Divinia Knowles Chief Financial Officer (CFO) / Chief Operating Officer (COO) Divinia is one of the driving forces behind Mind Candy, turning it from what was a small start-up based in Battersea, to a $250m company that has developed the global kids phenomenon Moshi Monsters™. With over 70 million registered users, Moshi’s HQ is set in the heart of London’s tech city, Silicon Roundabout. Divinia has worked in collaboration with Mind Candy’s founder and CEO Michael Acton Smith since 2006, when the company was established. A qualified management accountant, her years of business experience have helped grow Moshi Monsters into one of the leading kids’ entertainment brands of the digital age. At Mind Candy, Divinia has seen Moshi through from concept to delivery, being brought in to undertake and oversee all the office and financial management. Divinia is a member of the six-strong management team, Company Secretary and Board Observer; overseeing Finance, Operations and HR for the company whilst working with the management team to define overall business strategy and direction. In the past six years, Divinia has been responsible for monetising new products, building operational infrastructure, tightly managing finances in both the highs and lows of the company’s history. She has also overseen the business’s rapidly growing recruitment programme. Divinia’s areas of expertise centre around working with growing start ups driving sales growth, brand development, launching products, building market share, creating global distribution networks while maintaining financial excellence and operational efficiency. She brings valuable insight and knowledge to the team regarding the leadership and management challenges faced by fast-growth companies. Prior to Mind Candy, Divinia was in retail management for HOWE London, Belgravia. With a company turnover of approx £5m per annum, she worked on large-scale global interior design projects, focused across both commercial and residential for the likes of Madonna, Mick Jagger and Sharon Stone as well as Hackett stores in London, NY and Milan. She also worked with luxury London
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Divinia Knowles Chief Financial Officer (CFO) / Chief Operating Officer (COO)
Divinia is one of the driving forces behind Mind Candy, turning it from what was a small start-up based in Battersea, to a $250m company that has developed the global kids phenomenon Moshi Monsters™. With over 70 million registered users, Moshi’s HQ is set in the heart of London’s tech city, Silicon Roundabout. Divinia has worked in collaboration with Mind Candy’s founder and CEO Michael Acton Smith since 2006, when the company was established. A qualified management accountant, her years of business experience have helped grow Moshi Monsters into one of the leading kids’ entertainment brands of the digital age. At Mind Candy, Divinia has seen Moshi through from concept to delivery, being brought in to undertake and oversee all the office and financial management. Divinia is a member of the six-strong management team, Company Secretary and Board Observer; overseeing Finance, Operations and HR for the company whilst working with the management team to define overall business strategy and direction. In the past six years, Divinia has been responsible for monetising new products, building operational infrastructure, tightly managing finances in both the highs and lows of the company’s history. She has also overseen the business’s rapidly growing recruitment programme. Divinia’s areas of expertise centre around working with growing start ups driving sales growth, brand development, launching products, building market share, creating global distribution networks while maintaining financial excellence and operational efficiency. She brings valuable insight and knowledge to the team regarding the leadership and management challenges faced by fast-growth companies. Prior to Mind Candy, Divinia was in retail management for HOWE London, Belgravia. With a company turnover of approx £5m per annum, she worked on large-scale global interior design projects, focused across both commercial and residential for the likes of Madonna, Mick Jagger and Sharon Stone as well as Hackett stores in London, NY and Milan. She also worked with luxury London
interior designers such as Veere Grenney, Candy & Candy, Mlinaric and Melissa Wyndham. Divinia is a TechCity mentor, running her own London COO Tech Roundtable events and speaking at numerous conferences, as well as being a CIMA mentor. Originally from Surrey, she now lives in London and her interests include snowboarding, scuba diving, art exhibitions and painting. She is also an accomplished saxophonist in her spare time.
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