by John Haydon DONATION PAGE for small nonprofits CHECKLIST
Donation Page Checklist for Small Nonprofits
Jul 09, 2015
A short presentation for my weekly mini-webinars (The Hump Day Coffee Break).
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by John Haydon
Donation Page Checklist for Small NonprofitsDonation page is easy to view and use on smart phonesA compelling storyA clear call-to-actionStory communicates urgencyImages show the impactOur donation page has no jargon or big wordsMakes use of arrows to direct attentionDonation page is optimized for searchDonation form includes only necessary fieldsDonation form offers suggested donation amountsDonation page has no distracting sidebarDonation page has no competing CTAsDonation button is a contrasting colorDonation page includes phone numberNew donors are redirected to a Thank You pageThank you page includes social sharing for Facebook, Twitter, etc.Thank you page is being tracked in Google AnalyticsNew donors receive an email autoresponder thanking them for their giftEmail autoresponder asks new donors to share campaign
by John Haydon
Donation Page Checklist for Small NonprofitsDonation page is easy to view and use on smart phonesA compelling storyA clear call-to-actionStory communicates urgencyImages show the impactOur donation page has no jargon or big wordsMakes use of arrows to direct attentionDonation page is optimized for searchDonation form includes only necessary fieldsDonation form offers suggested donation amountsDonation page has no distracting sidebarDonation page has no competing CTAsDonation button is a contrasting colorDonation page includes phone numberNew donors are redirected to a Thank You pageThank you page includes social sharing for Facebook, Twitter, etc.Thank you page is being tracked in Google AnalyticsNew donors receive an email autoresponder thanking them for their giftEmail autoresponder asks new donors to share campaign
by John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, Facebook Marketing All-In-One
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
About John
About John Haydon
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