Digital Quotient Mobile-first Digital Marketing Solutions
DQ website creds 22nd Nov 2013
Jul 03, 2015
HTMSL, DIgital Quotient website creds
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Digital Quotient
Mobile-first Digital Marketing Solutions
// The Indian Digital Landscape
Mobile Explosion Internet on Mobile already higher than on Desktop. Further increase expected as Smartphone penetration increases, 4G revolution comes about.
Social Media Explosion Facebook to grow to 90 m users by end 2013.Linkedin, Twitter also showing high growth rates.
Go Mobile, Get Social…
Online Video MegatrendVideos – key category for high speed networks and mass audience accessibility. Youtube, now second highest ‘social’ channel expected to end 2013 at 45 m users
// DQ Strategy : Go Mobile, Get Social…
A Rich Range of Mobile Solutions across various platforms
MOBILE – FIRSTThinking & Execution
Powered by recently acquired premier social media agency, Webitude
SOCIAL MEDIA
Focus
Video & multimedia content dissemination and monetization
VIDEO
Capabilities
From Conceptualization to Execution to Analytics
// DQ’s Strategic Pillars
Devising unique, relevant creative solutions based on true insight and consumer connect.
CREATIVITY
Use of cloud-computing, agile technology and frameworks ensuring scalability and performance
TECHNOLOGY
Constant optimization and reporting for on-the-fly decision making and evaluation through our own tools and partner platforms.
ANALYTICS
Beauty and Personal Care
Retail and Home improvementTravel and Hospitality
Technology
Education and
Online Services
Special Events
Food
Mobile and
Telecom
Consumer
Durables
Auto
FMCG
// Our Clients
Rural Services
// DQ Awards
Mobbys 2013 - awarded to companies for excellence in Mobile Entertainment and Technology and DQ won MOBBY's 2013 for
Best Multi- Channel Integrated Marketing Campaign
• HT No TV Day Campaign 2013• Integrated campaign across Print, Outdoor,
Mobile, Facebook and Twitter to drive mass outreach and user engagement
Best Mobile Expanded Service or application • Digital Quotient IVR Solutions for
Monsanto• Effective use of Mobile technology to reach
out to consumers in Media dark areas
// DQ Solutions
Rich User Experience to drive brand memories
Interactive products that work on both Mobile & Desktops
Driving trial and repeats
Full agency services, apps, analytics
Massive Outreach, customer service
Targeted reach -Social Media, Online, Mobile
8
//Responsive Web Design: For Fever 104
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//Responsive Web Design: For Delhi Elections
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//Responsive Web Design: For Digital Quotient
// Microsite : HCL campaign in 2012
// Microsite : HCL 2nd campaign in 2012
// Microsite : Samsung Onam Special Campaign
// Microsite : Samsung campaign in 2011
// Web Design : DLF
// Web Design : NEC
,// Web Design : Jaypee Hospital
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