Drizzlin credentials 2011

Drizzlin Credentials

Branding 2.0 Consultancy

Our Approach…

Our Services

Consumer Website Creation

Branded Social PresenceSocial Networks, Blogs, Online PR, Wikis, Facebook Application

Online ResearchBrand Audits, Industry Audits, Ad Perception Metrics, Performance Evaluation

Online Customer ServiceOnline Reputation Management

Original Content Production & DistributionYouTube video Production, Music/Jingles,

Comic strips/illustrations, Podcast, Blog visuals/textual content

EventsBlogger meets, Tweetups, Launches , Flash Mobs

Consultancy, Training and Workshops

Consumer Site Creation

Consumer Sites

www. inme.in

www. imaginingindia.com

Branded Social Presence

Airtel | Engagement Campaign

Case: Lenovo’s Global ‘What’s Your Idea of Fun’ Campaign’ across 17 countries in 8 different languages.Objective: Generate visibility and awareness around the Idea Series products

What we did?

Conceptualizing and executing a two-pronged strategy, focusing on sticky and engaging content to create a sustainable dialogue with the audience, along with active content dissemination across platforms to enhance share of voice and visibility.

Regular monitoring and evaluation to measure the impact score along with strategic insights into the campaign

Co-promoting blogger led initiatives for the campaign at the global level

IMPACTCreating active online communities celebrating the fun and technology angles of ‘Lenovo’

Campaign helped raise awareness around and provide a more positive disposition towards the brand.

FaceBook: Over 30,000 fans as of in January 2011 across 17 countries, with an average addition of 4000 fans per month.User interactions: From 2 per week to 600 per week during events.

Twitter: Daily interactions with users, generating massive conversation volumes across regional handles

Branded Social Presence

Skullcandy | Engagement Campaign

Case: SkullcandyObjective: Launch of Skullcandy in India

What we did?

www.facebook.com/SkullcandyIndia

Social platforms - facebook & twitter

Skullcandy Tribe & Influencer Outreach where the affect was extended to individual youngsters who personified the brand image both online & offlineBuilt offline associations-IIT,LSR & XBox In just 2 months of activity we have potentially reached out to 1.5 lakh people without any media buy.The engagement on social platforms has given us PR coverage in 6 mainstream mediums like UTVi & PC Quest On twitter we have engaged with celebrities like Pritish Nandy,Nikhil Chinappa,Gul Panag etc. As a first we covered events of interest to our TG-IIT Delhi fest & Xbox Halo 3 launch, live on twitter.

Branded Social Presence

Facebook: 330 to 10,000

FaceBook: Over 3000% growth in numbers 6 monthsSept 1: 330 Facebook Fan > 10,221 Fans.User interactions: From 2 per week to 600 per week during events.

Twitter: Daily interactions with influencers, including celebrities like Imran Khan, Sonam Kapoor, Dino Morea etc.

Orkut: We brought together fan-based Xbox 360 India groups, increasing our group outreach from 9 to 13000

What we did?

www.facebook.com/xbox360india

3 Points:Sales, Awareness & Affinity.

STRATEGYAttract, Excite and Monetize Core essence of the Xbox brand is ‘fun’ and ‘social’. it was important to wrap all our client’s offline vehicles and lead with Digital.

1. Attract – Recruiting the right set on the right Platforms Built loyal communities on Facebook and twitter, through active and engaging content. Activated fragmented Communities on Orkut to build a multi-celled network.2. Excite – Introduced KungFuPandit, brand face for Xbox 360’s online presence in India, who connected usingExclusive Content, new Product announcements, exclusive gamer nights, contest s and being the go-to guy for help-We Generated hundreds of new interactions and twitter followers covered events online, including some celebrities.3. Monetization:Hundreds of Pre-orders for new games.

Communication Impact: Views and interactions generated media value of 4.8 Lakhs / 10000 USD.

Case: XBOX 360,Microsoft’s Gaming consoleObjective: To connect the fragmented gamer base on Xbox 360’s common social platforms

Branded Social Presence

Online Research

Brand AuditsA comprehensive, one-time exercise that taps into conversations retrospectively (usually a period of 1 year).

Industry ReportsThe conversations on the web present an opportunity to gauge and analyze consumer sentiment, opinions and concerns across brands in an industry. This is enabled through our conversation research services, which involves collating conversations and scoring brand perception across several parameters relating to brand admiration and/or service performance.

Online Research

Intellitrense

Airline Industry | Research

Case: India’s Most Admired Airline Brand 2010 Research Report

Objective: To understand consumer perceptions around Indian domestic airline brands as represented by organic consumer conversation spread across the social web, the study being a proxy of their overall brand health.

What we did?

Historic internet search volume data was used to identify major keywords/key-phrases associated with all the brands.

The keywords/key-phrases were then run on a proprietary search engine to sample conversations from various social media venues.

All sampled conversations were manually assigned pre-defined associations.

Each mention was assigned a sentiment ranging from highly negative to highly positive.

A cumulative score was arrived at, based on mention volume and sentiment for each brand.

Online Research

AVAYA | Audit

Case: Avaya Global Connect, India

Objective: To understand the sentiment around Avaya products and the brand, as reflected in online conversations

What we did?

Recorded conversations on technical and telecom forums, social networking sites, multi-media sharing sites, message boards and blogs

As the campaign progressed, we also recorded conversations around Avaya (Global) that had an impact on an Indian target consumer, in addition to conversations around Avaya’s competitors

Identified Conversation Influencers on the basis of their venue of influence, the topics they were discussing and the tonality of their conversations along with other details.

We also made recommendations and suggestions to help Avaya respond to these conversations - for example, by responding to product (technical) queries, sharing new product information with online content creators, etc

Online Research

Online Customer Service

ICICI | Live Monitoring

Case: ICICI Group, Max New York Life Insurance and SBI cardsObjective: To monitor daily conversations around the brands and to evolve an appropriate engagement strategy/response mechanism

What we did?

Daily conversations across multiple venues - blogs, forums, complaint boards, microblogs, social networks - are monitored and analyzed for tonality

Crucial conversations around the brands are earmarked and passed on to the concerned customer service departments at for appropriate actions

Any trends in conversation, especially any movements in volume of conversation, are reported, as also conversations around competitors

Suggestions to address online consumer grievances

Online Reputation Management

Events

Skullcandy @ IIT Fest DelhiXbox - Halo Reach launch @ Man Utd Club Mumbai

Nokia– C 6 unboxing @ Select City Walk New Delhi OVS India Store Launch @ Banglore

Consultancy, Training and Workshops

Original Content Production & Distribution

Original Content Production & Distribution

Creatively deliver your desired message in the form of YouTube video series, comic-illustration and podcast to generate larger impact!

Our Focus in the near future

A little about us..

• Launched operations in Mumbai, 2008

• Operational expertise in over 20 countries with proficiency in more than 8 international languages

• A team with diverse background spread across Mumbai, Delhi, Bangalore, Singapore, New York, Brussels, Caracas, London and Amsterdam

• A holistic communication consultancy with a focus on integrating PR, Brand, Research and communication verticals.

• Functional expertise across diverse industries including gaming, telecom, financial services and consumer electronics.

Some of Our Clients

New Delhi • Mumbai • Singapore • Belgium • New York

www.drizzlin.com

A Branding 2.0 Consultancy

Thank You