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The Do’s & Don’t of Profitable Social Media Dana R Zezzo Jetline
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The Do's & Don't of Profitable Social Media

May 10, 2015

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Dana Zezzo, CAS

Dana Zezzo Chief Marketing Officer for Jetline explains the Do's & Don't of Profitable Social Media at the 2012 iPROMOTEu Boston Forum.
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Page 2: The Do's & Don't of Profitable Social Media

Social Media Explained

Page 3: The Do's & Don't of Profitable Social Media

Event Hashtag

Page 4: The Do's & Don't of Profitable Social Media

Do you know where your customers are today?

The Ultimate Rolodex?

Page 5: The Do's & Don't of Profitable Social Media

Social Media only brings the relationship to a DEEPER level.TIP – TAG!

Page 7: The Do's & Don't of Profitable Social Media

1) Complete Profile – helps connection conversion

2) Profile Picture – this is your Billboard

3) Manage your Real Estate 4) Match Voice5) Try plug in Apps IE Slideshare, Hobby Apps IE

MapMyRun

6) Try Messaging. Helps with large files

7) Birthdays or Special Events – sales 101

8) Use Tags and Links – Drive Traffic!

9) Content Balance IE Vertical Markets

10) Connections – ALWAYS use Personal Message

Social Media Top Ten Do’s

Page 9: The Do's & Don't of Profitable Social Media

SOURCE: http://mashable.com/2011/11/18/facebook-stats/

Page 10: The Do's & Don't of Profitable Social Media

SOURCE: http://mashable.com/2011/11/18/facebook-stats/

Page 11: The Do's & Don't of Profitable Social Media

SOURCE: http://mashable.com/2011/11/18/facebook-stats/

Page 12: The Do's & Don't of Profitable Social Media

SOURCE: http://mashable.com/2011/11/18/facebook-stats/

Page 13: The Do's & Don't of Profitable Social Media

SOURCE: http://mashable.com/2011/11/18/facebook-stats/

Page 14: The Do's & Don't of Profitable Social Media

THANK YOU!

Presenter:Dana R. Zezzo

Chief Marketing OfficerJetline

[email protected]