Page Rank & SEO DTC356 October 22, 2013
Dec 05, 2014
Page Rank & SEODTC356 October 22, 2013
TL:DR❖ design for humans first!
❖ (usability)
❖ Second, take the time to design for machine usability (SEO)
❖ make it easy for search engines to direct the right users to your site.
Many Considerations ❖ Number of times keywords appear
❖ Locations of keywords
❖ synonyms of keywords
❖ Page rank
❖ “freshness” How recently page was updated
❖ Does it look like spam or SEO cheats?
Unique, Accurate Page Titles
❖ Beware of templates and cut/paste design
❖ These are great techniques, but don’t be careless or sloppy
❖ Accurate
❖ Unique
❖ brief
Descriptions & Snippets❖ when talking about your web page and
search ranking, Control is a good thing. (authority)
❖ Example of an auto-snippet (cmdc home page)
❖ meta-description tag gives you more control over your snippet text
URLs & Bread Crumbs❖ Make your site’s folder structure work
for your users
❖ This may mean some clean up
❖ Folders on web servers act like 1st order systems
❖ files are only in one place
Web Sites = 1st Order❖ Google says provide only one way to
find things
❖ This is not a technological limitiation
❖ Anti black hat seo measure
What about 3rd Order?❖ Microdata, micro formats, Schema.org
❖ coming soon!
❖ There are techniques we can use
❖ Linked data
❖ semantic web
❖ For now:
❖ “Make your site easy to navigate”
Special Search Commands