Mobile Application Engagement, User Retention & Campaign Solutions Cigdem Bagbakan Cagan, Marketing Director Netmera for In-Store Campaigns & Engagement
Jul 17, 2015
Mobile Application Engagement, User Retention & Campaign Solutions
Cigdem Bagbakan Cagan, Marketing Director
Netmera for In-Store Campaigns & Engagement
What is Netmera?
<SDK>
Customer
behaviours
Notifications &
Pop-ups
Rest API
Control
Panel
Analytics
Segment, Target,
Message
Web site Call Center
Backend CRM
Other systems
Customer info &
behaviours Mobile info
Netmera Services
Segments &
Targeting
Engagement Analytics
Push
Notifications.
Does it work?
41% more app opens
on average with push notifications
92% more daily active users
on average with push notifications
4x better push response rate
when better targeted Compared to broadcasted push notifications
This data is obtained from 1852 mobile apps that use Netmera Graph belongs to a live media app
Netmera Engagement Cycle
Segment and target user
Create a message
Analyze
Repeat
1. Find the right person
Depend on users in-app behaviors such as:
•Open rates •Time spent in app
•Purchasing frequency
Use their own preferences: •Demographics •Interests •Mobile devices •CRM Tags
Location •Geo Location •Geo Fences •Micro Location
Autotrigger your messages based on: •In-app user actions
•Events happening in your system
2. Create a message Reach your users with:
Regular push campaigns • Add parameters •Custom sound •Badge increment •Vibration
Rich push campaigns •Insert images •Links •Maps •Video etc… •Store them in push inbox
Android Image Push •Appears with an image in the notification center. • Takes more attention
Interactive Push Notifications
Netmera In App Pop-ups
Pop-ups •Reach even opt-out users •Design pop-up size based on your needs •Insert rich media
3. Analyze
Campaign Analytics •Success rates •Push open rates •Click through rates •Device info
App Analytics •App open rates •Time in app •Install rates •Specific user actions
Netmera Mobile App Engagement & Beacon Solutions
Why Do Business With Us
Netmera is passionate about working with top brands to transform their mobile businesses
Our Passion
We make workshops to understand your targets and to make you reach them
Your target is our target
Netmera commits all its resources to mobile engagement.
Dedication
Our references More than 2000 apps work on Netmera. These are some of our customers.
Get in touch to learn more about Netmera Solutions
Get in Touch +44 (0) 207 193 8498
+90 212 287 01 66
İstanbul
London