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Business Communication

Lecture 2By Muazzam Mehmood

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Verbal and non-verbal

communication

Week 1 Section 2


Introduction When we communicate with others, we use

language but we also communicate non-verbally through our posture, gestures, and facial expressions.

Our non-verbal communication may not always send the same message as our verbal communication.

Good communicators check for agreement between verbal and non-verbal communication.


Verbal communication (communication using words or

language)

Meaning is in people, not in words

Meaning does not come from single words but from the way they are used

The meaning of words change according to: Context Participants Age of the speaker Fashion

Our experiences influence how we use words


Verbal communication (communication

using words or language) (cont.)

We alter our language, and our interpretation of language, according to differing roles and relationships.

Men and women use language differently. Our culture influences who we are and how we

use language. Language changes constantly. Language is very reliant on tone. Language alone is rarely enough to express

feelings.


Language and communication

Getting a job, keeping a job and being promoted all depend on good communication skills.

Correct English usage and clear organisation of material is expected in business.

Communication is also about innovation.

When choosing language, you need to consider: Audience Purpose Tone Context.


Non-verbal communication Non-verbal communication includes:

body language touch vocal qualities distance and territory time use of environment possessions and status symbols appearance.


Body language

Facial expressions Mouth Eyes Gestures Arm movements Larger body movements Touch Vocal qualities Posture Orientation


Distance and territory


Intimate distance (0 to 45 cm). This is reserved for intimate relationships.

Personal distance (75 cm to 1.2 m). This is sometimes called ‘personal space’.

Social distance (1.2 m to 2.1 m). This is the space most often used in business .

Public distance (3.6 m to 4.5 m). This is the amount of space we feel comfortable maintaining with strangers.

Distance and territory


Interpreting non-verbal communication

Non-verbal communication operates in clusters.

Sometimes we send ‘mixed messages’, i.e. the words we say and our non-verbal communication may be different.

People tend to believe non-verbal communication rather than words if there is a difference between them.

Differences in non-verbal communication are often connected to gender and culture as well.


How and why non-verbal communication varies

We change our non-verbal communication according to:

Social and physical context – formal or informal, work or play, public or private.

Psychological situation – relaxed or tense, serious or humorous.

Relationships – friends or strangers, same or different ages, close or distant.


Understanding and interpreting

non-verbal communication Non-verbal communication can provide us

with at least three different types of information:

factual

emotional

personal


Physical appearance

Other people judge us by what we wear and how we wear it.

Our standard of dress and personal grooming can reveal how important a situation is to us.

People may form stereotyped views of us, based on our clothes.

Elegant and expensive clothing can also cause us to be prejudged and may act as a barrier.

Our clothes need to suit our personality, the context and the situation.


Understanding others Understanding others’ non-verbal communication

helps you communicate better because:

you recognise when it is not a good time to bring a subject up

you can choose the best way to communicate with them, e.g. writing or face-to-face

you accept comments that are made under emotional or stressful conditions and make allowances for people

you know when it is others’ turn to talk or participate

you understand the limit or extent of relationships you get a more complete message.


Non-verbal communication’s positive

effects

You can increase the positive effects of your non-verbal communication by increasing the number of times you:

smile nod your head when listening gesture in support sit in an appropriate posture, e.g. head up, body

forward listen closely act in an understanding and empathetic manner.


Summary Learning to read others’ non-verbal communication

and to interpret it accurately is important. Differences in non-verbal communication occur

because of differences in gender, culture, personality and communication style.

When there are significant differences in verbal and non-verbal communication, people tend to believe non-verbal communication.

Reading non-verbal communication and modifying your own non-verbal communication helps avoid communication barriers and breakdowns as well as delivering a clear and consistent message to your audience.

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Technology

nonverbal communication

communication barriers

communication style

nonverbal communicationby

good communication skills

language meaning

interpretation of language

language changes