DWS15 Digital Channels - New Era Online Video Marketing - Youku Tudou - Wen Rui

R U I W E N

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1.0 Platform 2.0 Media 3.0 Ecosystem

Monthly Netizens

769 Million (IMM Aug 2015)

Monthly OTV Users

754 Million (IMM Aug 2015)

PC Phone Tablet

5,2%

8,5%

9,9%

10,6%

32,8%

0% 10% 20% 30% 40%

News

E-com

Search

Social

Video

2,8%

2,9%

6,2%

17,4%

39,7%

0% 20% 40% 60%

News

Gaming

Web…

IM

Video

3,2%

6,4%

9,3%

21,2%

29,1%

0% 20% 40%

News

Browser

APP

Video

IM

Data Source: iUserTracker & mUserTracker Monthly Top 5 Time Spent Applications Sep 2015

140 Mil. Daily UV

850 Mil. Daily VV

63.6 Min Average UV

Daily TS

Licensed

Programs

Original

Programs

Partner-

Generated

User-

Generated

Heyi

Film

“Good Old Days” 3 Golden Principals

For Online Video U V

“Hele Era”

Introducing New

Metrics User Loyalty

A.R.P.U Time Spent

VV CONTENT

Content

Revenue User

Hardware: Mobile, Video Devices

Medium: Text, Picture, Video, Audio

Distribution: VOD and Live

Streaming

Advertising,

E-Com,

Gaming,

Fans,

Investment and

Financing

Audience,

Content Providers

Three Power Circles Surrounding

Content Distribution

Content

Generation

Service Team

P/UGC

Channel

Audience

Two Key Formulas for P/UGC Contributors

IP Drama Game

Comic Literature

Movie Music

Web-

Based ……

What is an IP?

Music

Movie

Web-based Content

Games

Literature

Drama

How to Monetize?

Online/Offline Derivatives

Fans Economy

Merchandise

《黑客帝国》

In Next 3 Years,

We Will Invest

on Developing Web-Based Content

100,000 With over 1,000 Fans

10,000 Monthly Revenue

Over 10,000 RMB

100 Assessment at

100 Mil. RMB +

“Hurricane” “10,000” Rookie

Y O U K U T U D O U

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