E-Business Concept

© Soft Format L, 2005-2006

We dare tame it…

“The web is the most selfish environment in the world”

Daniel Rosensweig

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SF E-BUSINESS SUITE

Making Innovation Serve Your BusinessMaking Innovation Serve Your Business

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E-commerce tendencies E-commerce is becoming an integral profit

source for virtually any business

E-commerce is the fastest growing sales channel

Online sales grew almost 5 times in 5 years

The volumes are estimated to quadruple by 2010

only the tip of the iceberg

2000 2001 2002 2003 2004 2005 2006

% of e-commerce sales of total U.S. retail sales

2008 2010

0,6

1,21,3

1,6

2,0

2,22,6

10

12

Why businesses go “e”

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Changes that call for a New Business Model

GlobalizationGlobalization

Globalization is not new, but today it's more rapid and pervasive.

Distance is becoming a shrinking barrier. Markets are globalizing rapidly, as are the

companies that compete in them. Considerable share of sales of companies

come from outside the headquarters country.

Geographic proximity is no longer essential for people to work together.

World trade economy is growing at more than five times the rate of world gross domestic product.

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ChangeChangeDynamicsDynamics

• The magnitude of today's environmental, competitive, and global market change is unprecedented. It's a very interesting and exciting world, but it's also volatile and dynamic. It’s extremely fast, with explosive upsurges and sudden downturns.

The pace of change has become so rapid that it brought a different type of firms as dominant and marked an entirely new era of business.

The WalkmanTM case is already a sample of leadership tactics on the market, which is now achievable for not only the global corporation, but also for SMEs. “It’s not the big – that eats the small; it’s the fast that eats the slow”.

This new environment is also characterized by more far-reaching technological advances, and a consumer who has adjusted to this quicker pace and whose fickle preferences are revised with the speed of a television commercial.

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InformationInformation

Information is becoming readily available around the globe at an unprecedented pace. Customers, competitors, and innovators have instant access to each other. Technological change, especially change in information and communication technology, delivered the Information Age and converted it to the Knowledge Age. Convergence of R&D, technology, trade, finance, communication and information have resulted in opening of economies, global hyper competition and interdependency of businesses. Though we cannot predict the future, we can get a handle on trends and new technologies, which give us a way to foresee what will happen next and take an advantage of change to convert risks into opportunities.

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Business & Business & TechnologicalTechnologicalConvergenceConvergence

Convergence is about competition increasingly transcending conventional product market boundaries. The effect of technology convergence can be currently observed as the collision of existing business models. In a more long-term context, technology convergence can be responsible for reshaping entire markets.The value-added potential of many businesses is shifting toward knowledge, systemic innovation, and service-based activities. Currently the market is saturated with emerging business opportunities, These opportunities, as well as threats, are not evident for everybody since much market shaping and driving competitive activity occurs where markets intersect.

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Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations.

We are presenting to you our unique and cost-effective business offer, which will enable Your Company build successful and innovative business on the Internet and fully leverage the business opportunities that Internet gives you.

Our Business Offer

As an As an innovative innovative

company, our company, our goal is not just goal is not just

to provide to provide ideas but to ideas but to make these make these ideas deliver ideas deliver

business business results.results.

Soft Format teamSoft Format team

Where is the opportunity?

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Analysis of major traditional retail models

CornerCorner StoreStore SupermarketSupermarket

Advantage of easy access and personal relations with the customer;

Consumers more likely to have more involvement in the product;

Quality-Dependant Customers Loyalty;

Personalized shopping experience;

Personal recommendations of the trusted person as the most effective marketing

Sales volume achieved by the convenience of purchase;

Consumers with a relatively low involvement in the product;

Product quality matters less than brand name and pricing;

No way to personalize shopping experience;

Total shift from niche marketing to mass marketing.

Customer Oriented Customer Oriented BusinessBusiness

Sales Oriented Sales Oriented BusinessBusiness Next


Traditional e-Commerce Model

Customer 2

Warehouse

Manufacturer

Store

Office

Potential Consumers

Customer 1 BroadcastingPrint

management

procurement

support

supplying

shopping

marketingadvertisingpromotions

Advertising agency

marketanalysis

agreement

Traditional Traditional SupermarketSupermarket

Customer 3

E-Warehouse

Manufacturer

E-Store Virtual Office

Internet Users

Customer 1

Customer 2Customer 4

Customer 5

www.YourCompanyOnline.com

advertising promotions

managementprocurement

shoppingsupport

Your Company Website

Your Company Website

Traditional E-Traditional E-CommerceCommerce

Traditional supermarket business model shifted online;

Personal communication is minimized;

Loyalty programs are very primitive;

Needs of the customers are not learned properly;

Shops are usually offering everything instead of fitting into the customer needs.

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New Opportunity for E-Commerce

Build Win-Win Relationship with Your CustomerBuild Win-Win Relationship with Your CustomerBuild Win-Win Relationship with Your CustomerBuild Win-Win Relationship with Your Customer

Enable New Generation purchase for your customers: Enable New Generation purchase for your customers: Personalized Corner Shop within your SupermarketPersonalized Corner Shop within your Supermarket

CustomerCustomer CommunityCommunity LifestyleLifestyle PersonalizationPersonalization

Revive Personal Relations with your CustomersRevive Personal Relations with your Customers

Be the right thing to right peopleBe the right thing to right peopleBecome a Part of your Customer LifestyleBecome a Part of your Customer LifestyleBuild active community of consumers and Build active community of consumers and

make it a part of your businessmake it a part of your business

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E-Business Core

Personalized E-StoreInteractive Service DeskOnline InventoryOrders ManagementShipments ManagementOnline Payments

E-Commerce E-Commerce E-CommunityE-Community

E-CompanyE-Company

Community ManagementPersonal Space of Your CustomerAdvanced Means of Communication (Chats, Forums, Blogs, Instant Messengers)Value-Added ServicesCustomized online activities

E-Company BackofficeBusiness Intelligence ToolsAffiliate ProgramsBusiness events administration

Website ManagementContent ManagementBusiness integrationValue-Added Services Management

Innovative CRM approach

Personalized advertising

Personalized promotion Personalized Business

Offer

E-Customers E-Customers SF E-Business

Suite

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SF E-Business Suite Advantages

Mature e-business platform for delivering innovative value-added solutions in short time and reasonable cost;

Premium set of e-business, community management and content management functionality;

Innovative approach for customers relationship management;

Advanced set of tools for interaction with customers and customers personalization;

Strong analytical potential and user-friendly reporting tool;

Scalability, extensibility and interoperability of the solution ensured by solid and proven architectural solution;

Easy system extension and high potential of business integration with utilization of .NET technology.

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Advantages of Soft Format

Superior quality of services, confirmed by ISO 9001:2000 certificate and Microsoft Certified Partner status;

Experienced and cohesive team providing proven and innovative solutions for customers since 1997;

Business Valuable Approach: state-of-the-art solutions bringing together business, marketing and technological innovation;

Modular extendable system, based on clear and deep understanding of marketing opportunities and existing trends as ensured by own R&D department;

Support and maintenance team experienced in working with international customers;

Proven and mature risk-mitigation business model, which assures the “onsite feeling for international cooperation”

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A formula to remember…

Soft Format E-Business Suite

+ =+

Innovative Software Platform

Professional Customization

““What You Need Is What You Need Is What You Get”What You Get”

Business Idea

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Soft Format LLC

pr. Hrushevskoho, 30 Lutsk, 43005, Ukraine Phone: 380.332.770091 Fax: 380.332.776367 Email:[email protected]

www.soft-format.com

E-Business Concept

Economy & Finance

business ecommerce

innovative business

business results

new era of business

costeffective business

cutting edge of business

sf ebusiness suite

new environment