DMF impressie

+

Digital Marketing First Henri Wuyts Michael D’hooge

Gamification,Denis Libouton

10 Trends, Bart De Waele,

+Winner takes it

all.

Will be dominant

+ niche networks

+ startups

Location = relevance

DATA is the new black

+ Sensors everywhere

QR is so 2011, welcome NFC

Mainstream 3D printers

Mobile first

+

STATUS

ACCESS

POWER

STUFF

GAMIFICATION

CHEAP

DESIRABLE

STICKY

ENHANCE MOTIVATION

- CLEAR GOALS & RULES- ACCELERATED FEEDBACK CYCLES- COMPELLING NARRATIVE- CHALLENGE- ACHIEVABLE- STEP BY STEP

Loyalty programs

+GAMIFICATIONIS EVERYWHERE

USER ORIENTATED

LINKEDIN - FUEL EFFICIENCY - …

LEVELS

RATING

STARS

BADGES

REPUTATION

Gamevertising

Smartphone:

61% = games

PlayfullEngageConnect

+

DIGITAL AGENCY

+

WAT ZE DOEN:STRATEGIE EN CONCEPTONTWERPEN EN BOUWENTRAFFIC GENEREREN DOELGROEP ACTIVERENMETEN EN OPTIMALISEREN

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