Do I get extra points if they don't understand me? Linking clear communication and knowledge mobilization Speaker: Peter Levesque President, Institute.

Knowledge Mobilization Works ©ⓇPeter Levesque 2007-2013

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Do I get extra points if they don't understand me? Linking clear communication and knowledge mobilization

Speaker: Peter Levesque

President, Institute for Knowledge Mobilization

Venue:Ottawa City Hall, 110 Laurier Ave W,

Councillors Lounge (2nd floor)

April 30, 2014


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• What is Knowledge Mobilization?• Why is it important?• The crucial role of Plain

Language.• How to continue the

conversation?

Our Conversation Today

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• A shift in thinking• research production &

dissemination to knowledge sharing, meaning-making and greater use

• A recognition that knowing ≠ doing

• A focus on complex systems

What is Knowledge Mobilization?

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• A term wrapped up in Jargon• 90 different terms used

• A system under construction• A promise of improvement with

a short track record

What is Knowledge Mobilization?

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Growth of the Research Systemhttp://jrp.icaap.org/index.php/jrp/article/viewArticle/128/106

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1945

2000

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This growth shifts patterns of sharing6

Passive push (until 1970s+)

Push harder (1990s+)

Partner & pull(2000+)

• Dissemination via traditional journals, conferences

• Focus on implementation, e.g. performance feedback

• Linkage & exchange, e.g. joint production

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Lots of smart people trying to improve the use of research to solve difficult problems

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Growing recognition that success will mean working together in more complex ways

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Knowledge Mobilization is

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• Making what we know READY to be put into SERVICE and ACTION to create new VALUE and BENEFITS.

• Multiple methods for multiple purposes and audiences

• Includes – management, transfer, exchange, translation, implementation

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Knowledge Mobilization is Value Creation

Now What: Decisions,

Directions, Actions

So What: Meaning,

Analysis, Interpretation

What: Data, Information, Description, Stories

MULTIPLE INPUTS FROM RESEARCH, PRACTICE, EXPERIENCE, CULTURE

Innovation

SupportingInfrastructure

Initiatives

Incentives to Share betweenLevels

Value Creation

ProgramsPoliciesPrioritiesProcessesPractice

ProductsPerspectivesProceduresPossibilitiesPeople Skills

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• Growth of everything• Good decisions are hard• Lives are held in the

balance• Tragedy of wasted

resources

Why is Knowledge Mobilization Important?

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Do we have data overload

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AccessNew Yorker: John Caldwell 2000

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Drowning in communication?

• Never in human history have we hunted for so much data, information and knowledge.

• Never in human history have we gathered so much that is useful but not used.

• Growing feeling of being overfed with data?

• Data becomes information when it is informative.

• Information becomes knowledge when we use & learn.

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Why now?

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• Production

– Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.

– This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few.

– This data is big data.

http://www-01.ibm.com/software/data/bigdata/

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Over – Consumption?

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– Email: 144 billion email per day worldwide. (2012)– Websites: 624 million (2012)– Users: 2.4 billion (2012)– Mobile: 6.7 billion mobile subscriptions (2012)– Twitter: 175 million tweets daily average (2012)– Facebook: 1 billion users (2012)– Google: 1.2 trillion searches on Google (2012)– YouTube: 4 billion hours/month of video watched

(2012)– Youth: spend less time watching TV (60%) and more

time online (600%)

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ImpactNew Yorker: Sam Gross 1991

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Richard Heinberg Quote

Taking in traumatic information and transforming it into life-affirming action may turn out to be the most advanced and meaningful spiritual practice of our time.

http://globalpublicmedia.com/how_do_you_like_the_collapse_so_far

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Knowledge mobilization as a support for decision making

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Philip Davies, Is Evidence-Based Government Possible?Jerry Lee Lecture 2004, Washington, DC

Evidence

ExperienceJudgement

Resources

Values

Habits

TraditionsLobbyists

Pressure Groups

Pragmatics

Contingency

Emotions

Other Factors

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• The problems are complex• Solutions require multiple

sources of knowledge• Specialized language

creates barriers to accessing needed people

The crucial role of Plain Language

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Core of Value Creation is Conversation

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Layman’s LanguageNew Yorker: Dana Fradon 1975

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4 Common Obstacles to Research Use:

1. The research question is not pertinent to practice.

2. The research is not timely.

3. The research is not communicated in ways relevant to users.

4. Management pressures trump the use of research-based evidence in decision-making.

Source: Allen, P. et al 2007. “Commissioning research that is used: the experience of the NHS Service Delivery and Organization Research Development Programme.” Evidence & Policy, 3(1): 119-134, as summarized in CHSRF’s Insight and Action, Issue 13, June 2007.

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We need to be creative:

In order to create the “ideal” future, you need a lot of ideas from which to choose otherwise the future tends to

look like a linear extension of what already exists.

Or

If you want to know what the future is, be part of its development. (Peter Drucker)

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Plain Language Summarieshttp://researchimpact.wordpress.com/

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http://researchimpact.wordpress.com/


Cochrane Collaborationhttp://www.cochrane.org

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http://www.cochrane.org/


Granting Councils

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• Linking Plain Language and Knowledge Mobilization Efforts

• Canadian Knowledge Mobilization Forum

• Communities of Practice

How to continue the conversation?

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Canadian Knowledge Mobilization Forum

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http://www.knowledgemobilization.net/forum

Dates set for 2014 – June 9 & 10 in SaskatoonVenues selected until 2020

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Knowledge Transfer and Exchange Community of Practice

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Contact information

(613) 552-2725

[email protected]

www.knowledgemobilization.net

@peterlevesque

Fairmont Chateau Laurier1 Rideau Street, Suite 700Ottawa, ON, K1N 8S7

31April 30, 2014

mailto:[email protected]

http://www.knowledgemobilization.net/

Do I get extra points if they don't understand me? Linking clear communication and knowledge mobilization Speaker: Peter Levesque President, Institute.

Documents

knowledge mobilization

knowledge mobilization

knowledge sharing

peter levesque president

use of research

new value

research system http

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