Jul 12, 2015
... how big is my market???
...a perennial problem for any Business Manager …
….growing size of data…
Public Data
Field Intelligence
Semi-Public Information
….and shrinking budgets...
…. Making business needs more and more
complex…
…Data Ninja
Accurate Vision - better analytics
Efficient Tools - for faster but cost
effective solutions
Stealth – for minimal impact of process change
Strong knowledge of environment - to drive actionablility
Creative - to ensure user engagement
..OK, I am interested … but
what will a Data Ninja do ?
Define future proof
Traditional Sources
Evolving Sources
Develop a outside in market taxonomy
and align it to business strategy – helps
to provide laser clarity on target,
competition and adjacent markets
trends
Popular
terminologies,
technology overlaps,
customer pain point,
technology used
cases
Traditional markets,
overlaps
Build comprehensive
Leverage business expertise and
collaboration to build a comprehensive
list of possible market drivers, identify
data sources, classify drivers based on
qualitative and quantitative - helps to
make forecasting comprehensive
Driver segmentation
– frequency vs.
importance
Customer/Analyst
sentiments on
new/existing/
overlapping
technologies
Google trends
Growing or declining
importance of
technology…related
technology
Solve data does not lie =
transparency = trust
Leverage statistical techniques to build a
forecasting model which clearly explains the
relationship/impact of the drivers on market
11.7% 13.3%
3.4%
8.4%
11.9%
7.5%
12.9%
0.0% 0.0%
10.6%
10.1%
Dri
ver
1
Dri
ver
2
Dri
ver
3
Dri
ver
4
Dri
ver
5
Dri
ver
6
Dri
ver
7
Fin
al
Mkt Year Final
2012 2013 2014 2015 2016 2017
Statistically explain
relationships and
impact of Drivers
on Market
Statistical
model to
forecast
market
Clear, Transparent,
Accurate,
Comprehensive
Scenario
building
Add a dash of interactive
visualization/dashboard to grab and maintain
user attention and drive better reach
Simplify making data alive
Dashboard to
enable interactions
and provide drill
down – making
data alive
Single version
of truth delivered
BRIDGEi2i is an Analytics Solutions company focused at helping you BRIDGE
www.bridgei2i.com
@BRIDGEi2i
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Transform and visualize big data into meaningful business metrics
INFORMATION
Identify underlying patterns, understand behavior and predict outcome
INSIGHT
Operationalize data driven decisions to realize sustainable business value
IMPACT