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DSS Social Media PPT
Jan 13, 2015
Powerpoint Presentation From Ragan Conference; May 2008
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Transcript
OBJECTIVES
• How to create Web-Based Video content that builds your brand and solidifies your relationships with your most important audiences
• How a wide variety of organizations are using Web video to communicate online to both internal and external audiences
• How to use the very latest, greatest tips and tactics to create compelling video that will set you apart from the competition
Video for Social Media & Beyond
Don’t think of video as something only to be searched for; it must be shared to become a social media
tool.
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HOW CAN YOU CREATE WEB-HOW CAN YOU CREATE WEB-BASED VIDEO CONTENT THAT BASED VIDEO CONTENT THAT
BUILDS YOUR BRAND AND BUILDS YOUR BRAND AND SOLIDIFIES YOUR SOLIDIFIES YOUR
RELATIONSHIPS WITH YOUR RELATIONSHIPS WITH YOUR MOST IMPORTANT AUDIENCES?MOST IMPORTANT AUDIENCES?
Social Media Thru History
Don’t discard something that worked for Dad. Add the new tools to increase value and impact.
The Stats• 10.1 Billion online videos were viewed in
February, 2008 (66% more than in February, 2007) [ComScore]
• 57% of U.S. adults watch internet video; 46% of Internet users age 50-64 watch or download video; for those above 65, 39% watch online video [Pew Research, “Online Videos Go Mainstream”, July, 2007]
• By 2011, more than 85% of the U.S. Internet users will view video [eMarketer Inc.]
The Power of Online Video
• Last year sites with video averaged 3.53 videos viewed per visit (users watch much more than 1 video)
• Sites averaged 6.62 videos per visitor per month (users come back and watch even more)
• Average time spent per visit: 6.13 minutes
In order to create good web-based video content, you first have to be able to create good video, just like
dad.
… this is now
that was then…
Sony HVR-A1U $2200-2500
Standard Definition
Sony PD-170 $2500 - $2900 Panasonic AG-DVX100B $2200 - $2500 Canon GL2 $1800 - $2000
High Definition
Canon XH-A1 $3200-$3400
Windows Movie Maker
iMovie
Free Programs
Low Cost Programs
Avid Xpress Pro($495)
Final Cut Express 4($199)
Final Cut Pro($1,299)
Pro Quality Programs
Avid Editing(Price Varies)
Includes bundle of software
Requirements for Each Avid system vary
•two wireless lavs•wireless handheld mic•Wired mic
Audio
You need the equipment to work, but the success of your online video strategy will be determined more by
the content & marketing than the technical aspects.
Assess YourselfAre you looking to utilize video in a specific initiative or do a complete overhaul of your communications
program?
How ready are you?10 Questions For Moving Forward in the Video Age
1. What are your in-house resources?2. What are your assets?3. Who are you trying to reach? 4. What conversation are you trying to start? 5. How will you be served?
How will you be served?
• Public• Private [proprietary]• Both
TubeMogul allows you to upload video to multiple sites at once.
6. Do you have management support?7. What kind of viewer feedback mechanism
are you prepared to implement?8. What’s the frequency?9. Can you gain a competitive advantage or
prevent yourself from being at a disadvantage?
10.Are you ready to be the Executive Producer of a Television Network?
10 Questions For Moving Forward in the Video Age
(continued)
If a complete communications overhaul using video is too much, you might want to focus on using
video for specific initiatives.
HOW ARE A WIDE VARIETY OF HOW ARE A WIDE VARIETY OF ORGANIZATIONS USING WEB VIDEO TO ORGANIZATIONS USING WEB VIDEO TO
COMMUNICATE ONLINE TO BOTH INTERNAL COMMUNICATE ONLINE TO BOTH INTERNAL AND EXTERNAL AUDIENCES?AND EXTERNAL AUDIENCES?
Desksides & Earning Media
Case Study: Tata Communications
Desksides & Earning Media
Case Study: Macy’s
Desksides & Earning Media
Case Study: ACP
Global Communications
Case Study: Herbal Life
Newsletter
Case Study: Prudential
Campaigns like these that have multiple elements that support
each other maximize roi.
HOW DO YOU USE THE VERY LATEST, HOW DO YOU USE THE VERY LATEST, GREATEST TIPS AND TACTICS TO CREATE GREATEST TIPS AND TACTICS TO CREATE COMPELLING VIDEO THAT WILL SET YOU COMPELLING VIDEO THAT WILL SET YOU
APART FROM THE COMPETITION?APART FROM THE COMPETITION?
10 Tips For Telling an Effective Story in Web Video
1. Tell a story with a beginning, middle and end2. Develop a consistent format3. Right-size the production4. Use “How-to’s” and demonstration videos5. Audio, Audio, Audio!6. If your story has a personality, make sure they
have a personality7. Provide calls to action to engage your audience8. Feature Guests9. Don’t Sell – Inform or Entertain10. Have fun!
Tips from a pro– David Carr [just play video]
This is social media how do I promote sharing?
• Traditional PR in old and new media
• B-2-F Marketing• Social Media Motivators • Advertising• Syndication – sharing content on
multiple sites
COMMENTING IS KEY:Comment on Appropriate Blogs and
Sites and add links to your video.
All views are not created equal.
Measurement & Metrics
Be agnostic about where you post your video – place it everywhere.
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