DSCL

DSCL HistoryThe Delhi Cloth & General Mills Co. Ltd.

(DCM) was founded by Sir Shriram in 1889.In 1990, to create more manageble business

entities , DCM Ltd. Was restructured into four separate CompaniesDCM Shriram Consolidated Ltd.Shriram Fertilizer & Chemicals Ltd.Shriram Cement Works Swatantra Bharat Mills and DCM Silk Mills

ContinuedIn the decade 1990-2000, DSCL added the

following units to its potfolioShriram Alkali & Chemicals .Shriram Environment & Allied ServicesShriram Bioseed LimitedHariyali Kisaan Bazaar

Company overviewDSCL- turnover Rs.2940crores.Primary business interest in Agribusiness,

Energy Intensive business, Value added business.

Manufacturing units at Kota (Rajasthan), Bharuch (Gujrat), and Ajbapur ,Rupapur, Hariawan and Loni (U.P.)

DSCL meets the needs of a wide range of customers from farmers to industrial users.

Promising future

2000 2001 2002 2003 2004 2005 2006375

750

1125

1500

1875

2250

2625

25.0

75.0

125.0

175.0

225.0

275.0

325.0

Net Revenue-PBDIT performance

Net Revenue PBDIT performance

…Touched Rs 3000 crores by the end of 2007

CHEMICALS GROUP

DESGN: Sr. ED -Chemicals

NAME: S K Agrawal

DESGN: ED & Resident Head - Kota

NAME: KK Kaul

PLASTICS SBU

DESGN: Sr. VP & SBU Head

NAME: Rajat Mukerjei

DESGN: CE Power / Energy

NAME: Dr G C Datta Roy

TEXTILES /REAL ESTATE

DESGN: Chief ED

NAME: S D Omchary

CHAIRMAN & SENIORMANAGING DIRECTOR

Ajay S. Shriram

Ajit S. Shriram

AGRI BUSINESS SBU

DESGN: President & BH

NAME: S Chakravarty

VICE CHAIRMAN & MANAGING DIRECTOR

Vikram S. Shriram

PUBLIC RELATIONS

NAME: Neelam Anand

Corporate IT

NAME: Kamal Karnatak

COMPANY

LAW

NAME: B L

Sachdeva

CORPORATEHRD

NAME: Sushil Baveja

Internal audit &

Risk Management

NAME : S S Gaur

ENERGY SERVICES

DIRECTOR SUGAR DEPUTY

MANAGINGDIRECTOR

Rajiv Sinha

SHRIRAM POLYTECH Ltd.

DESGN: VP & BH

NAME: Dr. G. Mukhopadhyay

AGRI RETAIL

DESGN: President & BH

NAME: Rajesh Gupta

BUILDING PRODUCTS

DESGN: Sr. VP & BH

NAME: Sandeep Mathur

SUGAR

DESGN: ED -Sugar

NAME: S Radhakrishna

FERTILISER, POWER, CEMENT & COMMONSERVICES SBU

CORPORATEFINANCE

DESGN: Sr. VP & CFO

NAME: JK Jain

Organization structure

DSCL TODAYDiverse and fast growing Indian MNC

Innovation and Quality focus

A progressive organization on the pursuit of

excellence

Enduring relationships with all stakeholders –

customers, trade, financial community, technology

suppliers & employees

Strong people focus

Professional and Personal development

Bonding with the families

Strong brand equity

Technological alliances with the global best Haldor Topsoe, Shin-Etsu, Lafarge, Asahi, HW Plastics

Led by top management team trained at the best

Business Schools across the globe – Harvard,

Darden, Wharton,

Michigan, Stanford, IMD

Enabling work environment

A Great Place to Work !! Majority of the employees have worked with us for

more than 20 years

Agri – Input, Output, Retail

Chemicals – Chlor Alkali

Plastics – PVC Resin, Polymer Compounds

Cement

Energy Services

Fenesta – UPVC Windows and Doors

A glimpse of the diverse business portfolio

Kota

Urea

Chlor Alkali

PVC Resin

Compounding (100% sub)

Cement

Captive Power Plant - Coal Based

Manufacturing facilities

Agribusiness over view

Agribusiness is the key growth driver for the DSCL.

Offerings comprise agricultural inputs, both manufactured and merchandised output, distribution and services.

Agri-inputs business provides Urea fertilizer, pesticides, and other agri related products.

In terms of agri-outputs, DSCL manufacture and market sugar and its byproducts – Molasses and Bagases.

The Urea production capacity is 379000 TPA.

Continued….Sugar production capacity is about 33000

TCD.Company deals in Corn, Bajra, Jowar, Paddy,

Bt Cotton, Vegetables and Sunflower.3rd player in hybrid corn business and its

contribute maximum in the revenue of Shriram Bioseed Genetics India Ltd.

Hariyali Kisaan Bazaar- A rural business centre that provides all encompassing solutions to the farmers under one roof.

SOME OF DSCL BRANDS

DSCL in OrissaDSCL had entered into Orrisa during

September, 2008They have entered Western OrissaGood irrigation facility is available in western

Orissa due to Hirakud dam.Paddy grown 2 times a year.Bargarh is the highest paddy producing dist.

in Orissa

Industry and Competitors analysisTotal pesticide market in Orissa- Rs. 80 cr.Market for DSCL- Rs. 1.5 crMarket for Tata ralis- Rs. 10 crMarket for Syngenta – Rs. 7 cr

Product PortfolioINPUT Crop Brand

SEED Paddy Shriram paddy

Lady’s finger Jhilmil

Tomato Pradhan

Bitter Gourd

Composition Brand

PESTICIDE Cypermethrin Shriram Cyper

Monocrotophos Shriram Mono

Endosulphan Shriram Endo

Cholopyriphos Shriram Chloro

Cholopyriphos+ Cypermethrin

Shriram Chloro +

Plant Growth Regulator

Amino-acid Shriram Surya-G

Price: Penetration pricing strategy has been followedBuy ingredients from Tata Rallis and BayerBoth of DSCL and its industrial suppliers sell the

same product in the same market, so the margins of DSCL are low

Place: Western Orissa: Sambhalpur, Burgat, Jhasughar, Bolangir, Sundergarh

Promotion: Print mediaPostersHoardingWall paintingField demonstration

Promotion Price discount- DSCL provides price

discount@Rs 5/lt if a customer buys more than 1000lts in case of pesticide

Ratna wholesaler- Each year DSCL identifies 100 wholesalers all over India and arrange foreign trips for them

Star retailer- Each year DSCL identifies 1000 retailers (performance based)and gives them gifts worth Rs. 20000 like TV, washing machine etc.

Margins to channelDistributor: 5 %Retailer: 10% Schemes: trade schemes, customer schemesPush/ pull strategy

Industrial suppliers of DSCLName of suppliers

Name of chemical

TATA RALIS CONTAF

BAYER CROP SCIENCE FORTIS

UPL LANCER GOLD

Distribution Channel in Orissa

Pesticide Gujarat

M.P. U.P.

Fertilizer (Rajasthan)

Seed (Andhra

Pradesh)

Company owned Godown

(Bhubaneswar)

Distributor (30)

Customer

Retailer

Industrial Supplier

Future plans in OrissaLaunching a new product (Carbendazin +

Mancozeb: Carzeb) Expansion to new places : Koraput,

Nabarampur, Jaipur Promotion through Jeep campaign Intensive demonstration at farmer’s field

Swot analysisStrength:-DSCL is strengthening existing businesses

while incubating newer and value-added businesses for future growth

Locational integration, Product integration:Weekness:-The completion of these business-enhancing

is expected to result in a quantum jump in volumes and financial performance but it takes a bit time.

Opportunity:-Improving cost position, Swing capability, Diversified portfolio, Fiscal conservatism

Threat:-competions from local players,emerging needs for agri reatiling ,dearth of technically low lebel man power

Social CommitmentAgri Extension activity- Shriram Krishak Seva

Kendra.Health care –Shriram Hospital at Kota.Education-Lady Shriram College of

Commerce, Delhi School of Economics.Environment- Plantation of trees.Sports

Feathers in dscl cap

British Safety Council - Sword of Honor

OHSAS 18001:199

9

SA 8000:200

1

ACE Best Customer

Award - SAP

thank you

AjoyAnshumanAnupamJagnyaNitishSubhankar