Top Banner
Mobile Application Engagement, User Retention & Campaign Solutions Cigdem Bagbakan Cagan, Marketing Director Netmera for In-Store Campaigns & Engagement
13
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Netmera Mobile App Engagement and Push Notification Platform

Mobile Application Engagement, User Retention & Campaign Solutions

Cigdem Bagbakan Cagan, Marketing Director

Netmera for In-Store Campaigns & Engagement

Page 2: Netmera Mobile App Engagement and Push Notification Platform

What is Netmera?

<SDK>

Customer

behaviours

Notifications &

Pop-ups

Rest API

Control

Panel

Analytics

Segment, Target,

Message

Web site Call Center

Backend CRM

Other systems

Customer info &

behaviours Mobile info

Page 3: Netmera Mobile App Engagement and Push Notification Platform

Netmera Services

Segments &

Targeting

Engagement Analytics

Push

Notifications.

Page 4: Netmera Mobile App Engagement and Push Notification Platform

Does it work?

41% more app opens

on average with push notifications

92% more daily active users

on average with push notifications

4x better push response rate

when better targeted Compared to broadcasted push notifications

This data is obtained from 1852 mobile apps that use Netmera Graph belongs to a live media app

Page 5: Netmera Mobile App Engagement and Push Notification Platform

Netmera Engagement Cycle

Segment and target user

Create a message

Analyze

Repeat

Page 6: Netmera Mobile App Engagement and Push Notification Platform

1. Find the right person

Depend on users in-app behaviors such as:

•Open rates •Time spent in app

•Purchasing frequency

Use their own preferences: •Demographics •Interests •Mobile devices •CRM Tags

Location •Geo Location •Geo Fences •Micro Location

Autotrigger your messages based on: •In-app user actions

•Events happening in your system

Page 7: Netmera Mobile App Engagement and Push Notification Platform

2. Create a message Reach your users with:

Regular push campaigns • Add parameters •Custom sound •Badge increment •Vibration

Rich push campaigns •Insert images •Links •Maps •Video etc… •Store them in push inbox

Android Image Push •Appears with an image in the notification center. • Takes more attention

Page 8: Netmera Mobile App Engagement and Push Notification Platform

Interactive Push Notifications

Page 9: Netmera Mobile App Engagement and Push Notification Platform

Netmera In App Pop-ups

Pop-ups •Reach even opt-out users •Design pop-up size based on your needs •Insert rich media

Page 10: Netmera Mobile App Engagement and Push Notification Platform

3. Analyze

Campaign Analytics •Success rates •Push open rates •Click through rates •Device info

App Analytics •App open rates •Time in app •Install rates •Specific user actions

Page 11: Netmera Mobile App Engagement and Push Notification Platform

Netmera Mobile App Engagement & Beacon Solutions

Why Do Business With Us

Netmera is passionate about working with top brands to transform their mobile businesses

Our Passion

We make workshops to understand your targets and to make you reach them

Your target is our target

Netmera commits all its resources to mobile engagement.

Dedication

Page 12: Netmera Mobile App Engagement and Push Notification Platform

Our references More than 2000 apps work on Netmera. These are some of our customers.

Page 13: Netmera Mobile App Engagement and Push Notification Platform

Get in touch to learn more about Netmera Solutions

Get in Touch +44 (0) 207 193 8498

+90 212 287 01 66

[email protected]

İstanbul

London