Donky - The Only Two-Way App Engagement Network

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THE ONLY TWO-WAY

APP ENGAGEMENT

NETWORKPresented By: Donky

Date: 15th April 2014

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Challenges for Apps in 2014

What is Donky?

Features

Competitor Analysis

Tools

Pricing

Agenda

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Challenges for Apps in 2014

User retention Low conversion rates in-app

Lack of connection to the brand No data connection

Lengthy integration Outbound only messaging

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app downloads expected by end of 2017

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of apps are downloaded and used just once

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have never been downloaded at all

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donkyis the only 2-way app engagement network;

allowing brands to increase in-app

engagement, retention and revenue through

targeted messaging and analytics

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Donky is the only two-way app engagement

network available today.

• Complete consumer comms visibility

• Analytics down to an individual user level

• Connection between CRM and Donky for

seamless omni-channel approach

Integration in less than a day with our plug and

play SDK.

• Push Notifications

• Rich Messaging

• Two-Way Chat

What is Donky?

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How does it work?

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featuresThe heart of Donky, and the contents of our SDK

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Two Way in App Chat

Messages are created and

received from Campaign Builder

And are delivered to an in-app

inbox

Where they can be read and

replied to

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Customer Support

App Chat Use Examples

Raising support tickets, customer service questions or ability to notify your consumers of any issues

Delivery Updates

Delivery notification and tracking of your delivery can be done through the app

Surveys

Ability to create 2way survey that can be responsive based on consumers answering, making the survey more interactive

Instead of Push

Replace Push Notifications with chat messages to allow for more content, inbox facility, storage and replies.

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Rich Messages

Create exciting HTML5

content in a WYSIWYG

editor

Build out responsive and

targeted campaigns

Deliver to users within an in-

app inbox, with the option to

allow replies

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Sales & Offers

Rich Message Use Cases

E.G. Save 20% by using code XX154 on all orders made today

Competitions

Send us a picture of your garden and the most deserving garden will win a makeover with our experts

Paid Advertising

Deliver targeted advertising direct to your users to increase awareness for additional brands. Additional revenue stream.

Events

Are you attending our VIP fashion show on Tuesday? Please respond with your menu choices if you can attend.

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Simple Push

• A text only message which arrives on the handset home screen

• 256 byte data packet

• Limited content size (dependent on operating system)

• Wakes up the handset and must be dismissed, meaning 100% read rate

• Used by the Donky network to notify the user of new content

• No tracking and limited MI available

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Two-Way P2P Chat

Contact List, for any of your friends

who may also have the app

All messages are stored in the

inbox, just like a standard

messaging inbox

Chat with a friend individually or

create a group message

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Reporting Abuse

Protection for you & the user

Allow users to send inbound messages to a specific app identity to report contacts they feel are causing offence.

Anti-Spam

Delivery notification and tracking of your delivery can be done through the app.

Search user message history to identify offending messages.

Data Monitoring

Duplicate message stream can be set up to feed into 3rd party systems.

Terms of Use

Include your intentions in your T&Cs to ensure protection against complaints.

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toolsMobile CRM and online SaaS tools for management of your Donky apps

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• Configure settings for Donky within your app

• Enable and disable Donky features

• Detailed analysis of all transactions taking place

in your app

• User activity statistics

• Access to Campaign Builder

• Download SDKs for all Donky features

• Contact 24 hour technical support instantly

online

Donky Control

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• Create and manage all your Donky campaigns

• Inbound message handling rules for 2-way

communications

• Connect app users with CRM via unique

identifier

• Import and export via automated FTP

• Targeting via user preference “tags”

• Create contact groups and segments for

targeted marketing

Campaign Builder

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WYSIWYG Editor

Build up images, text and links to create a fully scalable HTML page.

Set background images, colours and insert text.

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• Access to all SDKs and code library immediately

• Chameleon design – match Donky to your app

• Use prefabricated assets or build your own

• Outbound workflow triggers from your

database

• Inbound forwarding and receipts

• Full API documentation for BYO

• Analytics data feed from Donky Control can be

transmitted to 3rd party technologies

• Data feed from Social Chat can be sent to a 3rd

party system for analysis

Client SDKs & Integration

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donky Competitor AnalysisSIM

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No Existing Competitors

In This Space

No Existing Competitors

In This Space

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pricing1p per active device per month

1.5¢ per active device per month