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DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

May 06, 2015

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char booth

Presentation given at TxLA 2014 with Caroline Booth, Director of Communications and Marketing at the University of North Texas Libraries.
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Page 1: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

L S E D I F Y

D I Y

v s

Page 2: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

for a resource-strapped world

market ing s t ra teg ies

Page 3: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

C H A R B O O T H

C A R O L I N E B O O T H

Page 4: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

s l i d e s h a r e . n e t / c h a r b o o t h

# D I Y t x l a @ c h a r b o o t h

Page 5: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
Page 6: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
Page 7: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
Page 8: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

v s

L S E D I F Y

D I Y

Page 9: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

L S E D I F Y

D I Y o t o

urself

Page 10: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

D I Y o t o

urself

te

enoemo

esl o t

ro

uo

L S E D I F Y

Page 11: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

v s

L S E D I F Y

D I Y

Page 12: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

D I Y

Page 13: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

L S E D I F Y

Page 14: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

D I Y

Page 15: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

L S E D I F Y

Page 16: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

D I Y

L S E D I F Y

Page 17: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

D I Y

L S E D I F Y

Page 18: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
Page 19: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
Page 20: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World
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Page 23: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

t h e c l a r e m o n t c o l l e g e s l i b r a r y

Page 24: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

t h e c l a r e m o n t c o l l e g e s l i b r a r y

Page 25: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

t h e c l a r e m o n t c o l l e g e s l i b r a r y

Page 26: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

t h e u n i v e r s i t y o f n o r t h t e x a s l i b r a r i e s

Page 27: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

t h e u n i v e r s i t y o f n o r t h t e x a s l i b r a r i e s

Page 28: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

D I Y c l a r e m o n t

Page 29: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

Page 30: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

I N F O R M A L

Page 31: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

I N F O R M A L

S C R A P P Y

Page 32: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

R E U S A B L E

I N F O R M A L

S C R A P P Y

Page 33: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

U N S C A L A B L E

U N O W N E D

H A P H A Z A R D

S I L O E D

Page 34: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

Page 35: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

Page 36: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

S T R U C T U R E D

Page 37: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

S T R U C T U R E D

E X P E R T

Page 38: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

R E L A T I O N A L

S T R U C T U R E D

E X P E R T

Page 39: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

D I S T A N T

I M P E R S O N A L

I N F L E X I B L E

C O N T R O L L I N G

Page 40: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t

u n t L S E D I F Y

D I Y

Page 41: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t

u n t L S E D I F Y

D I Y

Page 42: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

R E U S A B L E

I N F O R M A L

S C R A P P Y

u n t L S E D I F Y

Page 43: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

u n t L S E D I F Y

A D A P T A B L E

Page 44: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

u n t L S E D I F Y

A D A P T A B L E

Page 45: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

u n t L S E D I F Y

A D A P T A B L E

Page 46: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

u n t L S E D I F Y

A D A P T A B L E

Page 47: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

u n t L S E D I F Y

Page 48: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

u n t L S E D I F Y

Page 49: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

u n t L S E D I F Y

Page 50: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

I N F O R M A L

u n t L S E D I F Y

Page 51: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

I N F O R M A L

u n t L S E D I F Y

Page 52: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

I N F O R M A L

u n t L S E D I F Y

Page 53: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

I N F O R M A L

u n t L S E D I F Y

Page 54: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

S C R A P P Y

u n t L S E D I F Y

Page 55: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

S C R A P P Y

u n t L S E D I F Y

Page 56: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

S C R A P P Y

u n t L S E D I F Y

Page 57: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

S C R A P P Y

u n t L S E D I F Y

Page 58: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

R E U S A B L E

c l a r e m o n t D I Y

u n t L S E D I F Y

Page 59: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

R E U S A B L E

u n t L S E D I F Y

Page 60: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

R E U S A B L E

c l a r e m o n t D I Y

u n t L S E D I F Y

Page 61: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

R E U S A B L E

u n t L S E D I F Y

Page 62: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

R E U S A B L E

u n t L S E D I F Y

Page 63: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t

S L I G H T L Y I D I O T I C

D I Y

u n t L S E D I F Y

Page 64: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

A D A P T A B L E

R E U S A B L E

I N F O R M A L

S C R A P P Y

u n t L S E D I F Y

Page 65: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

c l a r e m o n t D I Y

U N S C A L A B L E

U N O W N E D

H A P H A Z A R D

S I L O E D

u n t L S E D I F Y

Page 66: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

R E L A T I O N A L

S T R U C T U R E D

E X P E R T

c l a r e m o n t D I Y

Page 67: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

I N - H O U S E C R E AT I V E D E PA R T M E N T

u n t

c l a r e m o n t

L S E D I F Y

D I Y

Page 68: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

c l a r e m o n t D I Y

Page 69: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

c l a r e m o n t D I Y

Page 70: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

c l a r e m o n t D I Y

Page 71: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

c l a r e m o n t D I Y

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u n t L S E D I F Y

V I S I O N A R Y

c l a r e m o n t D I Y

Page 73: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

V I S I O N A R Y

u n t L S E D I F Y

c l a r e m o n t D I Y

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u n t L S E D I F Y

S T R U C T U R E D

c l a r e m o n t D I Y

Page 75: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

S T R U C T U R E D

c l a r e m o n t D I Y

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S T R U C T U R E D

u n t L S E D I F Y

c l a r e m o n t D I Y

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u n t L S E D I F Y

E X P E R T

c l a r e m o n t D I Y

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u n t L S E D I F Y

E X P E R T

c l a r e m o n t D I Y

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u n t

E X P E R T

L S E D I F Y

c l a r e m o n t D I Y

Page 80: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

c l a r e m o n t D I Y

What will s/he make me do/tell me I can’t do?!?

I s s / h e g o i n g t o c h a n g e e v e r y t h i n g ? !

Who is this communications and marketing person?

Page 81: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

c l a r e m o n t D I Y

Probably a few things.

What will s/he make me do/tell me I can’t do?!?

I s s / h e g o i n g t o c h a n g e e v e r y t h i n g ? !

Who is this communications and marketing person?

No, not everything .

I am your new friend.

Page 82: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t

R E L AT I O N A L

L S E D I F Y

c l a r e m o n t D I Y

Page 83: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t

R E L AT I O N A L

L S E D I F Y

c l a r e m o n t D I Y

Page 84: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

V I S I O N A R Y

R E L A T I O N A L

S T R U C T U R E D

E X P E R T

c l a r e m o n t D I Y

Page 85: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

u n t L S E D I F Y

c l a r e m o n t D I Y

D I S T A N T

I M P E R S O N A L

I N F L E X I B L E

C O N T R O L L I N G

Page 86: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

D I Y

v s

L S E D I F Y

Page 87: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

L S E D I F Y

D I Y

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L S E D I F Y

D I Y

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L S E D I F Y

D I Y

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L S E D I F Y

D I Y

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L S E D I F Y

D I Y

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L S E D I F Y

D I Y

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F L E X I B L E

R E U S A B L E

I N F O R M A L

S C R A P P Y

V I S I O N A R Y

RELATIONAL

S T R U C T U R E D

E X P E R T

L S E D I F Y

D I Y

Page 94: DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

C A R O L I N E B O O T H

d i r e c t o r o f c o m m u n i c a t i o n s a n d m a r k e t i n g

T H E U N I V E R S I T Y O F N O R T H T E X A S L I B R A R I E S

c a r o l i n e . b o o t h @ u n t . e d u

C H A R B O O T H

h e a d o f i n s t ru c t i o n s e r v i c e s

T H E C L A R E M O N T C O L L E G E S L I B R A R Y

c h a r b o o t h @ g m a i l . c o m

s l i d e s h a r e . n e t / c h a r b o o t h

i n f o m a t i o n a l . c o m