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ARGs for Learning DevLearn November 3, 2010
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ARGs for LearningDevLearn

November 3, 2010

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All About Me

Koreen Olbrish, CEO, Tandem Learning

• koreen.olbrish@ tandem-learning.com

• SL: Nina Sommerfleck

• Twitter: @koreenolbrish

• Blog: www.blogspot.com/learningintandem

• Website: www.tandem-learning.com

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ARG: Alternate Reality Game• Mix of real world

and online competitive elements

• Collect clues to solve a mystery/puzzle

• Played individually or in teams

• Also called pervasive games

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Alternate vs Augmented

• Let’s not confuse them…

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Not Meta Games

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ARG Terminology

• Puppetmaster • The Curtain • Rabbithole • Trailhead • This Is Not A Game (TINAG)

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• i love bees• Chain Factor (Numb3rs)• The LOST Experience

ARGs for Entertainment

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Serious ARGs

Examples:Traces of Hope

World Without Oil

Evoke

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ARGs for Corporate Learning

• How can games address corporate learning goals?

• What are the unique characteristics of ARGs that make them appropriate for corporate learning?

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Case Study: DevLearn 2009• Goals:

– Introduce/practice using different social media technologies for communication, collaboration & learning

– Encourage networking and provide opportunities for relationship building

• Game structure:– Team play– Collecting “clues”

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DevLearn 2009 Zombie Apocalypse

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DevLearn 2009 Zombie Apocalypse

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Conference ARGs vs Learning ARGs

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Case Study: Constellation Wine

• Goals:– Reinforce product knowledge and messaging– Practice selling skills– Encourage networking and provide

opportunities for relationship building• Game structure:

– Team play– Collecting “clues”– Online and on site game play

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Constellation Wine: The Characters

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Constellation Wine: The Invite

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Constellation Wine: Roots Hotel

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Other Recent Examples

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DevLearn 2010: Dr. Strangelearn

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Corporate Learning Opportunities

• New hire training• Coaching• Leadership development• Feedback mechanisms• Action learning

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Contact Me

Koreen Olbrish, CEO, Tandem Learning

• koreen.olbrish@ tandem-learning.com

• SL: Nina Sommerfleck

• Twitter: @koreenolbrish

• Blog: www.blogspot.com/learningintandem

• Website: www.tandem-learning.com

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Let’s Not Forget Adult Learning PrinciplesCycle of Mastery

APPLY / MASTER

Source: Synthesis of academic research on learning theories by Kurt Lewin, John Dewey, Benjamin Bloom, The Forum Group and the Merck Science of Training Participation Guide

Strive for New InsightsReinforcement

Performance Impact

Performance Impact

To fully integrate the new behavior, the individual must have the opportunity to assess effectiveness of new behaviors

Feedback from coach and manager provides focus, reinforcement of progress to performance expectations

3

Assessment and Coaching

Assessment and Coaching

Learning is deepened when the individual has the opportunity to reflect on outcome of the application of new skills or knowledge relative to some set of criteria

2 Reflect on Ideas /

Behaviors

Reflect on Ideas /

Behaviors

Practice in classroom or with coach allows for testing and experimentation with new skill and behavior

Application of ideas and behaviors in concrete, real-world situations allows individuals to build them into their routine ways of thinking and acting

Feedback is critical to ensure skills are integrated appropriately

1Practice and Apply Ideas /

Behaviors

Practice and Apply Ideas /

Behaviors

Absorb and Comprehend New Knowledge/ Skills

& Behaviors

Absorb and Comprehend New Knowledge/ Skills

& Behaviors

Here the individual takes in the new information or skill

This leads to “knowledge,” the ability to recall and recognize facts and information

If it is a skill area being learned, the new skill is modeled and acquired

Become Open to New Ideas /

Behaviors

Become Open to New Ideas /

Behaviors

Before an individual can take in new ideas s/he must become aware of the limitations of his / her current thinking / behavior; there must be an “unfreezing” of the old ways

Tune InTune In

Individual must first turn on his / her “receiver”

Set expectation

LEARN