Dr. M.V.Durga Prasad Professor IRMA, Anand. Supply chain of vegetables was studied at large farmer markets like Madanapalle for tomatoes under IDRC-TTI.

Agricultural market governance on vegetable

supply chain actors Dr. M.V.Durga Prasad

ProfessorIRMA, Anand

Supply chain of vegetables was studied at large farmer markets like Madanapalle for tomatoes under IDRC-TTI grant. Similar markets are available at Guntur for Chilli and Tadepallegudem for onions etc

Tomatoes are produced in more than 125 villages nearby Madanapalle.

Around 1000 farmers were interviewed with structured questionnaire in 34 sampled villages.

Interviews were conducted for commissioning agents and also for buyers with unstructured questionnaire.

To get market information

Manual Auctioning

In effective involvement of farmers in price determination

Existing Supply chain of vegetables at large markets

No license /no criteria in licensing for nursery owners

Agent’s role in pricing is high

To get market information

Manual Auctioning

Existing regulations do not permit involvement of Government in Price Monitoring Except when Consumers questions about high prices

Governance in Existing Supply chain of vegetables at large farmer markets

Monitoring about quality of seeds/banned seeds is minimum

Agent’s role in pricing is high

Government control in Agent’s activities is minimum

Proposed Supply chain of vegetables at large markets

To get market Information

Information to the market

Involvement of farmers in price determination

Automated tendering

Licensing for nursery owners through farmers feedback

No / Judicious role of agent in pricing

Proposed Supply chain of vegetables at large markets

To get market Information

Information to the market

It is possible for government to monitor prices in this proposed system as transactions are transparent.

Automated tendering

In Proposed system Government can seek feedback from outside buyers & Consumers so that quality of seeds can be monitored

No/Judicious role of agent in pricing

Regulations

Licensing of Nursery owners can be given strictly under farmers’ feedback

Information about variety of seeds at seed distributors in order to act at Market by AMC officials/agents

Quality of seeds to be checked

Price monitoring can be easily be done through automated system where farmers involvement and buyers involvement in price determination is possible.

Contd.

Agent’s role in pricing should be at minimum level but their inputs will generate scores of farmers and buyers.

This will help government to know about the performances of farmers and buyers in terms of input prices on par with market prices defined by agent.

Best farmer and best buyer can be selected by the government at the end of each period.

There should be some criteria for eligibility in terms of volume of sales during the period.

Mostly in many markets though officially commission is fixed but they manipulate it and mostly farmers were affected. However this can be eliminated if an automated model is implemented.

The following figures shows about the design of automated web based model

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Designed byProf. M.V.Durga Prasad

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Designed byProf. M.V.Durga Prasad

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