DMF 2011, The future of digital marketing final

The Future of Digital Marketing

by Jos Jelier

@jjeliervrijdag 2 december 2011

1997vrijdag 2 december 2011

Permission Marketing

“...engaging the customer in a dialogue - an interactive relationship“

vrijdag 2 december 2011


Interruption marketing

• sending (commercial) messages to your public without explicit permission

• tv, magazines, banners, unsollicited e-mail, bumper stickers, toilet


Interruption marketing


© Seth Godinvrijdag 2 december 2011



Permission

Available Choices

Available Attention (time)

Time© Seth Godin




How?• Thanks Philip and Seth

• Great vision, but...

How?vrijdag 2 december 2011

Serious challenges• Interruption marketing loses its effect

• Ads, Mailings, banners, print, etc.

• We need to apply

• Permission marketing

• Marketing 3.0



Websiteclient portal

MailingsLetters

Internal External

IntranetMailings

FacebookMicroblogging

Forum Social Media



CMS

CRM

E-mail

Out-dated



MailingsLetters

Internal External

IntranetMailings


Forum Social Media

People

Contentvrijdag 2 december 2011


MailingsLetters

Internal External

IntranetMailings


Forum Social Media



MailingsLetters

Internal External

IntranetMailings


Forum Social Media

Actueel (up-to-date)

Beschikbaar (Available)

Compleet (Complete)

The web is the place for conversion



MailingsLetters

Internal External

IntranetMailings


Forum Social Media

Empower your organization to start the conversation

People: CRM

Content: CMS

FREE


Thank you!

@jjeliervrijdag 2 december 2011

Workshop Room

VIPLounge

Procurios

Stand E27KeynoteRoom

Walk straight ahead,we’re on the left


DMF 2011, The future of digital marketing final

Business