“Don’t worry. Every little thing gunna be all right. Don’t worry.” Bob Marley PCF4, Ocho Rios, Nov 1 2006, Copyright Workshop. Anne Forster.

“Don’t worry. Every little thing gunna be all right. Don’t worry.” Bob Marley

PCF4, Ocho Rios, Nov 1 2006, Copyright Workshop. Anne Forster

Why does CR matter in ODL?• Open as to who, where, how and what (ideas)• Core values: access, equity, equivalence,

excellence• ODL based on systems: division of labour,

individualisation, scaleability, distribution and cost effectiveness

• Personalising mass produced material • Value is perceived through the quality of the

total learning experience not the materials• Learning support matters more than content

but only if content is free.

Mod

el a

dapt

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om S

tand

ing

Ston

es 2

000Disintermediati

on

Graduation/ CRM

Community Building

Support/ AdminFinancial

ManagementIT Systems

Management Strategy

FacultyPlanning

Quality Systems

Organisational Infrastructure

RecruitmentInformation &

AdviceMarketing &

ResearchCustomer/

Sales

Assessment

InteractionActivities

Curriculum

Product Identification

Initiation

Design

Development

Production

Delivery

Course & Resources Development Process

Teaching & Learning Process

Business & Support Processes

Lifelong learning Process

Professional Development

Alumni

New Business Management

Who needs to know?

• Those who design, develop, produce learning products, materials

• Those who have responsibility, legally and morally and financially

• Learners and instructors• Authors, creators of original work

ICTs increase ease of use, reuse and misuse.

Management systems needed:

1. Source and evaluate2. Track, pay for and receive3. Maintain asset life cycle

Some Australian Initiatives

DEST DRM in the HE sector projectThe Learning Federation (DRM)COLIS (license templates)AEShareNet

Digibank

Cost efficiencies through sharing International reputation New markets for IPTransnational learning environmentsIndigenous issues: Adaptation and community moral rights

Quality Competition

Digibank, Southbank Institute

•Metadata schema extensible to •Rights management metadata•Requires resource to be defined•Implements The Learning Edge (LCMS)

• Automates, uses systems to identify, manage and track• Gives the organisation control over IP and digital rights licenses and contracts

Who owns courses?And what is content anyway?

A case in point…

Embedding study skills in course design

“Get up. Stand up. Stand up for your rights. Don’t give up the fight”. Bob Marley

Thank you, [email protected]