Do's and Don't Fliers
Mar 11, 2016
I put together this guide for facilities to use when producing marketing materials to develop consistency in branding, messaging and grammar.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
RemoveShould say“8-12” Remove
Please don’t use Verdana.Only use Cachet.
Do not hyphenate. Either extend your text box or please work on next line.
Do not “bold” any of the Cachet fonts.
Remove
Should say “7 pm”.
Should say “Wednesday.”
Should say “Monday/Wednesday”
Should say “years” Use single space, not double space.
Should say “August”
Watch for misspellings
Add space. Should be “8 am”and “6:30 am”
Do not capitalize words that aren’t a headline. No exclamation points either.
WHAT NOT TO DO
Doesn’t contain th’s (11th, 15th)
Looks very neatand easy to read
Everything is in Cachet
Not overbearing with information
No hyphenated No hyphenated words
Only one space between sentencesNice use
of bullet points
Correct display of time
Doesn’t say 1st-5th
WHAT TO DO
Related Documents
