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DRIVE I
VALUE CREATION:
Moderators: Ieva Rozentāle, Dirk Deichmann
Participants: Pieter Aarts, Christine De Lille,
Vera de Jong , Marta Marszal
CROSSOVERS
INTRODUCTION & WELCOMERESEARCH PRESENTATIONDISCUSSION
Ieva Rozentāle
NEXT STOP
IEVA ROZENTĀLE
iev_a
THE POSSIBLE SCENARIOS IN OPEN INNOVATION // CROSS -
DISCIPLINARY PROJECTS
HOW DO YOU MAKE SURE THAT THE IDEAS YOU’VE CREATED
ARE ACCEPTED IN THE PARTNER ORGANIZATION?
• designers
• creatives
• any other setting where you’re collaborating outside your crowd
PIETER AARTS
PieterAarts1966
CHRISTINE DE LILLE
cshdelille
Collaborative visioning | system mapping |process design| process facilitation | impact
research |talk&teach
“Unlike other people, designers have a strong familiarity with the unknown.
This great characteristic makes that designers bring in an important basis of trust in
collaborative innovation processes”.
VERA DE JONG
Founder URBAN CONNECTORS
We inspire and facilitate collaborative innovation processes
UrbanConnectors
MARTA MARSZAL
rmbrtoplay
MARTA MARSZAL
rmbrtoplay
DIRK DEICHMANN
dirkdeichmann
INTRODUCTION & WELCOMERESEARCH PRESENTATIONDISCUSSION
Dirk Deichmann
NEXT STOP
SUCCESSFULLY
IMPLEMENTING YOUR
CROSSOVER PROJECTSDIRK DEICHMANN
IEVA ROZENTĀLE
SUCCESSFULLY IMPLEMENTING
YOUR CROSSOVER PROJECTSDIRK DEICHMANN
IEVA ROZENTĀLE
CROSSOVER PROJECTS
• Why?
– Fresh perspective
– Cost savings
• Why not?
– Low chance of success
– IP struggles
– NIH syndrome
RESEARCH APPROACH
• Question
– Design agencies as prime example of “contracted innovators”
– How do these agencies make sure that their ideas get implemented?
• Method
– Seven cases where designers engaged in innovative crossover projects
– Enriched by interview data from another sample of 16 design agencies
STRATEGIC ACTIONS
Equal ownership Staggered
milestonesOpen business
case
Multi-layered
network
Early
prototyping
MULTI-LAYERED NETWORK
• Principle
– Involve a diverse range of stakeholders
• Advantages for idea implementation
– Prevents silo thinking
– Decreases dependency
EQUAL OWNERSHIP
• Principle
– Stakeholders involved need to feel equal ownership of and
responsibility
• Advantages for idea implementation
– Stresses mutual responsibility to implement the idea
– Decreases dependency
STAGGER MILESTONES
• Principle
– Gradually build-up project assignment
• Advantages for idea implementation
– More trust
– Allows people to shape ideas
OPEN BUSINESS CASE
• Principle
– Tailor the idea to the needs of various stakeholders
• Advantages for idea implementation
– Makes the idea interesting to various stakeholders
– Decrease the dependency
EARLY PROTOTYPING
• Principle
– Present a “minimum viable product” as soon as possible
• Advantages for idea implementation
– More trust
– Makes the idea interesting to various stakeholders
CONCLUSION
• Idea implementation flexibility leads to
– More support/ buy-in for new ideas among employees across all levels
– More holistically developed ideas
˃ Higher likelihood that idea will be successfully implemented
THANK YOU FOR YOUR
ATTENTION!
DIRK DEICHMANN
IEVA ROZENTĀLE
THANK YOU FOR YOUR
ATTENTION!
DIRK DEICHMANN
IEVA ROZENTĀLE
INTRODUCTION & WELCOMERESEARCH PRESENTATIONDISCUSSION
Pieter Aarts, Christine De Lille,
Vera de Jong , Marta Marszal
NEXT STOP
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KEY INSIGHTS
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