purchasing, selling and exchanging goods and services over computer networks(internet) through which transaction or terms of sale are performed electronically.

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Uses of Ecommerce

• Exploitation of new business.

• Improvement of business transactions.

• Effective Performance

• Greater Economic Efficiency

• Incorporating Transactions

• Increasing of Revenue

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Brief History of Ecommerce

o 1970s: Electronic Funds Transfer(EFT)

Used by banking industry to exchange account information over secured networks.

o Late 1970s and early 1980s:Electronic Data Interchange(EDI) for ecommerce within companies

Used by businesses to transmit data from one business to another.

o 1990s :The world wide web on the internet provides easy to use technology

Cheaper to do business(economies of scale) Enable diverse

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Types of Ecommerce

• B2B (Business-to-Business)

• B2C (Business-to-Consumer)

• C2B (Consumer-to-Business)

• C2C (Consumer-to-Consumer)

• m-commerce(Mobile commerce)

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Business to Business(B2B)

• Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. About 80% of ecommerce is of this type.

• Examples:

Intel selling microprocessor to Dell

Heinz selling ketchup to Mc Donalds

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Business to Consumer(B2C)

• Business to Consumer ecommerce involves customers gathering information, purchasing physical goods or receiving products over an electronic network.

• Examples:

Dell selling me a Laptop

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Consumer to Business(C2B)

• Consumer to Business ecommerce is defined as commerce between customers and organizations.

• Examples:

A customer posts his project within a budget online and companies review customers requirements and bid on the project. Consumer reviews bid and selects a company that will complete the project.

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Consumer To Consumer(C2C)

• Consumer To Consumer ecommerce is simply commerce between private individuals or consumers.

• Examples:

Selling car to a Friend

Buying and Selling Products on Olx.com

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Mobile Commerce

• M-Commerce(Mobile Commerce) is the buying and selling of goods and services through wireless technology - i.e. handheld devices such as cellular telephones

Examples:

Mobile Ticketing

Information Services

Mobile Banking

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Electronic Payment System(EPS)

• Electronic Payment is a financial Exchange that takes place online between buyers and sellers.

• It is done through an electronic instrument such as a credit card or debit card.

• It is a system which helps customer or user to make online payment for their shopping.

• Examples: Online Bill Payment Online Ticket booking Online Reservation Online order Placing

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Types of Electronic Payment System

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

E-cash

• An e-commerce system that uses e-cash refers to a system in which money is only exchanged electronically.

• To use e-cash, link your personal bank account to other payee accounts.

• To make payments using your e-cash account, you can make a deposit to the other person's e-cash account if you have their banking information, or request a transfer to their bank account.

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

E-Wallet

• An e-wallet or digital wallet , is another type of e-commerce payment system.

• Like a physical wallet, an e-wallet can store your personal information and payment.

• E-wallets are stored within your PC. By entering personal information , such as your name and billing address, we can connect it to your bank account to withdraw funds from account when making on-line purchases.

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Smart Card

• A Smart card is a plastic card with embedded integrated circuits which can process data.

• It can receive input which is processed and delivered as an output.

• Smart cards are used as employee id cards, medical cards for user identification purposes.

TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75

Credit Card

• The most common form of payment for e-commerce transactions is through credit cards.

• To use this system, shoppers simply enter their credit card number and date of expiry on the web page.

• For the purpose of security ,use of CVN(card verification number) located on back of the credit card detects fraud by comparing the CVN with the cardholder's information as supplied by their bank.