DOWNTO WN OAKL AND ASSOCIATION BOARD OFDI RECTORS MEETING FRIDAV, AUGUST 19TH, 2011-1:00 P.M. OAKLAND MARRIOTT CITY CENTER - 1001 BROADWAY, ROOM 207 AGENDA: 1. Introductions - President JCWallace 2 . Approval of May 4 th , 2011 Minutes Ac tion Item 3. Public Comment and Announcements 4. Report from Captain Tull 5 . Designation of Or anization Committee as Nominations Committee a. Review of letter, nominations form, Board roster Action Item 6. Review of open seats 7. Budget status with City 7. St at us of Oakland S hin es a gr eem ent 8. Number of applications returned for Executive Director's position, 7 applications, 2 finalists 9. Status on Grant Task Force, Urban Ecology and Back of BART project 10. Ga ll en Ne il ly r ep or t 11. Next Board meeting - Annual Meeting: Oct. s", 2011, 1:00 - TBD BROWN ACT: Government Code 54950 (The Brown Act) requires t at a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts Agendas at 388 as " Street, Oakland CA 94612. Action may not be taken on items not posted on the agenda. Meeting facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify Steve Snider at 510 238-1122 at least 48 hours prior to the meeting. DOWNTOWN OAKLAND ASSOCIATION 38 8 19thstr eet· Oa kland, California 94 612 Phone 51 0. 23 8. 11 22 • Fax 5 10 .4 52 .45 29 . [email protected]. www.downtownoakland.org
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8/2/2019 DOA Board Meeting August 19, 2011 Agenda Packet
Aliza Gallo announced the Friends of theOakland Parksevent at the Rotunda tonight from5:30-8:30. She also announced the Inner CityAdvisors Breakfast on May 20th at which Pandoraas one of the fastest growing inner-citybusinesses. Oakland-based PSPrint, Numi andBlue Bottle Coffee were also included in thenational list.
Marco referred the board to JC's proxy on 14ofthe agenda packet.
Financial report Tori referred to the financial report on pages 12- Martin moved and
13 of the agenda packet. Tori highlighted the Don Rogers
prior year balance carry forward of $169,118.02, seconded the
the anticipated 94%assessment revenue of motion to approve
$878,186.00 and the total income of the financial report
$1,047,304.02. as presented. Julia
Tori explained that she had reorganized the 0 1 5 1 Sherwin abstained.
Expenses category to include a total 0 1 5 1 Projectssubtotal of $58,500.00 and a 0 1 5 1 Special Events
subtotal of $41,500.00. The total 0 1 5 1 budget is$100,000.00. Within the DISIProjects category, Toriexplained a variance related to the Old OaklandTree Lighting project and indicated that furtherdiscussion would occur later in the meeting.The Total ORG expenses of $222,864.04 and TotalSOBO expenses of $673,042.00were also noted.Marco noted that the contingency orunallocated amount had been moved into aSpecial Projects line item, leaving a Net Incomeof zero. He explained that when projects comeup now, such as the shuttle, funding will come
from the Special Projects line item.Marco explained that the second installmentfrom the city, in the amount of $356,607.00, hadbeen received on May a = . Marco requested thenon-compliance report from Aliza to determine ifthe latest installment includes public installments.We should have a better idea in a month or two ifwe are on track to meet our projected budgetfor the year.Julia Sherwin asked that staff send agendapackets out several days prior to the meetings so
that she has time to review.Updated Board Roster The updated DOA board roster was not included Tori to distribute
in the packet. Toriwill email it out to all board updates roster to
members followingthe meeting. the board.
Staff requests the allocation Andrew explained that staff is requesting an Laurie moved and
of an amount not to exceed additional $1600.00 from each organization for Neeta seconded
$1600.00 from contingency office related expenses in addition to the $500.00 the motion to
for office repairs/upgrades budgeted for the year. The funds will be used to authorize the
including alarm system expand alarm system coverage, repair a broken allocation of an
expansion, purchase of window and install a window display in the amount not to
new desk and computer, auxiliary office. Staff also wishes to purchase an exceed $1600.00
window repair and display additional desk and computer for the primary from Special
for auxiliary office. office. Projects.
There was discussion about how best to allocate
the funds. It was decided that we would run a
variance on the office furniture and equipment
line item and that an explanatory note would be
included to reflect the expense is offset by the
Special Projects line item.Grant Task Force The board was asked to consider a Anagha moved
"·New chair: Chris Curtis recommendation from the Joint Org. Committee and Michelle
to appoint Chris Curtis as Drew Lisac's seconded the
replacement for Chair of the Grant Task Force. motion to confirm
Chris Curtis as the
new chair of the
Grant Task Force.
The motion was
approved
unanimously.
-Back of Bart Program at Marco explained that part of our urban ecology No action taken.19th and Broadway, pilot orientation is to focus in on the beautification of
project the ledges on the back of BARTentrances.
Andrew explained that the ledges (benches)
attract loitering and other unsavory activities and
that a way to limit that would be to place planter
boxes atop the ledges. These would be installed
and maintained by the CBDs. Andrew indicated
that as these ledges are BARTproperty and that
he and Deborah Boyer are working with Laura
Giraud of BARTto get authorization to proceed
with the project. Andrew has received the first
round of designs and will send them to BART for
review. Once approval is granted, the planters
will be installed on the corner of 20th and
Broadway. The project will begin in LMUDA, as
they have the budget for it, and then the hope is
to add more in both districts as budqet allows.
Transition Report from NCA Marco reviewed the process for seeking a new No action taken.
to OVM and 2012 update executive director and explained that he will be
presenting a job description to the Org.
Committee next week. The expectation is to
have interview scheduled in July and August and
candidates brouqht to the board in September.ORG Committee minutes - Marco referred the board to the minutes of the No action taken.
April 13th April 13th Joint Org. Committee meeting on pages
17-20 of the agenda packet and asked them to
review.
Expansion updates-Steve Steve explained that the Clarion has, from the No action taken.
Snider (Clarion, County very beginning, been interested in joining the
Building, Washington St.) district, but inclusion is impeded by the County
regarding inclusion of the County building andhas received no response to date.Steve met earlier in the week with Jeremy fromthe EBALDCgroup, and, generally speaking he issupportive of the efforts, but wants to see theassessment. EBALDCwill make a decisionthrough their board once they are informed ofthe assessment amount.
Martin Von Durante owns the Levende building,inclusive of Ratto's and Steve has been tradingcalls and emails with him. Steve doesn't know ifhe isanxious for inclusion of just curious at thispoint.The goal is to close 'the gap between 8th and 10th
on both sides of Washington st.
Marco referred to page 18 of the agenda packetand reviewed the two requests from the city forshuttle funding. The initial request isfor $16K formeach district and the additional request isfor
$15K from each district to supplement expandedevening service.The recommendation from the OrganizationCommittee was to support the original request for$16K from each district.Michelle asked about ridership data and Alizaindicated that she could provide a report withthat information.Aliza thanked staff and ambassadors for theirassistance with the April marketing campaignthat resulted in a 300 + person increase inridership.
Neeta Puthanveetil voiced her perspective, as aresident of downtown Oakland, that she wouldlove to see the hours extended into the evening.She indicated that if the shuttle hours wereextended, residents of downtown that work inSan Francisco could actually use it to go out atnight. You cannot see an increase in ridershipunless the service isavailable.
Anagha moved
and Laurie
s e c o n d e d t h e
motion to allocate
$16K from theSpecial Projects
line item to fund
existing shuttle
operation. The
motion was
approved
unanimously.
Date of Annual Breakfast -
June 9th, 8:00am Kaiser
Center
The planning for the Second Annual BreakfastMeeting ismoving forward. Staff issending outinvitations and taking care of day of logistics in
terms of catering and rentals. Steve isworkingclosely with Deborah, JC and our serviceproviders to compile photos and create anarrative for the event. Attendance isstronglyencouraged.
No action taken.
Update from Ted Tarver Ted read aloud a letter from Officer Campos,expressing his appreciation of Ted and thesecurity ambassadors for their role in taking arobbery suspect into custody- a wanted parolee,with two prior robbery convictions. Officer
Andrew invited everyone to the corner of 17th No action taken.
and Broadway on Wednesday, May11 th at 10:30a.m. for the unveiling of the restored art decoclock. The banners and the hanging plants willbe among the other projects to be highlighted.The event will be a quick snapshot of thebeautification efforts the districts have beeninvesting time and effort in over the last year orso.
Campos stated that "this isa perfect exampleof great teamwork and what can beaccomplished when OPD and Block by Blockwork together."Marco indicated that the letter should be readby either JC or Deborah at the Annual Breakfast.Ted explained that the "crooks" are beginning tofigure out the ambassador's schedule and are
intentionally waiting until the end of shift to breakin to cars, etc. Ted said that this illustrates theeffectiveness of the program.Per Marco's request, Ted recounted an incidentinvolving a stolen laptop and the commendableefforts of an off-duty security ambassador. Thelaptop was recovered after the ambassadornoticed suspicious behavior and reported it tothe on duty team leader who apprehended thesuspects after they were observed discarding thelaptop.
Landscaping of medians,
8th and 13th St.
Hiring of muralist to deal
with graffiti
Andrew updated the committee on median No action taken.
redevelopment and explained that he met withDOA SOBO chairs to identify priority projects,
including the median from 8th-ll thand hangingplants in Downtown. Andrew has drafted an RFPand is putting it out for bid.Andrew explained that there isa problem in thatour permit does not include any median work.Work on the medians will be outside of the CBDrealm as medians are not in the public rights ofway, they are dty property.We have pursued this effort previously with TheAdopt- 0- spot to no avail, and now seekapproval from the PWA and the Mayor's office to
proceed. If we plant the medians, the city couldjust pull them out and there is no irrigation inplace so we would have to maintain them.
Andrew explained that due to an increase in No action taken.
graffiti. especially in the Downtown, themaintenance crew isusing considerably morepaint and supplies than usual to stay on top ofabatement. Hiring muralists to paint the walls ;may act as a deterrent as taggers tend not tograffiti over the work of other artists.
Land Use Committee Anagha explained to the board that members of No action taken.
meeting with City officials to the Land UseCommittee had met with citydiscuss role of the planning staff to gain insight into their vision andcommittee scope of decision making, and how we can form
a partnership with them to promote and projectour land use agenda through the city process.Please see minutes of the meeting on pages 26-
27 of the agenda packet.Land Use Meeting with LUCmet with Doug Boxer, former planning No action taken.
Doug Boxer commission chair, who gave us insight into theworkings of the planning commission, politicalinsights and how to accomplish the goals wehave in regards to the district and its land use.Please see minutes of the meeting on pages 28-30 of the cqendo packet.
Conceptual Plan on Land Anagha recently met with Indrajit and Marco to No action taken.
Use Committee, priorities to fine tune the Land UseConceptual Plan. Shebe determined and using explained that they were able to focus it down
this as a basis for the next 7 quite a bit it terms of identifying priorities, such asyears of the district what kinds of land use we wish to promote in thedistrict(s). She explained that she will be workingwith staff and Marco to create a document thatoutlines our position and can be distributed to thecity and to people seeking land use change oruse chonqe to a property.
Other Marco referred to a letter to Drew Lisac on pages15-16 of the agenda packet. The letter, writtenby JC and Deborah, expresses their desire forassistance in building a cooperative workingrelationship with the Mayor.
Next Meeting August 3rd, 201I-Oakland Marriott, 3rd FloorConference Room
Minutes taken by: Tori Decker, Staff. Downtown Oakland Association and
Marco LiMandri, Primary Consultant. Downtown Oakland Association
The Corporation shall have no members, as that term is defined in Section 5056of the California Corporations Code ("Code"). Unless otherwise provided herein or inthe Code, any action which would otherwise require approval by the members shall
require only approval of the Board. All rights which would otherwise vest in the
members shall vest in the Board. Nothing in these Bylaws shall be construed as limiting
the right of the Corporation to refer to persons associated with it, who participate in anyactivities of the Corporation, as "members" even though such persons are not membersas defined in Section 5056 of the Code. Such persons shall be deemed to be
associated persons with respect to the Corporation as that term is defined in Section
5332 of the Code, and no such reference shall constitute anyone a member of the
Corporation.
ARTICLE IV
NOMINATIONS FOR THE BOARD OF DIRECTORS
ADDITIONAL REPRESENTATIVES
Section 1: Certain Definitions.
a. "Business Tenant" means a holder of a valid and fully paid City Business
Tax Certificate relating to an address located in the District.
b. Community at Large Representative" means a District resident, community
member, or a business tenant located within the CBD boundaries or an individual whomthe Board believes will further the public benefit purposes of the corporation ..
c. "District" shall mean the Downtown Oakland Community Benefit District in theCity California, formed pursuant to the City Business Improvement Management
District Ordinance (Oakland Municipal Code, Chapter 4.48) or successor legislation
adopted by the Oakland City Council.
d. "Election Meeting" means a meeting of the Board at which Directors are to
be elected.
e. "Property Owner" means the owner of any property, whether commercial,
institutional, civic, ecumenical or residential, located in District who is current on the
assessment payments relating to the CBD for such property."Property Owner
Director" means any Director (i) designated by a Major Contributing Owner pursuant toArticle V, Section (b) (i) or (ii) nominated by a non-major contributing property owner
and subsequently elected to serve as a Director by the Board.
a. At least forty five (45 ) days before each Election Meeting, the President shallcause a notice to be delivered to each Property Owner or their designatedrepresentatives soliciting Director nominations. In addition to the Property Owner
Directors designated by Major Contributing Owners pursuant to Article V. Section 1(b),
each Property Owner that is not a Major Contributing Owner (or designatedrepresentative thereof) shall be entitled to submit one (1) nomination per Election
Meeting.
b. Nominations must be received by the President no later than fourteen (14)
days before the annual Election Meeting. Additional nominations may be submitted bythe Board at an Election Meeting.
c. Directors shall be elected in accordance with Article V, Section 1 of these
Bylaws.
d. Any notice required by this Section 2 may be delivered by U.S. mail, e-mail,
fax or personal delivery.
Section 3: Additional Representatives. Each Director may appoint additional
representatives who shall have the right to participate in Board discussions in anadvisory and non-voting capacity.
ARTICLE V
DIRECTORS
Section 1: Number and Qualifications and Terms.
a. Authorized Number. The authorized number of Directors of the Corporation
shall not be less than nine (9) nor more than twenty-five (25) until changed by
amendment of the bylaws.. The exact number of Directors shall be fixed from time to
time, within the limits specified in this Article V, Section 1, by the Board of Directors.
b. Director Board Composition .
(1) Any Property Owner, against whose property at least four and a half
percent (4 % %) of the total assessments for the District were levied within thepreceding year (a "Major Contributing Owner") shall have the right to nominate at
least two (2) Directors to the Board. Any Property Owner other than a MajorContributing Owner shall Director be entitled to nominate one (1) nominee, in
accordance with Article IV, Section 2, for the Board to consider electing as a Director atthe annual Election Meeting.
(2) From and after the date the District is established, of the authorizednumber of Directors, a minimum of two-thirds (2/3) shall be Property Owner Directors.
(3) All remaining Directors shall be referred to as "Community
Directors". Community Directors may be-Business Tenants, or Community at Large
Representatives, provided that at all times from and after the date the District isestablished at least one (1) Community Director shall be a non-property owning
Business Tenant.
c. Term. The term of office of each Director of the Corporation shall be two (2)
years and until his or her successor has been elected and qualified. The
Directors may be elected at any meeting of the Board. Each Director,including a Director elected to fill a vacancy, shall hold office until the
expiration of the term for which he or she was elected and until a
successor has been elected and qualified. A Director may succeed
himself or herself in office.
d. No Limit on Term. There shall be no limit to how many terms any individualmay serve on the Board.
To: Downtown Oakland Association Community Benefit District Property Owners
SUBJECT: Annual Nominations to the Downtown Oakland Association Board of Directors
Dear Downtown Oakland Community Benefit District Property Owner:
As you know, the Downtown Oakland Association has been delivering special benefit services toproperty owners within its boundaries since February 2009. These services have been funded
by the assessments generated by the Downtown Oakland Community Benefit District, which
was overwhelmingly approved by property owners in July 2008.
The Downtown Oakland Association is the non-profit public benefit corporation and District
Management Corporation which is under contract with the City of Oakland to disburse the
revenues of the CBD on behalf of the property owners in the district. The Association has been
operating since the Fall of 2008 with a volunteer Board of Directors and officers.
The annual Board of Directors nominations process is an open process and all interested
property owners are encouraged to participate.
Please keep in mind that in nominating yourselfto the Board, this is a working Board of
Directors. Volunteer Board members are expected to:
1. Actively participate in one of the Committees of the Board,
2. Help raise funds for the Board and its activities;
3. Support the goals and policies of the Board;
4. Attend all regular and Joint Board meetings;
We do not seek nominees to fill a seat, we seek active committed business and propertyowners who seek to rapidly improve the commerce, image and amenities of Downtown
Oakland.
Please take a moment to fill out the attached nominations form. You may nominate yourself to
the Board. The selected nominees or candidates for the open Board seats will be announced to
DOWNTOWN OAKLAND ASSOCIATION
388 19thStreet· Oakland, California 94612
Phone 510.238.1122 . Fox 510.452.4530 • [email protected] • www.downtownoakland.org
all property owners at our Annual Elections meeting to be held on Wednesday, October s" at1:00 p.m. at the CBRECity Center Administrative offices, 500 lin Street.
Schedule for Annual Election Meeting:
Nomination Letters Distributed to Property Owners: Week of August zs". 2011
Nominations due to Nominations Committee: Friday September is". 2011
Annual Elections Meeting Held:
Nominations may be dropped off, mailed, faxed to the office at (510) 452-4529 or scanned and
If you have any questions regarding this process, please call our Office Manager, Tori Decker at510238-1122. Thank you for your ongoing efforts improve Downtown Oakland for everyone
The Corporation shall have no members, as that term is defined in Section 5056
of the California Corporations Code ("Code"). Unless otherwise provided herein or inthe Code, any action which would otherwise require approval by the members shallrequire only approval of the Board. All rights which would otherwise vest in the
members shall vest in the Board. Nothing in these Bylaws shall be construed as limiting
the right of the Corporation to refer to persons associated with it, who participate in anyactivities of the Corporation, as "members" even though such persons are not members
as defined in Section 5056 of the Code. Such persons shall be deemed to beassociated persons with respect to the Corporation as that term is defined in Section
5332 of the Code, and no such reference shall constitute anyone a member of the
Corporation.ARTICLE IV
NOMINATIONS FOR THE BOARD OF DIRECTORS
ADDITIONAL REPRESENTATIVES
Section 1: Certain Definitions.
a. "Business Tenant" means a holder of a valid and fully paid City Business
Tax Certificate relating to an address located in the District.
b. Community at Large Representative" means a District resident, communitymember, or a business tenant located within the CBD boundaries or an individual whom
the Board believes will further the public benefit purposes of the corporation ..
c. "District" shall mean the Downtown Oakland Community Benefit District in the
City California, formed pursuant to the City Business Improvement ManagementDistrict Ordinance (Oakland Municipal Code, Chapter 4.48) or successor legislation
adopted by the Oakland City Council.
d. "Election Meeting" means a meeting of the Board at which Directors are to
be elected.
e. "Property Owner" means the owner of any property, whether commercial,institutional, civic, ecumenical or residential, located in District who is current on the
assessment payments relating to the CBO for such property."Property OwnerDirector" means any Director (i) designated by a Major Contributing Owner pursuant to
Article V, Section (b) (i) or (ii) nominated by a non-major contributing property ownerand subsequently elected to serve as a Director by the Board.
4
8/2/2019 DOA Board Meeting August 19, 2011 Agenda Packet
a. At least forty five (45 ) days before each Election Meeting, the President shall
cause a notice to be delivered to each Property Owner or their designated
representatives soliciting Director nominations. In addition to the Property Owner
Directors designated by Major Contributing Owners pursuant to Article V. Section 1(b),each Property Owner that is not a Major Contributing Owner (or designatedrepresentative thereof) shall be entitled to submit one (1) nomination per ElectionMeeting.
b. Nominations must be received by the President no later than fourteen (14)
days before the annual Election Meeting. Additional nominations may be submitted bythe Board at an Election Meeting.
c. Directors shall be elected in accordance with Article V, Section 1 of theseBylaws.
d. Any notice required by this Section 2 may be delivered by U.S. mail, e-mail,fax or personal delivery.
Section 3: Additional Representatives. Each Director may appoint additional
representatives who shall have the right to participate in Board discussions in anadvisory and non-voting capacity.
ARTICLE V
DIRECTORS
Section 1: Number and Qualifications and Terms.
a. Authorized Number. The authorized number of Directors of the Corporationshall not be less than nine (9) nor more than twenty-five (25) until changed by
amendment of the bylaws.. The exact number of Directors shall be fixed from time to
time, within the limits specified in this Article V, Section 1, by the Board of Directors.
b. Director Board Composition.
(1) Any Property Owner, against whose property at least four and a halfpercent (4 % %) of the total assessments for the District were levied within thepreceding year (a "Major Contributing Owner") shall have the right to nominate at
least two (2) Directors to the Board. Any Property Owner other than a MajorContributing Owner shall Director be entitled to nominate one (1) nominee, in
accordance with Article IV, Section 2, for the Board to consider electing as a Director atthe annual Election Meeting.
(2) From and after the date the District is established, of the authorizednumber of Directors, a minimum of two-thirds (2/3) shall be Property Owner Directors.
5
8/2/2019 DOA Board Meeting August 19, 2011 Agenda Packet
(3) All remaining Directors shall be referred to as "Community
Directors". Community Directors may be-Business Tenants, or Community at LargeRepresentatives, provided that at all times from and after the date the District is
established at least one (1) Community Director shall be a non-property owning
Business Tenant.
C. Term. The term of office of each Director of the Corporation shall be two (2)
years and until his or her successor has been elected and qualified. TheDirectors may be elected at any meeting of the Board. Each Director,
including a Director elected to fill a vacancy, shall hold office until the
expiration of the term for which he or she was elected and until asuccessor has been elected and qualified. A Director may succeed
himself or herself in office.
d. No Limit on Term. There shall be no limit to how many terms any individual
may serve on the Board.
6
8/2/2019 DOA Board Meeting August 19, 2011 Agenda Packet
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o S a n F ra n cis co C h ro n ic le : "Oa klan d News _ F rid ay A rt M umu r, Down to wn O ak la nd
E ven ts " ra n o n 5/6 /11
o S e a ttle P I: "Oaklan d News - F rid ay A rt M um ur, Do wn to wn Oak lan d E vents " ran o n
5/6 /11
o Wa ll C lo ck s C e n tra l: "Oak lan d C lo ck E ven t - B lo g" ran o n 5/11 /11
• "B usin ess o n the U ptick in Oak lan d's T wo M ajo r C omm un ity B en efit Dis tric ts in th e F irs t
Q u ar ter" d is tr ib uted to th e med ia o n 4/11 /11
o T he Daily Journal in c luded the B utler V iadro m ove in its R eal E state M overs &Dea lmaker s co lumn .
• "G reat W all o f Oak lan d presen ts 'A bo ut Oak lan d, B y Oaklan d'" d is tr ib uted to th e m ed ia o n
3/29 /11
• H an dled m ed ia in qu ir ies fro m Sa n F ra nc is co M ag az in e (in a tten dan ce),
O ak la nd P o st, a nd S an F ra nc is co C hr on ic le.
o C on tra C os ta T im es : "L ast M in ute: C heap , easy id eas fo r th ing s to d o th e weeken d o f
A pril 1 -3 " ra n o n 4/1 /11
• C on firm ed location and tim e of the even t
• "G reat W all o f Oakland presen ts "P oin t o f V iew: The Cam era and Y ou"" d is tribu ted to the
m ed ia o n 3/1 I i i
o ABC 7 News : "O ak la nd A rt M urm ur s ho wc as es lo ca l a rtis ts " ra n o n 3/4 /11
L ink: h t tp : // abcl oca l .go . c o m / k g o / v i d e o ? id = 7996120&synd ica te=synd ica te&sec t ion =• A rran ged in terv iew with Do n San ch ez (A BC 7 News) an d C hris C urtis (Oaklan d
Districts)
• "G reat W all o f Oaklan d to screen "C on nected " distrib uted to th e m ed ia o n 2/1 /11
Med ia I nqu ir ie s /P it ches :
Market Positioning & Media Strategies
1981 North Broadway, Suite 400, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903
• H an dled a ny m ed ia in qu iries reg ard in g th e M esh erle P ro tests with a fix ed c om m en t to b e s ta ted
if a n yo n e ca lle d (Ga llen . Neilly d id n o t r eceiv e an y in q u ir ie s)
• Sen t ou tline fo r A nnu al C BD B reak fast to Deborah & Ste ve f or r ev iew.
a Oak la nd B rea kfa st In vite - in vited lo ca l rep orters to th e ev en t o n 6 /2 /1 1
• Con tinued fo llowing up• T im s po ke with B lan ca T orres (SF BT ) reg ard in g Oak la nd b us in ess im pro vem en ts - resu lted in
coverage/cl ip 6 / 1 5 : T im is c on tin uin g to p urs ue a n ex pa ns io n to th is s to ry with B la nc a (c on ta cted
S tev e fo r n ames /c on ta ct in fo o f b us in es s own er s w illin g to d is cu s s p o sitiv e im p ac t am ba ss ad or s
h av e h ad o n th eir b us in es s.) T im will fo llo wed u p with B la nc a.
• A lex P ark fro m th e E ast B ay E xp res s c alled reg ard in g retail in E m ery ville an d its effect in
Oak lan d an d o th er p arts o f th e B ay A rea - red irec ted th is to JC
• "C od e fo r Oak land " fo llow up p itch d istribu ted to th e m edia
• Over 40 phone ca lls m ade to prin t, rad io & telev is io n m ed ia to m a ke s ure th ey were awa re o f th e
b ea utif ic at io n ev en t, if t hey were in teres ted in a tten d in g a nd /o r if th ey n eed ed a ny fu rth er
in format ion .
• A lso sp oke with Susan M ern it (H ou se of L ocal) on h er sug gestio ns fo r Oak land B log gers (a lsor ec eiv ed lis t fr om S tev e S nid er ) - r ea ch ed o u t to th o se b lo g ger s v ia em a il fo r th e b ea utific atio n
event.
• P os t o n G allen .Neilly 's B lo g, T witter, a nd F ac eb oo k, reg ard in g th e even t (as well a s U pto wn &
Down town Twitt er a nd F ac eb o ok p ag es ): "@Up townOa kla nd , @Down townOa kla nd C ommu nity
B en efit Dis tr ic ts B eg in B ea utific atio n P ro g ram , T om . 5 /1 1 a t 1 0 :3 0 am b iU y /1 G 1 cpW " (tr ac ked
o v er 1 50 + c lic ks th ro u gh b it.ly )
• A tten ded th e b ea utific atio n ev en t, to ok p ho to s fo r imm ed ia te G a llen .Neilly b lo g u se, etc .
a S po ke with A nn alee A llen (a c olu m nis t fo r th e O ak la nd T rib un e) a nd A ng ela W o od all
(r ep or ter fo r t he Oak la nd T rib u ne), w ho wer e in a tten d an ce . .. A n gela 's p h oto g ra ph er
a ls o a tten ded a nd s ho t th e ev en t.
a P os ted p ho to s to G allen .N eilly b lo g, T witter, a nd F ac eb oo k, a lo ng w ith a fo llo w u p
s umm a ry to th e ev en t.a R ic Om ph ro y p ho to 's filed an d d istr ib uted to s elec t m ed ia,
• T oo k a ca ll fro m C han nel 7 's G eo ff Dietr ic h reg ard in g wh eth er th e c lo ck was a ctu ally c on sid ered
to b e in U p to wn o r Down to wn (w e c on firm ed Down to wn ),
• K ep t an eye ou t fo r th e expec ted C han nel 7 c lip s to c ircu late to everyon e o nce loca ted , (W e
a ls o ran a V M S c lip s ea rc h to s ee if an y o th er rad io lT V clip s su rfac ed .)
a ABC 7 News d id no t run the in terv iew with JC - ju st a m en tion o f the cerem ony . Due to
ex pen se ($ 15 0), w e d id n ot o rd er th e c lip , b ut w illin g to u po n req ues t
• Dis tr ib uted letter to th e ed ito r reg ard in g th e San F ra nc isc o C hro nic le "2 5% d ro p in A fr ica n
Ame ric a n p opula tio n in Oakla n d" a rt ic le.
a F eed b ac k from Ma tlh ai K u ru vila
• W o rk ed with Su e P ip er (Sp ec ial A ss is tan t to th e M ay or Jean Ou an ) o n d efin in g an d p rio ritiz in gs om e v ia ble id eas th at c an b e n ot o nly a do pted a t th e b oa rd m eetin gs , b ut as sig ned to p eo ple
wh o will co m mit to im plem en tin g th e wo rk - " Po te n tia l M a y o r Q u a n Im a g e C ommu n ity /P o s itiv e
M e d ia G e n er atio n In itia tiv e s" d is cussion ideas .
Other:
• c a D M o nth ly E bla st - g ath ered c on ten t id ea s ea ch m o nth fo r E B la st's th at a re d is tr ib uted to th e
CBO 's lis ts ,
Market Positioning & Media Strategies
1981 North Broadway, Suite 400, Walnut Creel". CA 94596 P: (925) 930-9848 F: (925) 930-9903
o Wo rk ed w ith T o ri & F io n a to d ev elo p c on ten t fo r th e D is tr ic t m o n th ly e-b la st.
• C B o Qu a rte rly N e w sle tte rs - Winter & Sprin g (1Q & 2 Q ) News letters d ra fted a nd s en t to C BD
o ffic e fo r in itia l rev iew o f ro ug h d ra ft - s en t p olis hed d ra ft to Deb ora h B oy er, J C W a lla ce & Marco
fo r f ina l comm en ts / rev iew.
o News letter E stim a te - M a sum i's p ro po sa l- [c am e to th e c on clu sio n th at M as um i w ill b edo in g t he des ig n f or t he Newsle tt er s]
o S en t to M a sum i fo r la yo ut a nd th en s en t fin al file to T ori, wh ic h were p rin ted o n tim e.
o (S pr in g ) C o nta ct ed th e Oak la nd B u sin es s A s sis ta nc e Cen ter (B AC ) fo r t he p o ss ib ilit y o f
in c lu d in g it s in fo rma tio n in t he Newslet te r
o (S pr in g ) N ew sletter P rin ted a nd d is trib u ted a t th e B rea kfa st E v en t
o (S pr in g ) In terv iewed JC Wa lla ce fo r th e med ia b ac kg ro u nd er
• G a llen . N eilly p os ts p os itiv e Oa kla nd s to ries o nto its U pto wn & Downt ow n Oak la nd Twitter a nd
F ac eb oo k a cc ou nts a nd m o nito r a ctiv ity feed o n a week ly b as is .
o E x: "L oc al In tellig en ce: C hild ren 's F airy la nd , O ak la nd " - T he B ay C itiz en
• G reat W all Item s - Y ouT ub e v id eos , T weetin g, F acebo ok , etc .
• R eviewed H ou se o f L ocals ' 'C od e o f Oaklan d' d raft fro m Su san M ern it
• Sen t p ro fes sio nal p ho to s to H an k M asler o f th e Oak la nd B us in ess R ev iew/C ha mb er o f
C ommer ce (p er H a nk 's r eq u es t) fo r in clu sio n in th eir n ex t is su e.
• Dev elo ped a nd ex pa nd ed O ak la nd m ed ia lis t to in clu de b lo gg ers fro m th e b ea utific atio n ev en t
a n d t ho se in ter es ted w it h me dia in q u ir ies .
• Sen t ernails to :o Lucid Des ig n G roup
o Br igh tSou r ce Ene rgy
o Su ng ev ity (J ac k L on do n S qu are, b ut s till p art o f th e O ak la nd team !)
o So lar M illen ium
o kW En g in eer in g ( fo rme rly Rumsey En g in ee rin g )
o Wendel, R o sen , B la ck a nd Dea n ("g reen " law firm )
S ug g es tin g t hey p ar tic ip at e in S an F ra nc is co B u sin es s T im es C lea n T ec h In n ov atio n Awa rd s.• Facebook and Tweeted Even ts:
o T wilig ht b y th e lake even t - C athed ra l o f C hris t the L ig ht
o "W o rs hip M y T ac os O r Die" Down to wn ev en t p os ted to F ac eb oo k & Tweeted
o Cat hed ra l o f C h ris t th e L ig h t 'C h an tic leer' p er fo rm a nc e p os ted a week p rio r to ev en t.
o B OM A L CG - B uild in g and M an ag er A ssoc ia tio n even t with a lin k to the even t's
website.
o P o sted "E s tria F o un d atio n U n veils 'W a ter W r it es ' M u ra l in O ak la nd "
o Oa klan d In terfa ith G osp el C ho ir ev en t with a lin k to th e even t's web site.
o 2 01 1 O ak la nd In no va to rs A wa rd a nd M o re . .. ( In Oa k T ab lin g R eq ues t) p os ted a week
p rio r to ev en t
o Facebook and Tweeted the 2 n d A n nu al L a ke Merr itt-U p town T ree L ig h tin g C er em o n y
ev en t w ith a lin k to th e ev en t's w eb site.
• G o t L ive coverage from NBC Bay A rea News,
• C rea ted a BOM A East Bay/Oakland M edia L ist
• Develop ed an d g ave C BD o ffice: Deal R eport F orm : L eases
• Develop ed an d g ave C BD o ffice: Deal R eport F orm : E ven ts
• A dvised Steve on H ouse of L ocal soc ia l m ed ia pro posal
• C om pleted Oak land P ropo sa l/C on tract an d sen t to To ri
• DIS I M is sio n Sta tem en t rev is io n - G allen .Neilly d ra fted a nd rev iewed
Market Positioning & Media Strategies
1981 North Broadway, Suite 400, Walnut Creek. CA 94596 P: (925) 930-9848 F: (925) 930-9903
• S an F ra n c isc o C hro n ic le : "T his week en d in Oa kla nd " ra n o n 4/1 /11
• S an F ra n c isco B u s in e ss T im es : "B es t O ffic e lea se/In ner E as t B ay - B A RT " ra n o n 3 /25 /11
• E a s t B a y E xp re ss : "T he K itc hen Sin k: P lu m 's O pen in g a B ar; A sia n S treet F oo d C om in g to
U p to wn ; th e T riu m ph an t R etu rn o f Jo n's Street E ats " ra n o n 3 /11 /11
• O a k la n d Lo ca l: "M ard i G ras G um bo T hro wd own in Ja ck L on do n Sq uare m ark s B ay L eafR es ta ura nt a s th e win ner" ra n o n 3/9 /11
• In s id e B a y A re a : "O ak la nd T rib un e ed ito ria l: N ew T ar get g iv es O ak la nd a welc ome r eta il b oo st"
ran on 3/8 /11
• T he D iab lo M agaz in e : "We ek ly Dis h: C h ia nti, K eb ab s, a nd C u ba n S an dwic hes " r an o n 3/8 /11
• S an F ra nc isco C hro n ic le : "O ak la nd 's L ak e M erritt d is tric t g ets a ta ste o f C ub a with n ew
r es ta ur an t C an a (C ommun ity V o ic es )" r an o n 317111
• S an F ran c isco C hron ic le : "M a yo r Q u an 's B lo g: T arg et o pen s, T own h all h ap pen s in E as t
O ak la nd " ra n o n 317111
• S an Jo se M e rcu ry N ew s : "N ew T ar get s tra dd lin g O ak la nd , Emer yv ille o p en s Wed n es da y" r an
on 3/1 /11
• E a s t B a y E xp res s : "N ew "Oak la nd S hin es " P ro g ram A im s to G r een Down town B u sin es ses " r anon 2 /22 /11
• T he Ba y C itizen : "L o c al In tellig en ce: Ch ild ren 's F a ir yla n d, Oak la n d" r an o n 2/5 /11
• D iab lo M aga z in e : "M av in ' On U p" ran in th e Jan uary 2 01 1 iss ue
• T he H u fflng to n P o s t: "O ak la nd 's A rt E x plo sio n " ra n o n 1 /25 /11
• T he H u fflng to n P o s t: "A m eric a's T op 1 0 New S an dwic hes " ra n o n 1 /24 /11
• S an F ran c isco C hro n ic le : "O ak la nd lo ok s to ex pa nd p op ula r 'F ree B ' s hu ttle" ra n o n 1 /20 /11
o F ollo wed u p with M att G om ez o f SF C hro nic le reg ard in g B ro ad way s hu ttle artic le
• S a n F ra n c isc o C hro n ic le : "O ak la nd lo ok s to ex pa nd p op ula r 'F ree B ' s hu ttle" ra n o n 12 /20 /10
• A sso c ia te d C on te n t (Y ahoo ): "D in in g a n d N ig h tlife in Oak la n d's Up town D is tr ic t: a Des tin a tio n
fo r E very on e" ra n o n 12 /20 /10
• B ake rs fie ld N ow : "F ree s hu ttle d raws v is ito rs to d own town Oak la nd " r an o n 12 /20 /10• LA T im e s : "F ree s hu ttle d raws v is ito rs to d own town Oak la nd ; o ffic ia ls lo o kin g to ex pa nd s er vic e"
ran on 12 /10 /10
Market Positioning & Media Strategies
1981 North Broadway, Suite 400, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903
• P op -U p g aller ies in th e Dis tric ts an d h ow th ey attrac t n ew ten an ts /bu sin esses to vacan t spaces& h ow th ey a dd 'b ea uty ' to o th er wis e 'b lig h ted s pa ce' - D ra ftin g P itc h/P R
• 13 th S t T a sk F o rc e ( Beau tif ic at io n P ro je ct ) & B AR T B ea utific atio n (flo wers ) - H OL D- will d o a
r elea se o n ce th e p ro jec t m o ves a hea d.
• Ted T arver B lock by B lock update - P itch to the m ed ia and the Oaklan d B usiness R eview bein g
drafted
• F irs t F rid ay R elease fo r Sep tem ber - co nten t m ateria l from Iss ab ella & C hris C u rtis will b e s en t
m id A ug u st
Med ia Inqu ir ies /P it c hes :
• G lo ba l/B us in es s E xp an sio n Jo urn al (O ct.): d raft u nd erwa y o f 1 ,2 00 wo rd a rtic le o utlin in g th eCBD's imp o rta n ce in e co n om ic d evelo pmen t, in c lu d in g c ity 's le ad in g p o sit io n in g re en /c le an tec h
jobs
o A rtic le will q uo te Deb a nd JC as well a s c ity rep a nd lo ca l b us in es s fig ures (M ik e
H u ac o/J oe K en n ed y? ). A rtic le w ill rea ch 3 0 -4 0,0 00 s ite s elec tio n a nd r elo ca tio n
c on su ltan ts a s well a s c orp ora te R E d ep ts in U S a nd we will rep rin t fo r lo ca l d is tr ib utio n,
u se b y b ro kers , etc .
• (A nd rew is con tacting Deborah & J C fo r c omme nts )
• G reen /C lean tech pitch : U sin g recen t B ro ok in gs R ep ort an d R EIS offic e m arket d ata to sh ow
res urg en ce in d own to wn O ak lan d c ommerc ia l m ark et. P itc hin g to NY T im es , WS J, L A T im es ,
U SA T od ay b eg in nin g A ug us t 1 .
• C reate a n ew p iece/p itc h wh ic h focu ses on h ow th e g rowth o f c lean /g reen tec h is b en efitin g
Oak la n d ( an d t he D is tr ic ts ).
• P itch on Am bassado rs
• P itch on Beau tifica tion P ro ject - H OLD
• Annalee A llen to pub lish s to ry on the G reat W all in the Oa k la n d M a g a zin e
• In terv iew sch ed uled with M attah i K uru vila o f th e San F ran cisco C hro nic le with Deb & JC . ..
in terv iew wa s c an celed b y M a tta hi b ut h e is req ues tin g to res ch ed ule it.
• Econom ic developm en t p itches to A re a D e ve lo pm e nt, B u sin es s E x pa ns io n J ou rn al, S ite
Se lec t i on .
Other :
• C BD M on th ly E b la s t fo r th e m o n th o f A u gu sUSep tem b er c on ten ts - w or kin g w ith Dis tric t o ffic esa nd Jo sep h G alla rd o to c rea te a n o ng oin g M o nth ly E bla st p ro gra m.
o Su gg estio n: F irs t F rid ay exp an sion (A rt M urm ur exp an din g to Satu rd ays)
o C on ta ctin g Da vid G ib so n fro m th e C alifo rn ia B uild in g a nd B allro om (lo cated a t 1 73 6
F ra nk lin S t.) fo r p os sib le in clu sio n in n ex t E bla st.
o C ollec t p ic tu res to in clu de in the E -b las t fro m C BD o ffice
• C BD Q ua rte rly N ew sle tte r fo r 03 - wo rk in g with D is tr ic t o ffic es to c rea te a n o ng o in g Q u ar ter ly
News le tt er p r og r am .
Market Positioning & Media Strategies1981 North Broadway, Suite 400, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903