Designbrand brand creds

12 Diamond RoadWatford, Herts WD24 5EW

[email protected] 348846

Branding Portfolio03.03.14

I don’t approach every brief simply wanting to create something different. Where’s the fun in that? No, I’m all about working closely with clients from the off; immersing myself in the project, getting under its skin, becoming friends with it. And then start doing the creative bit!

Specialities: Branding and Identities, Corporate Design for printAn effective communicator with the ability to foster and maintain collaborative internal/external design projects.

I have 17 years experience in the graphic design industry and have been freelancing under my company name for 8 years. I see myself as a brand identity specialist but mostly an all-rounder that includes web design and artworking skills also.

I have freelanced mainly for small design agencies who need to have a designer who is multi-functional. I’m creative, I’m a good listener and I organise myself to be highly competent and who works with a lot of common sense. I am trusted and I’m always asked to check other peoples design work as I’m told I have a reputation of the classic “attention to detail”.

Neil Townsend Creative Director

Beltico Group>> Identity and The Cliffs Brochure

The Beltico Group develop and manage resorts and properties as long-term investments.

Their vision was The Cliffs in Portugal, it was with the view that it had to be unique, because it is set within one of the most beautiful pieces of land along the Silver Coast.

Designbrand Creative were asked to design this coffee table book, that showed the resort in a natural and luxurious style for the audience of investors at this early planning stage.

aSterpLanM0 1 cYntHia dYe mcgareY deSigned gOLf cOUrSe

02 atLantic Ocean viewS and cLiffS

03 prOtected natUre preServe

04 gOLden SandS beacH

05 beacH café / waterSpOrtS cLUb

06 viLLaS

07 viLLaS and apartmentS

08 management centre

09 viLLaS

1 0 tHe paviLiOn gOLf, bar, reStaUrant, LOUnge, café, LibrarY,

tHe Spa weLLbeing and fitneSS centre

1 1 fOUnding member HOmeS

1 2 HOteL

atLantic Ocean

óbidOSLagOOn

01

11

09

08

07

06

10

0302

04

05

12

As with everything else at The Cliffs, the golf experience

is also pretty special – and designed to be a little different.

It’s about being able to hone your skills, perfect your

technique, learn about the latest in golf technology and then

be able to take all that and play on one of the most beautiful

courses in southern Europe.

The golf course architects are Dye Designs, whose doyen is Pete Dye – considered by many to be the most influential golf course architect of the last five decades. In keeping with today’s preferred taste of natural courses, as opposed to the ‘manicured’ variety, Dye Designs have created a challenging, cliff top 18-hole course. In true links style, it meanders through beautiful coniferous woods and natural grassland, occasionally opening up to simply spectacular views of the Atlantic.

Currently under construction, the world-class course will be operated according to a stringent sustainability programme, which will also dramatically reduce any environmental impact. Naturally, the course has been designed to enhance the topographical beauty of the land. A golfer’s utopia awaits you.

The difference in the golf experience at The Cliffs also extends to après-golf in the form of The Pavilion – a 21st Century take on the clubhouse. It’s a great place to socialise and relax, and there’s absolutely no pressure whatsoever – leaving you to focus on your game, and your company, in your own time.

It was always our aim to make it less about the club and more about the game.

PLaY itYOUr waY

W e anticipate tHat tHe cOUrSe at tHe cLiffS wiLL immediateLY be recOgniSed aS a candidate fOr tOp LeveL rankingS.

“

”Cynthia Dye McGarey, Dye Designs

tHe wOrLd-cLaSS cOUrSe wiLL be Operated accOrding tO a Stringent SUStainabiLitY prOgramme

Bacardi Limited >> Bacardi I.T. New Brand Identity

Bacardi Limited, third largest spirits company in the world.

Bacardi and their internal team from I.T. required a global identity that was to be seen as not just someone you call because “the email is down” but to educate the staff worldwide that they are innovative people who can help your department processes through technology.

Bacardi Limited >> Bacardi Cocktail World Cup Logo and Pop up banners

Bacardi Limited, third largest spirits company in the world.

Bacardi and their internal teams invented a cocktail making world cup for their staff to compete against each other globally. Designbrand Creative created the identity and marketing collateral for their global offices.

International Cricket Council>> Sponsor Experience Proposal

The International Cricket Council is the international governing body of cricket.

Pitching for new and additional sponsors – need to engage, excite and represent premiumvalue and scale of the ICC brand and the international cricket ‘products’.

Designbrand came up with a small scale campaign called “It’s a numbers game” targeting the big hitters in the commercial brand world to gain more sponsors for Cricket as its an ever expanding global market.

© copyright Maverick 2009 all rights reserved. No part of this design may be copied or re-produced without the prior consent of Maverick.

AND IT’S RISING ALL THE TIME

VIEWERS WORLDWIDE

First Contact Film Deliverable

Silver Aluminium Tin 2 VIP Tickets and Booklet USB Flash Drivewith Promotional Film



Just one more global partnership available.

Accompanying Booklet


Microsite

Copyright @ 2009 ICC Development (International) Ltd

FILM PROMO GAME ICC EVENTS PARTNERS

2.5 billion viewers spanning continents and cultures. The national game of a country with one fifth of the world’s population 2 ICC World Cupsand 5 other major global events

plus 5 other major global cricket events

TOTAL VIEWERS

FOR

MORESTATS

Deutsche Post >> Brochure

Deutsche Post DHL

DPDHL is committed to becoming the Employer of Choice, characterized by a highly engaged workforce. One of the key drivers of employee engagement is a competitive Rewards package.

This brochure was to highlight the new reward package.

Triforce Recruit>> Brochure

Triforce are the first recruitment consultant in this sector to adopt the Social Enterprise way of working.

The Triforce team is comprised of both civilian and ex-forces specialists in sales, HR, recruitment, management, and operations.

They wanted a small brochure that stood out amongst other competitors, whilst offering a simple design with the use of strong iconography.

JHR Recruitment>> Brochure

An independent recruitment agency specialising in both temporary and permanent recruitment.

Designbrand Creative was asked to create a recruitment brand for JHR.

A simple marque was created and thus a graphic device was used throughout to highlight quotes or statements. Other collateral was created using this as a guide to bring their brand to life.

An independent recruitment agencyspecialising in both temporary andpermanent recruitment, JHR focusesexclusively on the Yorkshire area;working closely with a diverse selectionof companies, ranging from localbusinesses to multi-national concerns.

Starting out with just a single consultant,the company was established by ManagingDirector Jo Holdsworth in January 2005,since which time we have enjoyed steadyand sustainable growth, with excellent staff

retention. At JHR we strongly believein taking time to recruit the best people;we absolutely will not compromiseon the quality of staff we employ.

In the time since JHR has been established,we have become a leading name withinthe Yorkshire market, obtaining placeson sizeable PSLs.

Based centrally in the city of Leeds,the JHR office enjoys a prime location.

JHR: A REPUTATION BUILT ON TRUST THE HOW, WHAT AND WHY OF JHR

Our business ethos has always been to focus solely on Yorkshire,specialising in proven areas of expertise, including:

• Secretarial / Personal Assistants• Junior and Senior Administration• Reception / Switchboard• Human Resources• Collections / Debt Recovery Advisers• Sales and Customer Service• Contact Centres

By continually focusing on our nicheareas, and staying committed to growingorganically, we have established ourselvesin a strong position to become one of themost successful commercial recruitmentagencies in the Yorkshire area.

OUR PROMISE TOCLIENTS IS THAT WE ONLY

ACCEPT VACANCIES WE ARE100% CONFIDENT THAT WECAN FILL WITH A QUALITYCANDIDATE, IN A SHORTPERIOD OF TIME AND ATA COMPETITIVE COST.

FOCUSED ADVERTISING,FOCUSED CANDIDATES

As a niche agency we canmaximise the benefits of focusingour large advertising budgetsolely in the Yorkshire area.This means that although largernational recruitment agenciesmight have a larger overallUK spend, because JHRconcentrates its spend in justone area, we are ensuredan unrivalled local presenceand local candidate base.

JHR boasts a strong pool ofcandidates available at anyone time, and for high volumerecruitment we are more thanable to undertake more specifictailored ad campaigns. We canalso provide headhuntingcampaigns, and have unwaveringbelief in the importance ofreferral schemes.

As a highly specialised localagency, it is company policy tomeet all our potential candidatesface to face. We conductcompetency based interviewsand use online testing software,which enables us to assess thecandidate's skill set thoroughly.

The standard testing packageswe carry out are Copy Typing,Data Entry, Spelling andGrammar, and Numeric Entry.We also test on MS Officepackages, including Word, Excel,PowerPoint, Outlook and Access.We are, therefore, able to testcandidates from basic right upto advanced level - tailoring theirskills to your specification.

TO GUARANTEETHAT WE HAVE THE BESTPOOL OF CANDIDATES

AVAILABLE WE ADVERTISEON NATIONAL SITES ASWELL AS LOCAL SITES.

SELECTING ONLY THE BESTFOR YOUR BUSINESS

Finding your future

Caudwell Communications >> Homecall Identity and advertising

HOMECALL

HOMECALL(CAUDWELL GROUP)

THE BRIEF

The initial brief was to create a

new brand and strategy for the

Homecall telephone product

range. Following this, our brief

was to launch the Homecall

brand to market.

OUR RESPONSE

We subsequently launched

Homecall into the consumer

marketplace by means of an

integrated campaign

incorporating press, outdoor

media, direct mail and a

targeted door drop. Our

campaign featuring children was

aimed to specifically create an

emotional connection with the

relevant demographic.

THE RESULTS

Homecall achieved a sign-up in

It'sJustLunch Presentation:Layout 1 29/2/12 12:20 Page 42

HOMECALL

HOMECALL(CAUDWELL GROUP)

THE BRIEF

The initial brief was to create a

new brand and strategy for the

Homecall telephone product

range. Following this, our brief

was to launch the Homecall

brand to market.

OUR RESPONSE

We subsequently launched

Homecall into the consumer

marketplace by means of an

integrated campaign

incorporating press, outdoor

media, direct mail and a

targeted door drop. Our

campaign featuring children was

aimed to specifically create an

emotional connection with the

relevant demographic.

THE RESULTS

Homecall achieved a sign-up in

It'sJustLunch Presentation:Layout 1 29/2/12 12:20 Page 42

Homecall, Phone 4U’s home phone network.

Created a brand campaign that included a new identity, London underground advertising, taxis and website along with the shop collateral within Phones 4U.

Presteigne Festival >> New Identity and branding collateral

Presteigne Festival held every year in Wales.

The Presteigne Festival approached Designbrand Creative wanting a complete rebrand. Their previous style was perceived as though it was directed towards the older generation because of the classical music content. Now they wanted to target a more youthful audience whilst not forgetting about their current fan base.

Opterna >> Brochure design

Opterna are an opto-electronic global product company.

They required a new company brochure for the UK office to branch out to potential customers, but with a more friendly and personal feel, rather than the cold and sterile feel of most technology based brochures.

Connecting across the world with specialised Optical design.

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.

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We are proud to deliver the best Optics based solutions from around the world.

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Dr Guy RabbatPresident

01 | Introduction

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Connecting across the world with specialised Optical design.

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About Us | 02

Effective solutions to an ever-changing world.

03 | Effective Solutions Effective Solutions | 04

Opternas products are developed for our customers who require reliability in their business set up.

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Black & Decker >> Poster design

Over the last few years, Black & Decker has developed a number of power tools that are grouped together into range called Auto-Select.

Black & Decker are launching a new product within their Power Tools range called the Scorpion Hand Saw and this poster was the start of the campaign.

AS VERSATILE ASYOUR IMAGINATIONIntroducing the NEW Scorpion® powered hand saw with Autoselect® technology. Now you can saw, jigsaw and prune in various kinds of materials – including wood, metal and plastic – with one tool.

www. blackanddecker.eu/scorpionMake life easier

SAW JIGSAW PRUNE

FCI >> Furniture Coffee table book

FCI are primarily a contemporary furniture store, but also offer interior and architecture design services.

We all like our ‘space’ from time to time, be it personal or living, this brochure can inspire what everyone wants in their home or office.

By having ‘presented by fci’ on the cover this brings brand recognition direct to the consumer, but shown in a subtle way for the stylised nature of the coffee table.

The large imagery brings a sophistication to the book whilst still showing the necessary information to support the product.

D 5-2 DiNiNg

it’s a good thing that the seat bowl of this chair range almost feels like an embrace. and it looks good, too. you can also choose your own personal model from a wide range of combinations of wood and lacquer surfaces.

hülsta is a special brand in regards to the materials used to produce their furniture.

They have a massive selection of veneers and lacquers for their wardrobe, bed and living/dining table collections.

The gliding arched supports give the seat surface and the legs a symmetrical and graceful look in the room. but the interplay between closed forms and the light support legs are also the key hallmarks of the D 5.

Total sizes are77 x 56 x 59 cm. Seat sizes are 48 x 47 x 46.5 cm.

lilac SiDebOarDby hülSTa

elegance meets brilliance. you can create an incomparable ambience by combining selected units. lively, high-gloss lacquer surfaces and the fine walnut wood - lilac has the potential to become a design classic. The clear, straightforward design of lilac speaks for itself in your living room, too.

The 4 raster high sideboard with sliding doors, available in 202.5 and 247.5 cm width, is a breathtaking design, especially in the exciting trend colour high-gloss brown-black lacquer with walnut drawers.

The 4 raster single unit is also available in 110 cm width with 4 drawers and in 220 cm width with 8 drawers. all of the units are 45.8 cm deep. The height can vary between 82.6 cm and 90.2 cm, depending on the plinth: Optionally available are a 5.0 cm recessed plinth and a 12.6 cm high plinth with high-gloss chrome arched supports.

Cushman & Wakefield >> Agent Brochure

Commercial real estate brokers and consultants.

A leaflet directed towards Estate Agents to highlight new developments from Cushman and Wakefield.

Cushman & Wakefield >> Agent Brochure


A leaflet directed towards Estate Agents to highlight new developments from Cushman and Wakefield.

Cushman & Wakefield >> Exhibition stand


A stand directed towards Estate Agents to highlight new developments from Cushman and Wakefield.

Basil Beattie

Promise, Promises12.10.2013–08.01.2014

Rock-a-Nore RoadHastingsEast SussexTN34 3DWTel: + 44 (0)1424 728377Email: [email protected]

Basil Beattie / 1

Welcome

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Basil Beattie

Basil Beattie>> Art Catalogue

Basil Beattie is one of Britain’s most respected abstract painters. Though not as well known to the general public as some, he has a very strong following amongst fellow artists, thanks in part to his teaching career.

Basil required a brochure design based on his works being shown at the Jerwood Gallery in Hastings.

Basil Beattie

BIOGRAPHYThroughout his career his work has always been distinguished by his sensuous and physical use of paint – characteristics which he shares with the Abstraction as practised by other English painters such as John Hoyland, Albert Irvin, and Gillian Ayres – all of whom have developed from that period of American Abstract Expressionist influence.

14 / Basil Beattie Basil Beattie / 15

Titled:6 other drawings1998 © the artist

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MWB >> mwbar Event

MWB, provide flexible serviced offices and meeting and training venues.

MWB wanted a launch party for one of their new offices.

An exclusive members-only cocktail bar was created to attract members, an email teaser was followed by an invitation that included a logo that was based on the mwb design and extended to say mwbar.

Designbrand Creative worked closely with Maverick Events to design all the necessary materials from emails, posters, invites and menus.

MWB >> mwbistro Event

MWB, provide flexible serviced offices and meeting and training venues.

Following form the previous successful launch MWB wanted another launch party for one of their new offices. For night only, a pop up restaurant was created to attract members, again an email teaser was followed by an invitation and menu design that included a logo that was based on the mwb design and extended to say mwbistro.

Designbrand Creative again worked closely with Maverick Events to make this a success and it exceeded all expectations.

Solviq >> Custom Booster Website

Custom Booster provides a professional web presence that’s more than just a website.

Custom Booster asked Designbrand Creative to design a new identity to promote them as a new product under their umbrella company Solviq Ltd. Along with creating a clean iconic style, Custom Booster required brand development and a website that stood out amongst it competitors.

Buyaseat.co.uk >> Logo and landing page

buyaseat.co.uk, an investment opportunity

We created a logo that could easily be changed for further additions to the investment portfolio (buy a********.co.uk.

The blue tag much like a retail shopping tag, works in tandem with the string that surrounds the rest of the name.

Bacardi Limited >> Bacardi Cocktail World Cup Intranet Page

Bacardi Limited >> Bacardi Leadership Intranet Page

DHL >> Sales Champions Club Intranet Page

SCC | Online

HOME PAGE ANIMATION: The movement stops and the mentors appear around the infograph sharing links to their sales tips.

CHOOSING SALES TIPS: The user can select a region and tip category from the dropdown menus to see the relevant content

TOP 10 GSS PERFORMERSThe top 10 list of the users region is shown on every SCC page. While pointing a name on the list with the cursor, the name and the picture zoom in. Clicking a name on the list will take the user to that person’s profile page. It is possible to browse top 10 list by month and region.

SCC | Online

SALES TIP: On this page the user can read the selected sales tip. It would be also possible to add video to this page.

DHL >> Sponsorship Website

Beltico Group >> The Cliffs Identity and Website

A selection of logos created in the past 18 months

Deu

tsch

e Po

st D

HL

- The

Mai

l & L

ogis

tics

Gro

up

A NEW GLOBAL HR PHILOSOPHY THAT’S REWARDING FOR ALL.Our communication that is tailored for you brings a clear understanding to all.

www.dpdhl-hr.com

COMPENSATION & BENEFITSCOMPENSATION & BENEFITS

COMPENSATION & BENEFITS COMPENSATION & BENEFITS

logo 1Knowledge in mentoring


COACHING ATCOACHING AT

COACHING AT COACHING AT COACHING AT

COACHING AT

COACHING AT COACHING ATCOACHING AT

COACHING AT

COACHING AT

COACHING ATC O A C H I N G C O A C H I N G

C O A C H I N G

C O A C H I N G

C O A C H I N G

C O A C H I N G

COACHINGAT

COACHINGAT

C O A C H I N G

A selection of logos created in the past 18 months


Minimum size - (typesize = 6pt at 45mm)

Field Fisher revised logo_8

Rationale

This icon shows to “F’s” facing each other or reflecting each other to create a new shape. Turning the square around onto its axis, makes it look more dynamic and has a strong presence.

FIELD FISHER FIELD FISHER

FIELD FISHER FIELD FISHER

internationalhydropowerassociation



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