DSCI300 Project Presentation

Business and Information System Description

Neil Phillips Cars & Trucks

By: Carl Graves and Nevan Phillips

GoalsBest possible buying experience for its

customer at affordable prices through both cash and finance deals

Maintain high quality employees that know the local demographic and are able to communicate efficiently across languages

Gain strong profits through outstanding customer service and satisfaction

Sections of the Business• Buying

– Vehicles are acquired from local wholesale auctions, by one to two people

• Preparation– Includes transportation, repairs, painting, and

storage• Retail

– Purchasing process, and payment center for customers who finance

– The company takes care of its own financing

Vehicle SelectionNew models every weekNo guarantee of vehicle selectionNo special requests for vehicleNo warranties, although the company does

work with customers if there is a problem, to maintain the highest level of satisfaction possible

Information System• Tracker information system which was

developed by Manheim was purchased off the shelf and then tailored to the business by a consultant

• No previous IT systems• Not tied to other IT systems• Employees just know the front-end aspects of

Tracker and can do very little if a technical problem arises

What Tracker Does• Compiles customer information such as:

name, address, phone number, license number, insurance, and references

• Applies information to the proper forms such as titles, bill of sales, and financing contracts and prints them out

• Holds customer information for repeat purchases

• Handles financing needs which includes: taking payments, and alerting the business of late-paying customers

Tracker’s WeaknessesCannot automatically print out late-letters to

send to customer who are behind on their payments

Makes it difficult to apply certain discounts or increases to the account as necessary

Event Matrix

Analysis of the Data SetsNeil Phillips Cars & TrucksSales Data for August and

September

Variables1. Sold date2. Stock number3. Year of the vehicle4. Vehicle make5. Model6. VIN7. Vehicle mileage8. Where the vehicle was purchased from9. Date of purchase10. Who the vehicle was sold to11. Purchase price12. Sold Price

The two monthly data sets were combined and analyzed in Excel.

Total Sold: $434,407.38 Number Vehicles Sold: 122Average Sold Price: $3,560.72 Total Cost: $226,720 Average Cost: $1,858.36 Average Mark Up: $1,702.36 Average Mileage (excluding miles exempt): 124,654 Total Markup: $207,687.38

MarkupFord, GMC, Chevy, Dodge, Nissan,

Oldsmobile, Plymouth, and Buick all have an average markup that is higher than the overall average markup.

Buick has the highest average markup at $2,266.67

However, when examining a brand’s total markup earnings as a percentage of all markup earned in the two months, Ford (28.34%) and Chevy (27.96%) made the most.

The Power of DomesticFord makes up 27.87% of the company’s sold

vehiclesChevy is 24.59% and Jeep is 9.02%Ford consistently has the highest percentage

of total sales, cost, and markup compared to all other brands.

Ford = 29.29% of sales revenueChevy = 26.90% of sales revenueJeep = 8.67% of sales revenue