DISTRICT ALABAMA SEVEN › wp-content › uploads › ... · 2 AAF T 7 CE 2019 2020 AAF.ORG T7.COM RICHARD JOEL BEST PRESENTER AWARD BOLTON-MACVICAR-MALONE NATIONAL BEST PRESENTER

2019-2020

DISTRICTSEVEN

RESOURCE GUIDE

ALABAMAGEORGIALOUISIANAMISSISSIPPITENNESSEE

1 AAF DISTRICT 7 RESOURCE GUIDE | 2019 // 2020 AAF.ORG | AAFDISTRICT7.COM

CHARLIE MALONE NSAC ASSISTANCE FUND

1967 University of Georgia 1968 Georgia State 1969 University of Georgia 1970 Georgia State 1971 University of Tennessee 1972 Louisiana State University 1973 University of Tennessee 1974 Mercer University 1975 University of Tennessee (2ND NATIONAL)

1976 University of Tennessee 1977 University of Tennessee 1978 University of Georgia 1979 University of Tennessee (1ST NATIONAL)

1980 University of Georgia 1981 Southeastern Louisiana (4TH NATIONAL)

1982 University of Georgia (3RD NATIONAL)

1983 University of Georgia (1ST NATIONAL)

1984 University of Georgia

1985 University of Georgia (2ND NATIONAL)

1986 Southern Mississippi 1987 University of Tennessee 1988 Southeastern Louisiana 1989 University of Alabama 1990 University of Tennessee 1991 University of Alabama 1992 University of Alabama 1993 University of Georgia 1994 Loyola University 1995 Loyola University (1ST NATIONAL)

1996 Loyola University (2ND NATIONAL)

1997 University of Memphis 1998 Loyola University 1999 University of Alabama 2000 University of Alabama (1ST NATIONAL) 2001 University of Tennessee 2002 Loyola University

2003 University of Tennessee 2004 University of Tennessee 2005 Loyola University 2006 University of Tennessee 2007 SCAD 2008 Louisiana State University 2009 University of Alabama (2ND NATIONAL)

2010 SCAD 2011 SCAD 2012 University of Alabama (2ND NATIONAL)

2013 Louisiana State University 2014 University of Alabama 2015 Louisiana State University 2016 Louisiana State University 2017 Louisiana State University 2018 East Tennessee State University 2019 University of Alabama 2020 East Tennessee State University

The District Executive Committee established the Charlie Malone NSAC Assistance Fund in 2007. The fund was named after former Governor Charlie Malone in honor of his service to the District and his dedication to students. Voluntary contributions are collected during the year and are given to the National Student Advertising Competition (NSAC) team that wins the District competition at Spring Convention should they make it to the final round. The funds are used to aid with travel expenses to the NSAC finals held annually at the AAF ADMERICA! National Conference.

AAF’s National Student Advertising Competition (NSAC) is the premier college advertising competition. NSAC promotes and sponsors three levels of competition: District and two-tiers Nationally. Each year, it provides more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Schools within our district form teams and compete against one another to determine the District winner. By finishing first, this winning team is then designated to participate in the next level of the National competition against winning teams from all 15 of AAF’s districts.

The teams discuss their campaigns with a panel of industry executives in a semifinal round to determine who will compete in person at the annual ADmerica! National Conference. This semi-final round is conducted via on-line video conference and was added beginning with the 2014 competition. The top eight teams from this round go on to compete for the judges at Nationals..

For more information visit: https://en.wikipedia.org/wiki/National_Student_Advertising_Competition

NATIONAL STUDENTADVERTISING COMPETITION


RICHARD JOEL BEST PRESENTER AWARD

BOLTON-MACVICAR-MALONE NATIONAL BEST PRESENTER AWARD

BOLTON-MACVICAR AWARD

GOVERNOR’S MEDALThe Governor’s Medal is ordered by the Governor-Elect for the outgoing Governor, and presented at the annual District Convention by the Governor-Elect (the person being installed as Governor the same night).

Each year at District 7’s National Student Advertising Competition, an award is presented to the one student who is judged to be the most outstanding presenter among all university/college teams participating in the competition. This award, known as the Richard Joel Best Presenter Award, is named for the man who established it after working with Student Competition teams for many years. Begun as an official District-sponsored recognition bearing Richard Joel’s name in 2002, the Best Presenter Award was given annually for a number of years prior to that, with funding provided by Joel during those early years. Each year’s winner, chosen by the judges who select the winning Student Competition teams, receives a plaque and a $100 prize from the District. The winning presenter is announced and recognized during the ceremony at which the winning teams in District 7 Student Advertising Competition are announced. 2013 Johnny Sciortino, LSU 2017 Clooeen Conneran 2014 Jason Jones, University of Memphis 2018 Chance Powell, East Tennessee State University2015 Alexandra Olivier, Loyola University 2019 Katelyn Owen, University of Alabama2016 Paige Roberts, LSU 2020 Nicolas Chopivsky, Loyola University New Orleans

The Student Advertising Competition was created in District 7 in 1967 by Governor Fred MacVicar and Jack Bolton, President of the Atlanta Advertising Club. The competition was the result of the desire to provide a realistic learning experience for college advertising students. Realizing the success of the competition in motivating and teaching students entering the advertising profession, District 7 leaders successfully lobbied AAF leadership to adopt this competition, which has become the National Student Advertising Competition.

NSAC co-founders Bolton and MacVicar established an award to pay tribute each year to a person in District 7 who has dedicated special efforts to help advertising students. Special consideration is given for efforts to help student teams participate in the National Student Advertising Competition.

It should be noted that following the general intentions of the awards sponsors, nominees should be advertising professionals who give of their time rather than educators who work with the NSAC as part of their duties.

The Bolton-MacVicar Award is a certificate signed by Bolton and MacVicar to be presented to each recipient annually for 20 years. The first award was presented at the 1998 Leadership Conference.

Each year at the National Student Advertising Competition (NSAC), held at the AAF ADMERICA! National Conference, the AAF District 7 Bolton-MacVicar-Malone National Best Presenter Award is presented to one student who is judged to be the most outstanding presenter among all university/college teams participating in the competition. The award is named to honor NSAC co-founders, Former District 7 Governor Fred MacVicar and Former President of the Atlanta Advertising Club Jack Bolton, who started the competition in 1967. Each year’s winner, chosen by the NSAC judges, receives a $500 prize from AAF District 7. The winning presenter is announced and recognized during the ceremony announcing the winning NSAC teams.

2011 Monica I. Almeida, University of Texas El Paso 2016 Amanda Koontz, West Texas A&M University 2012 Gabriel Carter, Grand Valley State University 2017 Nathalie Nagamine2013 Robert Freeman Smith, Michigan St. University 2018 Joshua Race, Syracuse University2014 Katherine Vreeland, Johnson and Wales University 2019 Alexandra Farber, South Dakota State University2015 Brandon Mai, University of Oregon 2020 Kyle Fiene, University of Oregon

1997 Charlie Malone 1998 Connie Hendrix 1999 Rick Wemmers 2000 A.J. Busé 2001 Ken Sossamon 2002 Angela Bailey Henderson

2003 Trudi Snodgrass 2004 Jim Lamoreaux 2005 Alana Stephenson 2006 Mary Skinner 2007 Joel A. Mask 2008 Gerald Bower

2009 Amber Goodwin 2010 Dr. Bruce Roche 2011 Trudi Mullins 2012 Stephanie Ferguson 2013 Karen Johnson2014 No recipient

2015 Susie Norris 2018 Karen Johnson2019 Jennifer Cooley

Jack Bolton Fred MacVicar


JAN GARDNER MEMORIAL SCHOLARSHIP

DONALD G. HILEMAN AWARD

HARRY HOILE FORMER GOVERNOR’S AWARD

The scholarship program was established in 1989 in honor of District 7 Governor Jan Gardner of Memphis. This scholarship is awarded annually to deserving students of advertising and related fields. Students from District 7’s College Chapters are eligible, and criteria for the recipients include peer recommendations, writing ability and dedication to the advertising industry. A selection committee composed of former Governors and other District representatives reviews each application and the scholarship is awarded during the annual Spring Convention. The contributions of Jan Gardner to advertising, District 7 and her home club in Memphis, are plentiful. She was founder and president of a full-service agency for more than 25 years, establishing many “firsts” in the industry as well as within District 7. Her enthusiasm and dedication to high standards in educating our future advertising leaders resulted in the establishment of this scholarship following her untimely death in August 1989.

2012 Terisa Brenna, Art Institute of Tenn, Nashville 2017 Charles Bettendorf 2013 Katie Bontrager, University of Alabama 2018 Abigail Potter, Middle Tennessee State University2014 Katie Davis, University of Alabama 2019 Emeline Earman, University of Alabama2015 Loghan Laufenberg, University of Memphis 2020 Corrine Baldwin, University of Memphis2016 Hannah Alkadi, LSU

On July 16, 1985, in Chattanooga, the District 7 Board of Directors established an award to recognize a college educator for outstanding service to advertising, District 7, his/her local club or federation and college advertising students through his/her volunteer effort to the student advertising team, a student advertising club and teaching of superior quality. The first Donald G. Hileman Award was presented posthumously to Dr. Donald G. Hileman, Dean of the College of Communications at the University of Tennessee. Since that time, the recipients have been nominated by local clubs/federations and selected by the Educator Awards Committee.

The Donald G. Hileman Award has been presented to the following educators for their outstanding contributions to the future of advertising — the students.

1986 Dr. Donald G. Hileman, Univ. of Tennessee, Knoxville 1987 Ron Lane, Univ. of Georgia, Athens 1988 Dr. Elsie Hebert, LSU, Baton Rouge 1989 Dr. Bruce Roche, Univ. of Alabama, Tuscaloosa 1990 Gerald Bower, LSU, Baton Rouge 1991 Dr. Sandra Utt, Memphis St. Univ., Memphis 1992 Lee Wenthe, Univ. of Georgia, Athens 1993 Bettie Hudgens, Spring Hill College, Mobile 1994 Teri Kline Henley, Loyola Univ., New Orleans 1995 Ron Spielberger, University of Memphis, Memphis 1996 Pat Hartman, Spring Hill College, Mobile 1997 Jim Wenthe, Georgia College & State Univ., Milledgeville 1998 Dr. Eric Haley, Univ. of Tennessee, Knoxville 1999 Karen King, Univ. of Georgia, Athens 2000 Norm Grey, Creative Circus, Atlanta 2001 Ron Taylor, Univ. of Tennessee, Knoxville 2003 Dr. Karl Mann, Tennessee Tech Univ., Cookeville

2004 Marilyn Mancini, Univ. of Alabama, Tuscaloosa 2005 Dr. Anne Cunningham Osborne, LSU, Baton Rouge 2006 Melissa Tate, Samford Univ., Birmingham 2007 Dr. Kiersten Stausbaugh-Hutchinson, Univ. of Georgia, Athens 2008 Leslie Haines, The Art Institute of Tennessee, Nashville 2009 Lance Porter, Louisiana State University 2011 Susan Daria, University of Alabama 2012 Art Novak, Savannah College of Art & Design 2013 Dr. Stephen Marshall, East Tennessee State University 2014 Dan Balser, The Creative Circus, Atlanta 2015 Dr. Glenn Griffin, University of Alabama 2016 Dr. Megan Moe, Lee University 2017 Jonathan Hounshell 2018 Jay Waters, University of Alabama 2019 A.J. Búse, Middle Tennessee State University 2020 Mark Berry, University of Alabama

This award was established in April 1991, named after the first Governor of the District and presented annually at the April District Convention, it is given to the Chairman (Immediate Past Governor) one year after he/she has left office (the same year he/she rotates off the Board of Directors). It is presented by the Immediate Past Chairman.

1991 Harry Hoile 1992 Allen McCarty 1993 Charlie Malone 1994 Gus Wales 1995 Linda Sherman 1996 Faye Cook 1997 Cece Hylton 1998 Jimmy Warren 1999 Judy Fraser 2000 Sherri Sawyer

2001 Sheree Farrar Harper 2002 James Belton 2003 Charlie East 2004 Wanda McKoy 2005 Susan Tucker 2006 Laura Hasty 2007 Jim Wenthe 2008 Vicki Mills 2009 Michele Massey 2010 Kathy Jacobus

2011 Curtis Vann 2012 Laura Burton 2013 Elizabeth Perry 2014 A.J. Busé 2015 Amanda Fontaine 2016 Dawn Reeves 2017 Teresa Treadway 2019 Ace Bourgeois

Jan Gardner

Donald Hileman

Harry Hoile


GOVERNOR’S AWARD

OTIS DODGE MEMORIAL AWARD

1970 Annie-Claire Mote, Baton Rouge, LA 1971 Tom Buntin, Nashville, TN 1972 Martin Johnson, Mobile, AL 1973 Joel O. Swanson, Mobile, AL 1974 Willis Rogers, Birmingham, AL 1975 Jack Bolton, Atlanta, GA 1976 James M. Ward, Nashville, TN 1977 Russ Chappell, Tuscaloosa, AL 1978 Ron Council, Birmingham, AL 1979 Ron Hill, Atlanta, GA 1980 Jay Fields, Tri-City Metro, TN 1981 Arthur Curl, Birmingham, AL 1982 Dr. Bruce Roche, Tuscaloosa, AL 1983 J. Michael Gallagher, Nashville, TN 1984 George J. Waldron, Mobile, AL 1985 Jan Gardner, Memphis, TN 1986 Ron Thompson, New Orleans, LA

1987 Maggie Clark, Jackson, MS 1988 Arthur Baxter, Birmingham, AL 1989 Nancy Pitman, Dothan, AL 1990 Steve Newfield, Atlanta, GA 1991 Trena Packer Street, Memphis, TN 1992 Harry Hoile, Birmingham, AL 1993 Jim Wenthe, Milledgeville, GA 1994 Carolyn Salay, Montgomery, AL 1995 Charlie Malone, Clarkesville, TN 1996 Gerald Bower, Baton Rouge, LA 1997 Gus Wales, Baton Rouge, LA 1998 Lee Wenthe, Athens, GA 1999 Jake Smith, Jackson, MS 2000 Vicki Mills, Macon, GA 2001 Craig Harper, Memphis, TN 2002 Ann Halpern, Birmingham, AL 2003 Amy Bledsoe, Tri-City Metro, TN

2004 Laura Burton, Mobile, AL 2005 Elizabeth Perry, Baton Rouge, LA 2006 Mickey Woodham, Memphis, TN 2007 A.J. Busé, Nashville, TN 2008 Denise Ladner, Gulfport, MS 2009 Tim Templeton, Nashville, TN 2010 Chris Chamberlain, Nashville, TN 2011 Teresa Treadway, Johnson City, TN 2012 Sarah Jones, Mobile Bay, AL 2013 Ace Bourgeois, Baton Rouge, LA 2014 Mary Lee, Jackson, MS 2015 Susan Ewing, Memphis, TN 2016 Jeff Harrison, MS Gulf Coast 2017 Karen Johnson, Jackson, MS 2018 Amy Riddle, Dothan, AL 2019 Christian Schmid, Johnson City,TN 2020 Jennifer Cooley, AAF Mobile Bay

This award, established in October 1985, is totally coordinated and funded by former District Governors. The award is usually presented annually at the annual Leadership Conference. The award is also known as the “The Volunteer of the Year” award. The call for nominations is usually sent out in April/May. The Governor’s Award chairman is the three-years-removed Governor. The judging committee is composed of a minimum of five past governors to be determined by the award chairman. Nominations are sent to all former governors, regional directors, presidents and officers. The verbal presentation is made by the former Governor four-years-removed.

The mirrored, beveled glass award was first commissioned by Governor George Waldron. The traditional style of the award is mirrored so the winner may look at it and see the reflection of the perfect volunteer. Former winners, former governors and all incumbent district officers, regional directors and presidents are not eligible for the award. The award was purposefully founded to honor the work of a “volunteer“ who is not currently an officer/president.

1986 DeStephenson Fluker, Central Georgia Ad Federation 1987 Cece Hylton, Advertising Federation of Greater Mobile 1988 Rikki Boyce, Memphis Advertising Federation 1989 Nancy Hoover, Chattanooga Advertising Federation 1990 Betty Heard, Tuscaloosa Advertising Federation 1991 Bettie Hudgens, Advertising Fed. of Greater Mobile 1993 Bud Chamberlain, Nashville Advertising Federation 1994 Susan Richards Tucker, Tuscaloosa Advertising Fed. 1995 Renny Sherman, Nashville Advertising Federation 1996 Michele Massey, Tuscaloosa Advertising Federation 1997 Ann Halpern, Birmingham Advertising Federation 1998 Judy Whitcomb, Golden Triangle Advertising Fed. 1999 Pat Hartman, Advertising Fed. of Greater Mobile 2001 Kathy Hoskins, Advertising Fed. of Central Georgia 2002 Jeff English, AAF Baton Rouge 2003 Kendra Kimmons, AAF Baton Rouge

2004 Donovan Grettner, Acadiana Advertising Federation 2005 Carrie Alderfer, Tennessee Valley Advertising Fed. 2006 Amanda Fontaine, Jackson Advertising Federation 2007 Dawn Reeves, Birmingham Advertising Federation 2008 Kim Dowdy, AAF Mississippi Delta 2009 Michael Strickler, AAF Mobile Bay 2010 Saundra Lane, AAF Baton Rouge 2011 David Jacobs, AAF Knoxville 2012 Elizabeth Zupkow, AAF Central Georgia 2013 Lucy Arnold Sikes, AAF Tuscaloosa 2014 Leigh Farrior, AAF Montgomery 2015 Jessica Stanford, AAF Augusta 2016 Becky White, AAF Jackson 2017 Tabitha Bostick, AAF Tuscaloosa 2019 Julie Mann, AAF Tuscaloosa

This award was established in March 1968 and is presented annually at the April District Convention to recognize members of local clubs who have made significant contributions to the District. All members of the Executive Committee and past governors are excluded from receiving the award. The presentation is made by the Chairman (Immediate Past Governor). The call for nominations is distributed to all past governors, regional directors, current District officers, and current club presidents by the Chairman. A committee consisting of the Chairman, Governor, and Governor-Elect will review the nominations and determine the recipient.

The award is presented to the recipient by the Chairman and includes a verbal history of the winner’s achievements. This award is normally a “surprise” to the winner.


HALL OF FAME

MOSAIC SCHOLARSHIP

DISTRICT STUDENT ADVERTISING AWARDS BEST OF SHOW WINNER

This honor shall be presented on an “as appropriate” basis.

The selection committee shall be appointed, only when a nomination is submitted in accordance with all guideline criteria. The incumbent Governor shall appoint the selection committee to be composed of one representative of the incumbent Governor and at least four past District 7 Governors.

Nominations shall be submitted in writing to the District 7 Hall of Fame Committee, care of incumbent Governor, no later than February 15 and should not exceed two pages, with no attachments.

If possible, presentation of the Hall of Fame Award shall be made during the Governor’s Gala at the annual District Convention held in April. The honoree receives a crystal bowl etched with the their name and date of induction. The nomination and presentation should be a “surprise” announcement. No call for nominations will be distributed.

Criteria are listed to the right. Any former Governor of District 7 or current officer, president, or regional director (excluding the incumbent Governor) may nominate an individual. Past recipients are not eligible.

Selection of a District 7 Hall of Fame recipient shall be by unanimous decision of the committee. The name of the nominee shall then be submitted to the current District Executive Committee which also must agree unanimously. An individual may be nominated more than once.

The nominee must meet all the following criteria to be eligible:

• A former District 7 Governor• Exhibited exemplary,

extraordinary, dedicated, and lengthy service to District 7 and/or AAF.

• Achieved the highest success in the field of advertising and/or related industry.• Shown consistent high degree

of creative, original actions and initiatives to District 7.

• Indicates an ongoing dedication to increase the stature, enhance the image, while raising the standards of District 7, AAF and the field of advertising.

1985 Jim Ward, Nashville, TN, Governor 1974-75 1988 Dr. Bruce Roche, Tuscaloosa, AL, Governor 1980-81 1989 Jan Gardner, Memphis, TN, Governor 1983-84 1995 Trena Packer Street, Memphis, TN, Governor 1989-90

1999 Charlie Malone, Nashville, TN, Governor 1991-92 2004 Jimmy Warren, Tuscaloosa, AL, Governor 1996-97 2010 Sherri Sawyer, Memphis, TN, Governor 1998-99 2018 Vicki Mills, Macon, GA, Governor 2006-2007

The MOSAIC scholarship was established in 2009 by Governor Kathy Jacobus. This scholarship is awarded to recognize a minority student who exemplifies outstanding leadership and reflects the multiculturalism of today’s society. This $1,000 scholarship is presented to a student in April at the Spring Convention.

2009 Jarrett Cocharo, University of Memphis 2010 Michelle Gallien 2011 Christopher J. Porter, University of Alabama2013 Anitre Littlejohn2014 Sean Rice, University of Memphis2016 Ashley Paulmeno, University of Alabama2017 Angel Kelly, University of Memphis2018 Kyung-Woo Lee, Lee University2019 Olivia Anchondo, Middle Tennessee State University2020 Samantha Henderson, University of Mississippi

In the Spring of 2012, then Governor-Elect A.J. Busé established and funded a $5,000 scholarship fund for the District Student American Advertising Awards Best of Show winner. A $500 cash award is paid to each year’s winner, as determined by the judges, every year for 10 years, beginning with the 2012 competition. 2012 “Promo Portfolio Mailer” by Stephen G. Jones from Watkins College of Art, Design & Film (AAF Nashville) 2013 “One Bead” by Sarah Beth Hulver, SCAD (AAF Savannah)2014 “Ford Fiesta Poster Campaign” by Lara Kesler and Byron Wages, The Creative Circus (AAF Atlanta) 2015 Century Motorcycle Tools Package Design by Ruby Jazz, Middle Tennessee State University (AAF Nashville)2016 “A Series of Unfortunate Events” by Christopher Adams, Watkins College of Art, Design & Film (AAF Nashville)2017 Reasonover from Nossi College of Art in Nashville (AAF Nashville)2018 Mason Douglass and Katie McElearney from Savannah College of Art & Design (AAF Augusta)2019 Emeline Earman, University of Alabama (AAF Tuscaloosa)


CLUB OF THE YEAR COMPETITION (COTY)

AWARDS

DIVISION III and IV1st Place $1,0002nd Place $5003rd Place $250

If a Division II or Ad2 Club qualifies, they must score a minimum of 80% of the

average of the Division III and Division IV winning scores to be eligible. Clubs must

be in good financial standing with the District to win an award.

DIVISION III1st Place

Club & President of the Year

AAF Baton RougePatrick Box, President

2nd PlaceAAF Birmingham

Caperton Gillett,President

3rd PlaceAAF Memphis

Amy Hughes,President

DIVISION IV1st Place

Club & President of the Year

AAF MontgomeryKristina Turner,

President

2nd PlaceAAF TuscaloosaRebecca Royen,

President

3rd PlaceAAF Northeast

TennesseeJenny Kontos,

President

2019-2020 CLUB-OF-THE-YEAR

COMPETITION CRITERIA

2018-2019WINNERS

Entry in Club Achievement

Winning Club Achievement

Membership % Increase (based on Feb 2019-Mar 2020)

Mouth of the South Participation

Payment of District Dues on Time

Uploading Full Membership Roster/Email List On Time

Submitting Annual Budget and Documents to Regional Director

Professional AAA Entry Percentage Increase

Student AAA Entry Percentage Increase

Participation in Council of Presidents (CoP)Conference Calls

Submission of Club Reports to District E-Newsletter On Time

Submission of President’s Reports to Regional Director on Time (Leadership Conference, Forward Planning, Spring Convention)

Attendance of CoP and District Board Meetings(President or Proxy; 2 opportunities per conference)

Full registration of Attendees at District Meetings(Leadership Conference, Spring Convention)

Award of Local Scholarship OR Donationto Jan Gardner Memorial Scholarship Fund OR Mosaic Scholarship Fund OR Malone NSAC Fund

Submit posts to AAF District 7 social media pages

Completion of a Public Service Project

Join CoP Facebook Group

Attend American Advertising Awards webinars

Submit nominations for scholarships and awards

Participation on Ethics in Advertising Certification Event

25 points per book

1st Place 25 points2nd Place 15 points3rd Place 10 points

1% - 5% 25 points 5.1% -10% 35 points 10.1% -15% 45 points >15.1%+ 55 points

20 points

50 points

50 points

50 points



20 points per call

20 points per issue

20 points per report

20 points per meeting

20 points per attendee(max of 80 points per meeting)

20 points

10 points per post (max of 50)

50 points

10 points

10 points per webinar

20 points per nomination

15 points (1-5 attendees)25 points (6-0 attendees)35 points (10-15 attendees)45 points (15+ attendees)


CLUB ACHIEVEMENT AWARDS

DISTRICT 7 CLUBS / PRESIDENTS OF THE YEARDIVISION III

1993-1994 AAF Baton Rouge/ Charles East, Jr. Birmingham Ad Fed * 1994-1995 AAF Baton Rouge/ Karen Gaupp-Wozniak * 1995-1996 AAF Baton Rouge/ Pierre Guidroz Birmingham Ad Fed * 1996-1997 AAF Baton Rouge/ Nancy Steiner Birmingham Ad Fed * 1997-1998 AAF Baton Rouge/ Jeff English Birmingham Ad Fed * 1998-1999 AAF Baton Rouge/ Elizabeth Perry 1999-2000 AAF Baton Rouge/ Nicole Latiolais * 2000-2001 AAF Baton Rouge/Danielle Chapman * 2001-2002 AAF Baton Rouge/Lee Scioneaux2002-2003 Mississippi Gulf Coast Ad Fed/ Amber Goodwin2003-2004 Mississippi Gulf Coast Ad Fed/ Denise Ladner * 2004-2005 AAF Baton Rouge/ Glen Duncan2005-2006 Birmingham Ad Fed/ Michelle Latham2006-2007 Birmingham Ad Fed/ Dawn Reeves2007-2008 AAF Baton Rouge/ Carol Shirley2008-2009 AAF Baton Rouge/ Ace Bourgeois2009-2010 AAF Baton Rouge/ Marielle Land-Howard2010-2011 AAF Baton Rouge/ Jason Feirman * 2011-2012 AAF Baton Rouge/ Connie McLeod2012-2013 AAF Baton Rouge/ Hunter Territo2013-2014 AAF Baton Rouge/ Brian Rodriguez2014-2015 AAF Baton Rouge/ Jason Broha2015-2016 AAF Baton Rouge/ Rebecca Sadler2016-2017 AAF Baton Rouge/Trenton Bland * 2017-2018 AAF Baton Rouge/Theresa Nguyen2018-2019 AAF Baton Rouge/Patrick Box2019-2020 AAF Baton Rouge/Jonathan Palmisano

DIVISION IV

1994-1995 Montgomery Ad Fed * 1997-1998 Acadiana Ad Fed/ Nancy Marcotte * 1998-1999 Tuscaloosa Ad Fed/ Laura Lineberry and Michele Massey1999-2000 Greater Mobile Ad Fed/ Charlene Patterson2000-2001 Tuscaloosa Ad Fed/Susan Tucker2001-2002 Acadiana Ad Fed/ Dana Holladay2003-2004 Mississippi Delta Ad Fed/Robbie Scucchi2004-2005 Jackson Ad Fed/Rachel Crews * 2005-2006 Jackson Ad Fed/ Tammy Smith * 2006-2007 Tuscaloosa Ad Fed/ Lucy Arnold Sykes Jackson Ad Fed/ Karen Johnson ** 2007-2008 AAF Jackson, MS/ Amanda Fontaine2008-2009 AAF Northeast Tennessee/ Jessica Bland and Dawn Roller2009-2010 AAF Jackson, MS/ Mary Lee2010-2011 AAF Jackson, MS/ Jama Killingsworth2011-2012 AAF Jackson, MS / Becky White2012-2013 AAF Jackson, MS/ Megan Harris 2013-2014 AAF Jackson, MS / Janet Walker2014-2015 AAF Jackson, MS/ Yolanda Foster2015-2016 AAF Montgomery/Michelle Leland2016-2017 AAF Montgomery/Michelle Leland * 2017-2018 AAF Montgomery/Kristina Turner2018-2019 AAF Montgomery/Kristina Turner *2019-2020 AAF Tuscaloosa/Rebecca Royen

The Club Achievement Awards are presented annually at the Spring Convention to ad clubs and federations who display exceptional accomplishments in club operations. Awards are presented on both the District and the National level.

Every year, District 7 and AAF honor top clubs in eight categories: advertising education, communications, diversity, government relations, club operations, membership, programs, and public service. Additionally, a club of the year is chosen in each membership division based on overall excellence in club operations and in specific areas. While club achievement is a major component of the Club of the Year competition, clubs also earn points for fulfilling certain criteria throughout the year.

AAF local associations are organized into five club membership divisions by size to ensure impartial competition, as well as facilitate communication and networking among club leaders:

Division I 500+ members Division II 250-499 membersDivision III 100-249 membersDivision IV fewer than 100 membersDivision V Ad 2 Clubs

First-, second-, and third-place awards are designated in each division within each category at the discretion of the judges. A District Club and President of the Year Award is given to the club in each division, based on the first-, second-, and third-place awards it receives, in addition to points accumulated during the year. A National Club and President of the Year Award is given by AAF to a club based solely on first-, second-, and third-place awards received on the national level.

* FIRST PLACE NATIONAL ** SECOND PLACE NATIONAL


DISTRICT 7 BY-LAWSARTICLE — NAME

The name of this organization shall be AMERICAN ADVERTISING FEDERATION DISTRICT 7.

ARTICLE II — PURPOSE

The purpose of this organization shall be to encourage cooperation among the local member organizations within the District for mutual helpfulness, to further the development of advertising within the District and to support the activities recommended by the American Advertising Federation (AAF).

ARTICLE III — MEMBERSHIP

The members of this organization shall include local member organizations, including Ad2 organizations, in District 7, which includes all or parts of the states of Alabama, Georgia, Louisiana, Mississippi and Tennessee. To be eligible for membership, each local federation must be in good standing with the AAF.

ARTICLE IV — GOVERNING BODY

Section 1. The governing body of this organization shall be the District Board of Directors. This Board shall be composed of the District Officers, Regional Directors responsible for his/her home club plus additional clubs that are in geographic proximity to each other, the President of each affiliated local organization, the President of the AAF, the Eastern Region representativefrom District 7, the District Academic representative, the District American Advertising Awards Committee representative, any DistrictAd2 representative, and any other National AAF Board member from District 7.

Section 2. The Officers of the District shall be Governor, Governor-Elect, two Lt. Governors, Secretary/Treasurer, Board Chair (the Immediate Past Governor) and Historian. These voting officers make up the body of the Executive Committee. The Governor votes only in the event of a tie vote.

Section 3. There shall be an Executive Committee composed of the District Officers who shall each have one vote on the Executive Committee. The Eastern Region representative from District 7 and any AAF National Board Member from District 7 shall serve as voting ex-officio members of the Executive Committee. The Executive Committee shall act for the Board between meetings of the Board. However, in all matters, the Board may overrule the Executive Committee. The Executive Committee shall meet at the request of the Governor or a majority of the Executive Committee.

ARTICLE V — DUTIES OF OFFICERS

Section 1. The following are the duties of the District Governor:

a. To communicate regularly with members of the Board asking for their cooperation and advice in the furtherance of the work of the District.

b. To visit as many local member organizations within the District as possible and otherwise to keep in touch with the work of the local organizations. (Clubs are urged to pay travel expenses of the Governor and other District officers for installation visits).

c. To encourage and foster the formation and affiliation of new local organizations in the District in cooperation with the AAF.

d. To appoint all District Committee Chairpersons except as otherwise specified in these By-Laws.

e. To call and preside at all meetings of the Executive Committee, Board of Directors and all District meetings.

f. To collect all records of his/her administration to include minutes of all meetings — Executive Committee and Board of Directors — all financial records to include all interim financial reports and statements, books used in the bookkeeping process, records of all banking transactions and a copy of the annual audit review, all to be forwarded to the District 7 designated digital storage within 90 days of the completion of his/her term as Governor.

g. To serve on the AAF Board of Directors and the Council of Governors and attend all their meetings. As a member of the AAF Board of Directors and the Council of Governors, the Governor should support the mission and initiatives of the AAF while

h. representing the best interests of District 7 and its member federations.

i. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Chairpersons Manual.


Section 2. The following are the duties of the Governor-Elect:

a. To assist the Governor in all District duties as the Governor directs.

b. To assume the duties of the Governor in his/her absence from the District due to illness, mental or physical incapacity, or prolonged absence from the District.

c. To promote all National and District AAF programs in the District.

d. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Chairpersons Manual.

Section 3. The following are the duties of the two Lt. Governors:

a. To assist the Governor in all District activities.

b. To coordinate and promote all National and District AAF programs within the District.

c. To lead any activity which the Governor directs.


Section 4. The following are the duties of the Secretary/Treasurer:

a. To keep a permament record of the minutes of all meetings of the District’s Executive Committee, Board of Directors and Annual Business Meeting, and to distribute copies of all minutes to all Board Members, all Past Governers and Committee Chairpersons

b. To compile and distribute to all Board Members, Committee Chairpersons and the five most Immediate Past Governors, a complete roster of Officers of the District, member organizations, District Committee Chairpersons and all Past Governors, upon distribution of the District 7 directory, at the beginning of the District year.

c. To gather and distribute complete membership rosters, including Officers and Committee Chairpersons, of all local member organizations within the District.

d. To assist the Governor in carrying on correspondence and performing such other duties as may be assigned by the Governor.

e. To be responsible for all collections and disbursements as approved by the incumbent Governor, maintain the books and make a report of all receipts and disbursements to the Governor, Executive Committee and Board of Directors at each Board Meeting.

f. To bring the District’s books and financial records to each meeting of the Executive Committee so that these records may be audited and reviewed by an Auditing Committee to be appointed by the Governor.

g. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Chairpersons Manual.

Section 5. The following are the duties of the Historian:

a. To keep the history of the District. To keep the history would include seeing that the Immediate Past Governor contributes to our archives the records of their administration in a timely manner.

b. To draft, at the direction of the Governor, and to permanently record, resolutions of the Board and the District membership.

c. To serve as chair of the Nominating Committee.

d. To serve as parliamentarian at meetings of the Board, the Executive Committee, and the Annual Business Meeting.

e. To keep in touch with former governors and to keep them informed of the activities of the District.

f. Examine the District archives and to ensure that all pertinent materials including, but not limited to, all financial statements, board minutes and Executive Committee minutes from the previous year are present and organized.

g. To be responsible for the duties as outlined in the Job Description for this office set forth in the annual Board of Directors & Chairpersons Manual.

DISTRICT 7 BY-LAWS(continued)


Section 6. The following are the duties of the Board Chair (Immediate Past Governer):

a. To serve as a resource for the Leadership and Spring Convention Committee.

b. To serve on and appoint the other members of the By-Laws Committee.

c. To serve as Chair of the Nominating Committee.


Section 7. It shall be the duty of all officers and Regional Directors to attend, if at all possible, all District Board Meetings, the Annual Convention and Business Meeting, and the Leadership Conference.

Section 8. Succession to Office: Should the Governor become incapacitated by illness or accident, withdraw from the field of advertising, or move from the District, he/she shall be succeeded automatically and immediately by the Governor-Elect. The Governor-Elect shall then act fully in the capacity of District Governor and shall apportion his/her duties among the two Lieutenant Governors as he/she deems necessary. If for any reason the Governor-Elect cannot succeed to the office of Governor under the aforementioned circumstances, the office of Governor-Elect also shall become vacated immediately. Then, it shall be the duty of the District Secretary/Treasurer to call the Executive Committee into a special session for the purposes of electing both a Governor and Governor-Elect. The Secretary/Treasurer will chair the special session until the election of a Governor.

Section 9. Vacancy of Office: In the vacancy of any office other than Governor, the Governor shall fill said office by appointment subject to the approval of the Board at its next meeting.

Section 10. It shall be the duty of each elected officer, if at all possible, to attend the District Convention, Annual Business Meeting, Fall Board Meeting (if applicable), Leadership Conference, AAF Convention, and to prepare a written report about their area of responsibilities, to be presented to the Governor and Board of Directors.

Section 11. At the request of the Governor, a review committee, consisting of the Governor, Board Chair, Governor-Elect, Historian, and one additional past Governor, can be called into session to review the performance of any elected Officer or Regional Director. If this review finds said performance to be significantly deficient, the committee, by majority vote of all members, can take any action deemed appropriate, including dismissal from office.

ARTICLE VI — DUTIES OF DIRECTORS

Section 1. The Board of Directors is the governing body of the District. Its function is to establish policy and to carry on the business of the District.

Section 2. It is the duty of each President of each local member and Ad2 organization to serve as a member of the District Board of Directors and to attend, if at all possible, all District meetings, the Annual Convention and Business Meeting, and the Leadership Conference. Each local member and Ad2 organization is urged to budget sufficient monies so its President can attend these meetings in their capacity as a District Board Member.

Section 3. The following are the duties of the District Regional Directors:

To work with all local member and Ad2 organizations within their respective geographical areas as assigned, and to coordinate all District activities within their respective regions. Each District Regional Director shall strive to visit all local member organizations within their assigned geographical area at least once a year. The District Regional Directors should especially work to see that the Clubsthey represent are aware of and actively participate in the projects and activities of our District (such as collection of dues, sending in membership lists, promoting participation of clubs in American Advertising Awards, Student Awards, Club Achievement and Club of the Year Competitions, College Chapter recruitment, etc.).

ARTICLE VII — MEETINGS

Section 1. The District Board shall hold Board meetings at least two times annually or at the call of the Governor, or upon a call signed by a quorum of the Executive Committee or a quorum of the District Board of Directors. Voting at these meetings will be limited to the persons identified in Section 1. Article IV (Governing Body). Each voting member of the Board may designate a proxy. All proxies must present written authorization from the person represented to the District Secretary before each Board meeting. No person may cast more than one vote.

Section 2. The District Board and/or Executive Committee may conduct official business by mail and/or e-mail, provided that no



proposition shall be declared to have been carried until it shall have received a majority of the votes of all members of the Board and/or Executive Committee.

Quorum: A quorum necessary to conduct official business at District Board Meetings will consist of a simple majority of the District Board of Directors as specified in Article IV, Governing Body.

Section 3. Annual Convention and Annual Business Meeting: There shall be an Annual Convention of the District to be held, if possible, at least 60 days prior to the AAF National Convention held annually in June; to be held at a time and place voted on by the Board of Directors. If the Board does not act, the Executive Committee shall set the time and place. A part of the Annual Convention

shall be set aside for the Annual Business Meeting of the District.

ARTICLE VIII — REPRESENTATION AT ANNUAL BUSINESS MEETING

Each local member organization and Ad2 organization in good standing will be entitled to one vote at the Annual Business Meeting. Voting by each such organization shall take place only in person at the Annual Business Meeting by a duly authorized representative of the organization. Each District Officer will also be entitled to one vote at the Annual Business Meeting, but such Officer must be present to vote.

However, District Officers cannot be designated voting representatives of their local organization at the Annual Meeting.

ARTICLE IX — DUES

Section 1. District dues shall be set by the Board of Directors at the Annual Business Meeting. Local organizations and Ad2 organizations will be assessed dues for each of their members on a per annum basis. Each club is invoiced for a minimum of 30 members or the current membership total*.

ARTICLE X — ADMINISTRATIVE & FISCAL YEAR

The administrative and fiscal year of the District shall begin the first day of July following the District’s Annual Convention.

ARTICLE XI — ELECTION OF OFFICERS

Section 1. Nominating Committee: At least six months prior to the Annual Convention, the Governor shall appoint a Nominating Committee of five members. The Governor should ensure that the five members are eligible to serve and are active in their local federation and at the District level. Persons serving on the Nominating Committee are not eligible to be nominated for any position or office. These shall be the Historian, three Past Presidents and/or Regional Directors and one former Governor of District 7. The Governor and Governor-Elect shall be non-voting ex-officio members of the committee. It shall be the duty of the Nominating Committee to discuss all proposed nominees with the Governor and Governor-Elect and any other officers as deemed helpful. Under normal circumstances, the Nominating Committee will nominate the Governor-Elect to be the next Governor. However, before they may be nominated, the Governor-Elect and all other nominees must be contacted by the Nominating Committee and express a willingness to serve if elected. Then the Nominating Committee will prepare a list of nominees, including one nominee for each District Office, and Regional Directors. The nominating Committee must distribute (via mail and/or e-mail) the list of nominees to all members of the Board at least 60 days prior to the Annual Convention. It is expected that the Nominating Committee will follow the Nominating Committee Standard Procedures in its deliberations.

ARTICLE XII — COMMITTEES

Section 1. The Governor shall appoint committees and chairpersons, as deemed appropriate, and as needed to advance the interests of District 7, except as otherwise specified in these By-Laws. The Governor shall be an Ex-Officio member of all committees.

Section 2. It shall be the duty of each committee chair and/or coordinator to attend, if possible, each District 7 Board Meeting, and to prepare, in advance, a written report on the area of responsibility to be presented to the Board of Directors.

ARTICLE XIII — AMENDMENTS TO THE BY-LAWS

Section 1. The By-Laws may be amended by three-fourths vote of the members of the Board of Directors in attendance at any regular or special meeting of the Board, provided Section 2 of this Article is followed.

Section 2. Proposed amendments to the By-Laws may be made by any five members of the Board, provided such amendments are submitted in writing to the By-Laws Committee at least 60 days prior to Board meeting. Also, the By-Laws Committee may propose amendments. All amendments must be distributed (via mail and/or e-mail) by the By-Laws Committee to all members of the Board and all Past Governors at least 30 days prior to the Board meeting in which the amendments will be voted on.



ARTICLE XIV — PROCEDURES

In all matters not specifically covered by these By-Laws, the meetings of the Board Executive Committee, other committees, and the Annual Business Meeting will be conducted by Robert’s Rules of Order, Revised.

ARTICLE XV — DISTRIBUTION OF ASSETS UPON DISSOLUTION

Section 1. Upon the dissolution of the District, the assets of the District shall be applied and distributed as follows:

a. All liabilities and obligations of the District shall be paid, satisfied and discharged, or adequate provisions made thereof.

b. All other assets of the District shall be transformed to one or more domestic corporations, societies, educational institutions, or organizations engaged in similar activities, pursuant to plan of distribution of assets adopted by the Board of Directors as provided by law.

Section 2. Prohibition. In no event shall the assets of the District be distributed to any board member, officer or individual member upon dissolution of the District.

NOTE: Revisions were adopted at the Annual Board Meeting on April 16, 2018, in Jackson, Mississippi.

NOTE: Revisions were adopted at the Annual Board Meeting on August 4, 2018, in Huntsville, Alabama.

NOTE: Revisions were adopred at the Annual Board Meeting on April 13, 2019, in Mobile, Alabama

*In accordance with National AAF By-Laws, Districts may not levy dues on clubs/federations within such Districts in excess of 42% of the amount of dues paid by such clubs/federations to the National Federation.



DISTRICT 7 HISTORY

A Trendsetter from the Beginning Founded on the principle of promoting and perpetuating high advertising standards, the American Advertising Federation (AAF) is intended to provide national leadership on issues involving and affecting advertising so as to advance and protect the industry.

By the turn of the 19th Century, advertising had been recognized as an important and viable means of communication. The industrial movement gave rise to the need for product and service promotion; and with this, the advertising profession was established. As the profession grew into an industry, practitioners became concerned with assuring high business standards. Then, as now, the advertising professionals identified the need to join together to protect and promote their trade. This thought led to the organization of professional advertising clubs founded on the principle of upholding high industry standards. Across the country advertising professionals formed local organizations to achieve this objective.

By 1904 these local advertising clubs realized that to be most effective they should join together. Accordingly, in 1904 the local clubs in the West formed the Pacific Coast Advertising Men’s Association. A year later, the East Coast clubs organized into the National Federation of Advertising Clubs. These two regional groups evolved to become the Advertising Association of the West (AAW) and the Advertising Federation of America (AFA).

Both associations worked to raise the standards of advertising through education and self-regulation. In the East, the AFA organized a national vigilance committee in 1911 and launched the “truth in advertising” movement, the forerunner to Better Business Bureaus. The AAW became involved in this movement a year later.

After the Second World War, business and advertising expanded. The advent of commercial air travel and continued progress in telecommunications brought the East and West closer together. At the same time, the Federal establishment in Washington found it increasingly confusing and cumbersome to deal with two regional organizations representing the same interests. Pressure towards merger of the AFA and AAW mounted.

Our national organization, AAF, did not emerge until 1967, some 19 years after the 7th District was organized. AAF was created when District 7’s national organization, the AFA, merged with the AAW. A joint convention was held in 1962 during which a commission was formed to discuss the issue of merger. Five years later, the Advertising Association of the West joined forces creating a unified grassroots organization for the good of advertising: the American Advertising Federation. The result of the merger has proven to be a strong national organization that works con-tinuously to promote and defend the advertising industry.

Advertising Legislation Overseer In 1987, 20 years following the formation of our national association, AAF’s National Conference, held annually, was scheduled in Orlando, Florida. A few months prior to the convention, the state of Florida passed a tax on advertising. AAF had a choice: move the convention, or march on Florida.

Hundreds of AAF volunteers rallied during the convention and worked untiringly afterward to encourage Florida’s legislators to rescind the ad tax. The march during the National AAF Convention was covered by national network news. Our voice as an industry was heard throughout this nation both during and following the convention. Before the conclusion of that year, America witnessed the Florida legislature rescind the tax on advertising.

While the first state to actually have to fight to rescind a tax on advertising was not located within our district, we consider the event a very important part of our history. As an association, our professional network–District 7, which served the interest of advertising in the five-state area of Alabama, Georgia, Louisiana, Mississippi and Tennessee–feared the potential domino effect. If Florida was successful, our states’ legislators might choose to follow. We felt a professional obligation to help educate legislators as well as the public as to the negative economic impact of an ad tax.

Structure of the AAFAAF is divided into three regions: East, Central and West. The regions are subdivided into 15 districts. AAF headquarters are in Washington, D.C. Today, there are more than 220 advertising clubs and federations with approximately 40,000 members which represent the AAF grassroots organization. AAF also includes in its membership 125 corporate members and subsidiaries and more than 200 college chapters. AAF is the only existing national organization which represents all segments of the industry: advertisers, advertising agencies, media and advertising service companies.

Located in the Eastern Region, District 7 is one of AAF’s largest districts in both geographic and membership size. District 7 encompasses five states with 20 advertising clubs and federations representing more than 3,000 advertising professionals. Today, District 7 is considered to be one of AAF’s most innovative and progressive districts. Several former governors have served as Chair of the AAF’s Council of Governors, including: Jim Ward in 1976-77, Mike Gallagher in 1983-84, Linda Sherman in 1997-98, Jimmy Warren in 2000-01 and, most recently A.J. Busé in 2015-16; Dawn Reeves in 2017-18. Mary Lee will be the COG Chair in 2020-21


How It All BeganIn the beginning, life was somewhat different. By the late 1930’s, what is now District 7 was split between District 9 (Alabama, Georgia, Mississippi, North and South Carolina, Tennessee and southern Virginia) and District 10 (Arkansas, Louisiana, Oklahoma and Texas). District 9 & 10’s national organization was then called the AFA.

The AFA’s district structure disintegrated as the nation became involved in World War II, and, it was the late 1940’s before the AFA began piecing itself back together. By 1948, most of the states surrounding District 7 currently had been organized into districts. According to District 7’s first Governor, Harry Hoile of Birmingham, Alabama, representatives from six clubs and federations gathered in Birmingham in November 1948. Harry called the initial meeting to organize District 7 at the request of AFA President Elon Borton. At that time, Harry was a member of AFA’s Board of Directors.

“The leadership of advertising clubs located in Atlanta, Baton Rouge, Birmingham, Memphis, Mobile and Nashville drafted a constitution and by-laws, and elected district officers. We represented some 400 club members,” Harry recalled.

The first district convention was held in Baton Rouge in 1949, and its delegates elected Lee Herzberg of Baton Rouge, Louisiana, as second Governor. Since its founding, District 7 has had a consistent line of advertising professionals serve as Governor. Joel Swanson of Mobile, Alabama, has the distinction of serving the longest term, 30 months (1970-72).

Throughout the years, the District fiscal year has changed, most recently in 1994. The fiscal year shall be from July 1 to June 30 in keeping with the AAF fiscal year.

The Voice of the Advertising Industry District 7 has long reigned as a champion for the advertising industry on all levels: local, state, regional and national. District 7 professionals are consistently tapped by AAF to serve on any one of its 25 national committees, such as: Academic, American Advertising Awards, By-Laws, Club Services and Public Service. The force of District 7 has helped direct the growth of AAF as a national grassroots organization since its birth in 1967.

AAF’s National Student Advertising Competition (NSAC) originated within the leadership of the 7th “Deep South” Dis-trict. In 1966, then Lt. Governor Fred MacVicar and Atlanta’s Jack Bolton developed the concept and in 1967, District 7, with the help of the Atlanta Ad Club, took this on as a major project on behalf of District 7. It was first officially named the 7th District Student Advertising Campaign Competition. By 1969, the success of our District’s project had caused other Districts to have similar competitions. In 1969, our own District 7 Governor Al Dick of Chattanooga, Tennessee, made the motion that resulted in the AAF Council of Governors recommending

that AAF adopt this Student Advertising Campaign Competition as a national project. AAF did adopt this project and in 1973, the first national competition was held with an unnamed wine as the product. The National Student Advertising Competition has been held at AAF’s National Convention every year since 1973. Beginning in 1973, the District’s winning team has competed in the National Competition.

This is a college-level team competition with each school team, in effect, serving as a full-service agency. The same case study is presented to all competing teams on a product or service to design a format, research the market, prepare budgets, select media and prepare a whole advertising campaign. It’s a hands-on competition. There is a competition held among teams from schools with AAF-affiliated College Chapters in District 7 with presentations made at the annual Spring Convention. Originally, the winning team from each District advanced to the national Student Advertising Competition held during the AAF National Convention and competed with all of AAF’s 15 district winners. However, beginning in 2015, a second preliminary tier of judging was added where each district-winning team, along with a “wild card” and a “virtual” winning team, is interviewed via an online video-conference. From that interview, only the top eight team compete live for the judges at AAF’s ADMERICA Convention. There have been four teams from District 7 that have won the National Competition: in 1979 the team from the University of Tennessee, in 1983 the team from the University of Georgia, in 1995 the team from Loyola University, and in 2000 the team from the University of Alabama. The University of Alabama subsequently came in second place at the national competition in both 2009 and 2012.

During the 1997 Spring Convention in Huntsville, Alabama, the District celebrated the 25th Anniversary of student competition which originated in District 7. The Bolton-MacVicar Aid to Students Award was established honoring the competition’s founders Jack Bolton and Fred MacVicar.

Awards & Competition Are D7 Mainstays The year 1967 proved to be a landmark for our district. Be-sides the merging of the AFA and AAW into the AAF, District 7’s first female governor, Annie-Claire Mote of Baton Rouge, Louisiana, had just completed her term. (Another decade and a half would pass before we would elect another female to serve as governor.) And, a tradition began. Otis Dodge of Birmingham, Alabama, a popular district officer, met an untimely death. Shocked and saddened at the news he had drowned, the district established the Otis Dodge Memorial Award. District officers, regional directors, club presidents and former governors vote by secret ballot to select the person who has contributed most significantly to the district. The award is presented each year during our Annual Convention, traditionally held in the spring.

DISTRICT 7 HISTORY(continued)


The Harry Hoile Award, named for our first Governor, was established in 1991 to give recognition to each immediate past governor for District accomplishments and dedication.

Early district conventions were similar to current ones. Our Leadership Conference, designed for club management and committee leadership to network and exchange ideas, promotes strengthening our clubs and federations as a viable professional organization serving its local community. District 7 was one of the first, if not the first, to conduct such a conference. Beginning in 1968, because of its central location, the Birmingham Advertising Club was the official conference host, and this practice continued until the early 1980’s. Since then, clubs pitch to host the District Leadership Conference, and it is traditionally held in late July or early August.

In 1988, the District Board members voted and changed the name or our Mid-Winter Board Meeting to the Fall Board Meeting, which is traditionally held in mid-October or early November. In November 1988, the Augusta Advertising Club hosted our first Fall Board Meeting. It was during that meeting we officially celebrated our 40th birthday. Due to increasingly low attendance and the advancement of on-line means of meeting and communicating, the D7 Board voted to forgo the Fall Board Meeting beginning in 2015, leaving just two “in person” meetings per year.

The Annual Convention, traditionally held in April, focuses on education for the advertising professional. As early as 1955, delegates heard presentations on emotional aspects of color in advertising. In recent years, advertising and marketing leaders from national corporations and major brands have shared insights and breakthroughs for advertising with District 7 Convention delegates.

It is during the Annual Convention that District 7 conducts its annual election, holds the American Advertising Awards presentation and hosts the Governor’s Gala for the purpose of installing newly elected officers and directors. District officers and directors elected during the convention take office on July 1. The Annual Convention is traditionally held in April.

At one time, the Spring Convention was held in the governor’s home city. However, as the district grew in club size, other factors such as central location and hotel facilities began to play an important role in convention site selection.

District 7 has grown steadily since its birth, though slowly at first. It wasn’t until 1953 that District 7 added its first new club since its founding in 1948. Though New Orleans was organized as an advertising association, it did not affiliate until 1953. By 1955, the district included Jackson, Mississippi, and Tri-Cities, Tennessee. There were 11 clubs by 1958. Chattanooga, Tennessee; Colum-bus, Georgia; and Montgomery, Alabama, had affiliated. Tri-Cities dropped out but later rejoined as Northeast Tennessee. In 1960, the 7th “Deep South” District counted 14 clubs with

1,300 members. New clubs included Knoxville, Tennessee; Savannah, Georgia; and even Pensacola, Florida, which is now in District 4. By 1967, we had grown to 16 clubs and 1,450 members. At that time, new clubs located in Augusta, Georgia; Lafayette, Louisiana; and Biloxi-Gulfport, Mississippi, had affiliated.

In 1975, we claimed 19 clubs in District. New clubs were located in Huntsville and Tuscaloosa, Alabama, and Macon and Gainesville, Georgia. The following year, the District added its first Ad 2 club, Atlanta, and senior clubs in Muscle Shoals and Dothan, Alabama. Tri-Cities re-affiliated that same year. In 1977, Athens, Georgia became affiliated with District 7, and in 1979, the Mississippi Golden Triangle Club representing both Columbus and Tupelo joined our District. In 1985, the club from Alexandria, Louisiana, became a part of the District, and in 1990 dropped out for a few years.

In 1992, the Golden Triangle Club split into two clubs with Columbus, Mississippi, eventually keeping the Golden Triangle name and a new North Mississippi Club in Tupelo joining District 7. Other clubs that joined in the 1990s were in Hatttiesburg and Greenville in Mississippi, Anniston in Alabama, and Jackson in Ten-nessee, none of which remain active.

District 7 is one of the largest in the AAF with a total of 20 clubs & federations. Since 1980, the District has enjoyed tremendous growth in the affiliations of College Chapters which now number 24, making up a very important part of our network.

By the mid-‘80s, District 7 had once again proven its value to the AAF national network. As a district, we agreed to adopt AAF’s National Standardization Policy which included encouraging our clubs and federations to change their fiscal club year to June 1- May 31; incorporating the name “ADDY” into our district and local club/federation annual creative-excellence-in-advertising awards competition; and filing for “nonprofit” status.

We were one of the first AAF districts to agree to all five points covered by the national standardization policy. The move to adopt and implement the policy as set forth by AAF’s Council of Governors and Standardization Committee can be directly attributed to the gubernatorial administrations of Michael Gallagher, George Waldron and Jan Gardner.

Equal Representation by Size and Interest Other important District developments include the addition of a director for each state to our board, which occurred during the administration of Governor Ron Hill of Atlanta, Geor-gia (1977- 78). In 1979-1980, under Governor Arthur Curl, that was expanded to include two directors per state. To maintain the delicate voting balance, state directors were given one-half vote each. We later amended our by-laws to allow each state director one full vote. State directors are responsible for assisting in the implementation of all District activities within their respective state. It was at the recommendation of the local club/federation leadership and state directors that District 7 structured district



conventions to accommodate the scheduling of state meetings. Today, most states only hold a state meeting separate from district meetings due to a special situation, such as legislative action.

During 1981-82, Governor J. Michael Gallagher of Nashville, Tennessee, led us to the fruition of the district office at what was then Memphis State University, now University of Memphis, naming the room which it occupies for former Governor Jay Fields of Tri-Cities, Tennessee.

Governor Jan Gardner of Memphis, Tennessee, focused on the grassroots by establishing the Council of Presidents. Governor Ron Thompson of New Orleans, Louisiana (1984-85), brought us the concept of district coordinators for implementing district projects and strengthening our network in the legislative and public service areas.

In 1985, during the administration of Governor Maggie Clark of Jackson, Mississippi, District 7 established two important awards: the Donald G. Hileman Memorial Award, which recognizes the District’s educator of the year, and The Governors Award, which recognizes the District’s grassroots volunteer of the year. The same year, the District Board voted to establish the District Hall of Fame, whose membership is composed of former Governors, with Honorary Chairmen elected by the District Board. Honorary Chairmen are elected based on an individual’s continued involvement in AAF’s District 7 beyond their term as Governor. It’s not surprising that individuals inducted into District 7’s Hall of Fame as Honorary Chairmen have maintained involvement on the national level as well.

District 7 – Rich in Tradition and Heritage The 1989-90 year, under the leadership of Trena Packer-Street of Memphis, Tennessee, saw the establishment of three new outstanding programs: Jan Gardner Memorial Scholarship and Education Program: Funded by the District and memorial contributions given in the honor of former Governor Jan Gardner (1983-84). Established August 11, 1989, this ongoing fund presented the first $1,000 scholarship at the District Convention in Chattanooga on April 7, 1990.

Student Creative Awards Competition: Designed to give expression and outlet for talented students within the District 7 College Chapters to submit original and unpublished work. Cash awards of $200 and Honorable Mentions were presented at the District Convention in Chattanooga on April 7, 1990.

The Alabama Advertising Educational Foundation: Chartered and signed on January 10, 1990 in a meeting in Tuscaloosa, Alabama. Scholarships of up to $1,000 are to be made available to students of Advertising, Commercial Art, Marketing and Public Relations. This is the first program of its kind.

These new programs are the result of the upthrust of many student-oriented programs put into place from the beginnings

of Advertising Clubs within the District. In keeping with AAF requests, beginning in 1992, District 7 began an ADDY standardization process to encourage all clubs to autoforward all local ADDY winners.

The process has come full circle, with a majority of District clubs now autoforwarding to District and on to the national ADDY Awards competition. In 1991, a District ADDY workshop was established to be held at the Fall Board Meeting each year.

In 1997, Governor Jimmy Warren of Tuscaloosa, Alabama, extensively expanded the District Leadership manuals written and distributed to all federation presidents, coordinators, and District officers. In 1998, the District celebrated its 50th Anniversary at the District Convention in Memphis. Some 23 former Governors attended the celebration and a historical video was shown.

Governor Judy Fraser of Birmingham, Alabama, helped guide the District into the realm of cyberspace with the establishment of the first 7th District website, www.7thaaf.com, introduced in April 1998. With the groundwork solidly laid, Governor Sheree Farrar Harper of Columbus, Georgia, further established the Internet as the major communications vehicle for the District. Officers, State Directors, and coordinators began utilizing e-mail as a main source of “meetings” and a mass e-mail communication network for the District was set up in 1999.

In 2001, during the consecutive governorships of James Belton of Montgomery, Alabama, and Charlie East of Baton Rouge, Louisiana, the District developed and established a program through which District clubs in genuine need of financial assistance can receive a loan from the District. An application form is available, and terms are negotiable, depending on the individual club’s situation.

In 2002, former District Governor Charlie Malone of Clarksville, Tennessee, was presented AAF’s prestigious Barton A. Cummings Gold Medal Award at the AAF National Conference in Miami. The award annually honors one distinguished individual for his/her volunteer service to advertising through work with AAF. District 7 is unique in its enthusiasm and dedication. Educational programs throughout the District advertising community are constantly expanding, financed by ADDY Awards, special fundraising events, grants and memorials, and other enterprising action. The underlying purpose of it all is to encourage the bright and gifted students and give financial lift where needed.

Rich in tradition and known for its pioneering and innovate spirit, District 7 remains alert to the needs of today and the future of the advertising industry as it continues to be the “Unifying Voice for Advertising.”



The University of Alabama student team won the National Student Advertising Competition in 2000 when the New York Times was the sponsor/client. Also in 2000, Jimmy Warren (Tus-caloosa) became the fourth District 7 representative elected as Chair of AAF’s Council of Governors. Others who have occu-pied this office from the 7th District are: James Ward (Nashville) 1976-77, Michael Gallagher (Nashville) 1983-84, and Linda Sherman (Nashville) 1997-98.

Former Governors remain involved and active in the District. In 2003, the former Governors hosted the Spring Convention in Gulf Shores, Alabama. Former Governors also meet annually and judge the Club Achievement and Club of the Year Competition entries. Former Governor Charlie Malone (Nashville) wrote a history of the District’s student activities including student chapters and the student advertising competition. And Former Governor Bruce Roche (Tuscaloosa) researched and wrote a history of AAF’s first 100 years at the request of AAF as part of their National Convention and 100th Anniversary.

In 2004, former Governor Jimmy Warren (Tuscaloosa) was inducted into the District Hall of Fame. In the same year the District 7 Student Talent Advertising Recognition (STAR) Awards were replaced with the National Student ADDY Awards, and it became a three-tier national competition, similar to that of the professional-level awards.

The horrific Hurricane Katrina struck the Gulf Coast in the fall of 2005, devastating ad federations in New Orleans, Mississippi Gulf Coast and Mobile. The businesses and homes of many ad fed members were destroyed or heavily damaged. The district provided assistance to clubs to help in the recovery effort. Nashville hosted AAF’s National Conference in 2005 at the Opryland Resort and also established an Ad2 club that same year, although it was enveloped back into the Nashville club 10 years later.

In 2006-07, a new and exciting way for our clubs to be award-ed Club of the Year began under the governorship of Vicki Mills from Macon, Georgia. In the past, the Club Achievement competition single-handedly produced the Club of the Year. While Club Achievement is still a major component of the competi-tion, the Club(s) of the Year are awarded for overall excellence in club management and in specific areas by allocating points for successes throughout the year.

Also in 2007, former Governor Jimmy Warren of Tuscaloosa, Alabama, was presented AAF’s Barton A. Cummings Gold Medal Award at the AAF National Conference in Louisville, Kentucky, becoming only the second member of the District to be bestowed such an honor.

In 2007-08, Governor Michele Massey from Tuscaloosa established the Charlie Malone NSAC Assistance Fund. The fund was named after former Governor Charlie Malone in honor of his service to the District and his dedication to students. The

first check in the amount of $1,000 was presented to Savannah College of Art and Design at the 2007 Spring Convention in Tuscaloosa.

Also that year, in an effort to solidify and further strengthen the value of AAF, the District 7 supported the national organization in its branding initiative by officially changing the name of the District to AAF District 7 (it was previously known as the 7th “Deep South” District, or 7th District) under Governor Massey.

By National Convention in Atlanta in June 2008, a total of 77 clubs and Districts had officially adopted the AAF-X brand in their name. Proudly our District and 15 clubs were part of the first to support AAF in this endeavor. The clubs were: AAF Baton Rouge, AAF Birmingham, AAF Central Georgia, AAF Chattahoochee Valley, AAF Chattanooga, AAF Dothan, AAF Jackson, MS, AAF Knoxville, AAF Mississippi Delta, AAF Mississippi Gulf Coast, AAF Mobile Bay, AAF Montgomery, AAF Nashville, AAF Northeast Tennessee, AAF Tuscaloosa and AAF West Tennessee.

2008-09 marked the 60th Anniversary of District 7 with the first Hispanic Governor, Kathy Jacobus from Chattanooga, Tennessee, presiding. Governor Jacobus developed a minority MOSAIC scholarship which was awarded to a student in the amount of $1,000 at Spring Convention.

During her term, Governor Jacobus continued the initiative of AAF to encourage all clubs to adopt the AAF branding initiative. By the end of her term, 22 out of 23 clubs that are represented in AAF District 7 had branded with AAF.

In 2009-10, Governor Curtis Vann of Baton Rouge began his year with a joint Leadership Conference with District 4 in Destin, Florida. This joint venture with more than 200 attendees was one of the largest Leadership conferences in the history of the District. Also during Curtis’ term we embraced the Social Media revolution by establishing a Twitter account, Facebook page and LinkenIn group.

During the 2010-11 year with Laura Burton serving as Governor, the Executive Committee changed the current structure by removing the position of Lt. Governor Communications and redistributing those responsibilities to other Executive Committee portfolios. The district membership vot-ed to transition from State Directors to Regional Directors, to allow for a better distribution of Director-to-Club responsibility, and to increase district dues from $6 to $8 per club member. Former Governor Sherri Sawyer was inducted into the AAF District 7 Hall of Fame. Shortly after the year started, came the announcement of an ADDY awards fee increase from AAF that District 7 embraced and came out on top. Of the ten clubs with the greatest percentage increase in professional ADDY Awards entries from the previous year, four were in District 7 includ-ing AAF Chattanooga, AAF Central Georgia, AAF West Ten-nessee and AAF Mobile Bay. Also, AAF Chattanooga and AAF



Central Georgia had their AAF annual dues 100% waived for the 2011-2012 year in recognition of having the highest percentage increase in their Division nationally.

The Executive Committee established the “AAF District 7 Bolton-MacVicar National Best Presenter Award” to be given annually at ADMERICA (formerly know as AAF National Convention) and includes a cash prize of $500. Additionally a Former Governor Facebook page was created.

Talk about a happy coincidence: at the 2011 D7 Spring convention, newly installed governor Elizabeth “Tootie” Perry was able to celebrate that her home club, AAF Baton Rouge, was named National Club of the Year for Div. 3 and the club’s president Jason Fierman was named President of the Year in AAF’s national Club Achievement competition. Jason was officially honored with the distinction at the ADMERICA convention in June 2011 in San Diego.

During the term of Governor A.J. Busé (2012-2013), the Nashvillian embraced his musical abilities and dubbed his theme as “Sing Your S.O.N.G.” emphasizing Students, Organization, Networking and Growth. He also established AND personally funded the first cash prize for the Best of Show in the Student Advertising competition in the amount of $5,000.00 ($500 per year for 10 years). As D7’s first openly gay governor, he expanded the criteria for the district Mosaic Scholarship to include all LGBT students as well. Other milestones for the year included the national appointment of former Governor Michele Massey to Vice Chair of the National American Advertising Awards committee by AAF Chairman and CEO Jim Datri. The year also marked the election of A.J. Busé to the executive committee of the National Council of Governors. A.J., who served as Chair of the COG in 2015-16, became the first Governor from District 7 to hold this position since Jimmy Warren was elected in 1998.

Under the leadership of Governor Amanda Fontaine, the 2013-14 year, aptly themed Give More Get More, challenged each local club to conduct a public service project.

For the 2014-15 year, Governor Dawn Reeves from Birmingham put the focus firmly on AAF resonating with all members. She visited every club in the district during her term – some more than once – and emphasized all the important benefits of being a local member of the national AAF. As a way to honor the memory of her mentor and former District 7 Governor Charlie Malone, who passed away in 2015, Dawn revised the name of the D7-sponsored NSAC Award to be named the “AAF District 7 Bolton-MacVicar-Malone National Best Presenter Award.” She personally presented that award and cash prize at the ADMERICA national convention in Las Vegas. It was also at this convention that Dawn was elected to the executive committee of the AAF Council of Governors, landing D7 two representatives simultaneously serving as officers for that group. She served as Chair of the COG in 2017-18.

Credit: Harry Hoile, Historian (1989-90, 1990-91), Governor (1948); Trena Street, Governor (1989-90), Historian (1993-94, 94-95); Maggie Clark, Governor (1985-86); Dr. Bruce Roche, Historian (1985-88), Governor (1980-81); Gus Wales, Governor (1992-93); Charlie Malone, Governor (1991-1992), Historian (1995-96); Jimmy Warren, Historian (1998-99), Governor (1996-97); June 2008, Past Governor Michele Massey; REVISED July 2009, Past Governor Kathy Jacobus; July 2010, Past Governor Michele Massey; June 2011, Past Governor Vicki Mills; June 2014, Michele Massey Historian (2009-2010, 2012-2013),Governor (2007-2008); July 2016, Past Governor A.J. Busé (2012-2013).



GUIDELINES FOR HOSTING DISTRICT 7 MEETINGS & CONVENTIONS

The purpose of this information is to provide basic facts for hosting either one of two meetings held annually by the American Advertising Federation District 7: April—District Convention; August—Leadership Conference. Hosting a District conference is an excellent team-building effort and may also become a special fundraising event for your local chapter. Please be sure to inform the current Conventions and Meetings Coordinator, Historian, and District Governor of your desire to host, and promotion and plans for all conferences once your chapter has been approved by vote of the District 7 Board of Directors to do so. Requests to host District meetings are shared with the Board of Directors no less than two years prior and usually done during the same conference you are vying to entertain. When offering to host, and during all conference promotion leading to the main event, it is imperative to be true to our industry. You must be creative, clever and concise to entice attendees. Involve your club members. Let their professional and personal skills work to help your organization thrive. Hosting a District meeting is a great membership booster and image-builder for your club. And, if managed and promoted properly can serve to increase your club’s operational budget.Procuring underwriters for your conference can increase income over expenses. Doing so affords the club the opportunity to offer best pricing for attendees and increase possibility for club profitability. District 7 has a significant reach with our member base stretching five states—Alabama, Georgia, Louisiana, Mississippi, and Tennessee. The parent organization headquarters of the American Advertising Federation is located in Washington, D.C. The District newsletter, website, social media, email and conference literature are necessary to inform and promote the event. Proactive and appropriately branded publicity, advertising, and graphics are important components of a successful conference. Approach conference preparation as you would work with any client.Initial steps:• Appoint a conference team/ Appoint a Chair and Co-Chair• Determine a theme• Set a Preliminary Budget (Registration Fee typically ranges

from $375-$450) – Budgets from clubs who have recently hosted the same conference should be obtained.

• Select Hotel Site• Set Dates Convention: Spring Convention typically held 2nd-

3rd week in April/ Leadership: 3rd-4th week in August (Note: National AAF Convention is early to mid-June annually; Check with Governor for potential conflicts

• Form committees: publicity, accommodations, off-site entertainment, on-site entertainment, workshops, speakers, registration, transportation, sponsorships, goodie bags, name badges, finance committee, guest entertainment, creative concept, printing and mailing, decorations, audio/visual, hospitality suite, special events and other committee chairs as needed. Committees may be determined by the meeting you are hosting. Example: Convention requires a host club committee coordinator for Student Competition and American Advertising Awards to liaison with the District coordinator. Convention also requires a Governor’s Gala chair to work with incumbent Governor.

Leadership requires a host club committee coordinator to liaison with the Immediate Past District Governor (Board Chair) to coordinate workshop speakers. Leadership also requires a Mouth of the South (MOS) coordinator (guidelines and sample ballot can be found in this guide). Secure Sponsors. Over the past several years, clubs hosting District meetings or conventions have netted from $1,000 to more than $10,000 for their club treasury. Some host clubs aim to break even. The financial strategy and expenditure goals are up to the club to determine. Again, income over expenses is gained by not only a healthy attendance, but through sponsorship procurement meant to offset costs associated with the venue and speaker expenses. Create a sponsorship package that makes sense for both the club and the donor based on overall expense. Make sure there is proper signage of sponsorships on-site, and in the program. Above all else, deliver on your promises to sponsors.A few best practices to keep in mind:• Establish an account for conference only so you can keep a

more organized eye on income and expenses. As is true with all AAF financial matters, it is recommended (and stated in the by-laws of most clubs) to require two signatures on the account and checks written throughout the process for accountability purposes.

• Secure a contributing printer early. This is one of the most important in-kind sponsors you will need.

• Select Speakers (in tandem with District approval) well in advance as a way to proactively encourage attendance.

• Review specific requirements as it relates to hosting a District Convention, or Leadership Conference. This information appears later in this resource guide.

• There are many experienced people willing to lend a helping hand such as Regional Directors, Lt. Governors, the District Executive Committee and former Governors. Use their expertise.

• Currently, District 7 allocates money to help your club get started. Seed money is available for start-up and must be returned to District, once your funding begins: Leadership seed–$500; Convention seed–$500.

• Keep your registration fee reasonable. Remember, registration is not the only cost to someone attending a District meeting. There’s also travel and hotel expenses.

• Whenever possible, a special former governor’s rate should be offered.

• Most meetings have at least one event away from the hotel site. Keep room rental and transportation costs in mind when planning off-site event.

• Consider arranging a separate fee for a spouse or guest outing as this may also add to your income over expenses.

• Most advertising federations are NOT tax exempt. Clubs usually do not pay income tax, but do file a tax return and pay state sales tax. Make sure gratuities, bartender fees, and sales taxes are in the budget. If offering ala carte registration pricing, ensure your individual workshop or meal ticket prices total more than your registration fee!

• Secure facts from the previous conferences/conventions chairperson or hotel that will help set guidelines for your

MEETING MENU


conference. Hold your regular monthly membership meeting jointly with District 7 meeting to give your club and District members a chance to become better acquainted. Work with your club’s speaker budget, coupled with sponsorship dollars gained by hosting the meeting, and bring in a dynamite speaker.

• In addition to social media posts, consider sending print promotions to District members, at least three months out and again one month out. Get the dates and info on their calendars quickly. Use the District newsletter and website. Consult with Regional Directors, Club Presidents, District Governor, Historian, and Executive Director of your club to send letter mailing to their counterparts throughout District 7.

• Cash bars are acceptable at food functions. At Convention, students who participate in District may be under age. If you choose to offer alcoholic beverages at any functions where students are in attendance (opening night reception, reception following NSAC where the winning team is announced, American Advertising Awards, etc.), provide wrist bands that alert bartenders to their ability/inability to be served. It is imperative the host club enforce state “drinking age.”

• Secure a private suite to serve as the Hospitality Suite. The host club will provide beverages and snacks for attendees each night in the suite. Please talk with the District 7 Board Chair in advance of the conference to determine requirements.

Interested in hosting a District 7 meeting? The key to doing so is contacting the District 7 Historian of and sharing your desire to host. The Historian will share this with the Executive Committee for approval. The host club would then be required to present their initial dates and theme to the Board of Directors two years in advance during the correlating Board Meeting during conference. A few things to consider:• The pitch is usually made at the Conference two years prior • Leadership Conference is typically hosted mid-to-late August.• Average attendance is 80-120.• Meetings begin with lunch on Friday and wrap with Mouth of

the South, held Saturday night. Most attendees leave the hotel Sunday morning.

• Again, work with the Governor and Board Chair to coordinate regarding hotel site, meeting rooms, meals, entertainment, A/V supplies, registration personnel and packets, promotion at preceding meetings, conference mailers, teasers, on-site program, name badges, goodie bags, entertainment, guest registration fee, member registration fee, entertainment/bands/ party, etc. These leaders will be extremely valuable in your planning process.

• In addition to workshops, there are some specific meetings to anticipate: Newcomer’s/First-time Attendees Orientation (30), District Board Meeting (30), Regional Directors Meeting (10), Executive Committee Meeting (9/requires three-hour space), Council of Presidents (25). It is important to note, none of these meetings should overlap with one another on the schedule and most require a one-hour minimum in the designated space.

• Mouth of the South competition guidelines are available in this resource. They are precise and clubs will work well in advance of the event to incorporate the rules noted herein. It is

important the host club not deviate from the expected space and required elements. The host club is not eligible to win Mouth of the South but must participate as the opening act to earn Club-of-the-Year points. This event is hosted the final night (Saturday) of Conference.

• Entertainment for Friday evening is up to host club. • While Leadership Conference workshop speakers are

coordinated with District 7 officers, keynote meal speakers should be discussed with the Governor and Chair, but are at the club’s discretion to locate and promote to leadership. Conference consists of one breakfast and two luncheons. If your club holds its regular meeting during Conference, you may work from your speaker budget for one meeting. Consider your theme and the title of the conference you are hosting before you select speakers. Speaker expenses can make or break your budget. Be mindful.

• AWARDS AT LEADERSHIP - The Governor’s Award is presented annually during the Leadership Conference. Confer with the District Governor. You have no other responsibility regarding this award as it is funded and selected by former D7 Governors.

SAMPLE MEETING REGISTRATION & PROMOTION INFO

Include the following:• All-inclusive room rate• Room reservations details• AAF District 7 logo• Airports serving location, shuttle or taxi Information• Speakers Confirmed to Date • Conference Registration Cost

For Leadership Conference, promote the following:• Club and Professional Development Workshops• Club Leadership Development Workshops• Mouth of the South • Extensive Networking• Board Meeting (requires all Presidents)• Awards

For Spring Convention, promote the following:• Club and Professional Development Workshops• Club Leadership Development Workshops• Extensive Networking• Board Meeting and Annual Business Meeting

(requires all Presidents)• Awards• Governor’s Gala/Installation of Officers• National Student Advertising Competition (NSAC)• District 7 American Advertising Awards Show

MEETING MENU(continued)


MEETING MENU(continued)

Registration information should include: • Name• Local AAF Club• Company Name• Street Address, City, State, Zip• Work Phone• E-mail• Club President• Club Officer• Regional Director• District Rep• AAAwards Chair• Member• First Time Attendee• Spouse• Former Governor• District 7 Position (if any)

DISTRICT 7 NATIONAL STUDENT ADVERTISING COMPETITION (NSAC) Who should be involved in the planning? Consult with Governor or Lt. Governor of Education Portfolio for Student Competition coordinator name. Designate a person to work with coordinator. Anyone handling A/V for Spring Convention should also interact with this small group. The student competition budget is set by District, separate from your convention budget. What is the competition space and event requirements? You are responsible for coordinating meeting rooms per AAF requirements, plus set up two rooms (preferably to hold 100-125 people each, same size/same design). Be sure to include the students and their advisers in your plans. Expect 10-12 competing schools, 12 people each to attend the ‘opening’ reception (for students, advisors, and convention attendees). The NSAC winning schools can be announced at a reception prior to or after the American Advertising Awards on Friday evening. NO ALCOHOLIC BEVERAGES SHOULD BE SERVED DURING STUDENT RECEPTION OR DURING RECEPTION WHERE THE NSAC WINNERS ARE ANNOUNCED. Let’s celebrate advertising education! During Spring Convention, all attendees will share in the opportunity to celebrate the phenomenal achievements of competing students and their instructors. Along with a presentation of the winning team’s NSAC project, student American Advertising Awards will be presented. Additionally, the NSAC Best Presenter, Jan Gardner Scholarship, Donald G. Hileman Educator of the Year, and Bolton-MacVicar awards will be presented. The host club should plan on an additional 20 people during the meal where NSAC winners present their work. • Audio/Visual for NSAC is paid for by the District budget. NSAC Hotel. The District student competition coordinator arranges the judges for NSAC. District pays for the judges’ airfare and hotel rooms. The extent of host club involvement is in knowing you will have at least four rooms for two nights in your room reservation list. The District NSAC budget also covers judges’ food during competition. The host club should arrange for separate, detailed billing to be sent to the District student competition coordinator for payment of these items.

DISTRICT 7 AMERICAN ADVERTISING AWARDS As the host club, you are responsible for the site of this awards presentation and should coordinate with the District 7 American Advertising Awards chair. You are only responsible for the meal

and transportation (if it is held away from the hotel). District will be responsible for accepting entries, coordinating judging, and preparation the American Advertising Awards presentation, all at the American Advertising Awards host club expense. You may want to add an extra 15-25 to head count for American Advertising Awards dinner as many times individual tickets are sold for this event only. Audio/visual is coordinated by your club chairman with the District 7 American Advertising Awards chairman and expense is paid by American Advertising Awards host club. If the American Advertising Awards event is held away from convention hotel site, be sure to include room rental and transportation costs, plus possibly additional A/V support.

DISTRICT 7 STUDENT AMERICAN ADVERTISING AWARDS The Student American Advertising Awards are accepted and judging coordinated by the District American Advertising Awards chairman. Only the winning entries are brought to District Convention to be displayed. You should coordinate the display with Student American Advertising Awards chair and plan for adequate spacing. Arrange for a private room for showing from Thursday evening until Saturday morning, if possible. If a room is not available, tables lined in hallway will work. The Student American Advertising Awards coordinator is responsible for arranging display.

DISTRICT 7 CONVENTION AWARDS PRESENTATIONS For timing length of program, the multiple awards are presented during the District convention. Host club is not responsible for any arrangements of awards presentations. Consult with the Governor to confirm time of the presentations. Spring Convention Awards for presentation:

• NSAC Winning Team • Best Presenter Award• Gardner Scholarship winner • Donald G. Hileman Educator of Year • Bolton-MacVicar Award • Student American Advertising Awards winners • Mosaic Scholarship• Otis Dodge Award • Silver Medal recognitions • Governor’s Gala - Harry Hoile Past-Governor’s Award • District Club Achievement and Club-of-the-Year Competition • President’s Parade

CANCELLATION NOTICE (Provide on all conference correspondence, posts, promotions, etc.)An attendee’s conference/convention attendance may be cancelled at any time. However, any request for reimbursement must be made 30 days in advance. A 50% cancellation fee will be deducted from the funds received and refunds will be made by the same payment method that was used for original payment. Requests received less than 30 days in advance will not be refunded as arrangements are made early in the planning process that require payment based on the committed number of attendees. The AAF is a 501(c)6 organization, therefore a payment to the AAF does not qualify as a charitable contribution. A tax counselor can advise if the payment is deductible as a business expense.


June 1981 National Convention Washington, DC July 1981 Leadership Conference Birmingham, Alabama November 1981 Fall Board Columbus, Mississippi April 1982 District Convention Knoxville, Tennessee June 1982 National Convention Atlanta, Georgia July 1982 Leadership Conference Birmingham, Alabama October 1982 Fall Board Augusta, Georgia April 1983 District Convention Nashville, Tennessee June 1983 National Convention Washington, DC July 1983 Leadership Conference Memphis, Tennessee October 1983 Fall Board Mobile, Alabama April 1984 District Convention Baton Rouge, Louisiana June 1984 National Convention Denver, Colorado July 1984 Leadership Conference New Orleans, Louisiana October 1984 Fall Board Augusta, Georgia April 1985 District Convention Birmingham, Alabama June 1985 National Convention Washington, DC July 1985 Leadership Conference Chattanooga, Tennessee October 1985 Fall Board Mississippi Gulf Coast April 1986 District Convention Macon, Georgia June 1986 National Convention Chicago, Illinois July 1986 Leadership Conference Jackson, Mississippi October 1986 Fall Board Montgomery, Alabama April 1987 District Convention Atlanta, Georgia June 1987 National Convention Orlando, Florida July 1987 Leadership Conference Baton Rouge, Louisiana October 1987 Fall Board Savannah, Georgia April 1988 District Convention Memphis, Tennessee June 1988 National Convention Los Angeles, California July 1988 Leadership Conference Mississippi Gulf Coast October 1988 Fall Board Augusta, Georgia April 1989 District Convention New Orleans, Louisiana June 1989 National Convention Washington, DC July 1989 Leadership Conference Huntsville, Alabama October 1989 Fall Board Tuscaloosa, Alabama April 1990 District Convention Chattanooga, Tennessee June 1990 National Convention St. Louis, Missouri July 1990 Leadership Conference Columbus, Georgia October 1990 Fall Board Tupelo, Mississippi April 1991 District Convention Knoxville, Tennessee June 1991 National Convention Nashville, Tennessee July 1991 Leadership Conference Mobile, Alabama October 1991 Fall Board Macon, Georgia April 1992 District Convention Baton Rouge, Louisiana June 1992 National Convention Washington, DC July 1992 Leadership Conference Memphis, Tennessee October 1992 Fall Board Columbus, Georgia April 1993 District Convention Jackson, Mississippi June 1993 National Convention Seattle, Washington July 1993 Leadership Conference Birmingham, Alabama October 1993 Fall Board Gainesville, Georgia April 1994 District Convention Chattanooga, Tennessee June 1994 National Convention Houston, Texas July 1994 Leadership Conference Nashville, Tennessee October 1994 Fall Board MS Gulf Coast April 1995 National Convention Tampa, Florida July 1995 Leadership Conference Columbus, Georgia October 1995 Fall Board Muscle Shoals, Alabama April 1996 District Convention Mobile, Alabama June 1996 National Convention San Diego, California July 1996 Leadership Conference Baton Rouge, Louisiana October 1996 Fall Board Columbus, Mississippi April 1997 District Convention Huntsville, Alabama June 1997 National Convention Kansas City, Missouri July 1997 Leadership Conference Montgomery, Alabama October 1997 Fall Board Athens, Georgia April 1998 District Convention Memphis, Tennessee June 1998 National Convention Minneapolis, Minnesota July 1998 Leadership Conference * New Orleans, Louisiana October 1998 Fall Board Dothan, Alabama April 1999 District Convention Birmingham, Alabama June 1999 National Convention Washington, D.C. July 1999 Leadership Conference Nashville, Tennessee October 1999 Fall Board Greenville, Mississippi April 2000 District Convention Chattanooga, Tennessee June 2000 National Convention Las Vegas, NV

July 2000 Leadership Conference MS Gulf Coast October 2000 Fall Board Savannah, Georgia April 2001 District Convention Baton Rouge, Louisiana June 2001 National Convention Cleveland, OH July 2001 Leadership Conference Augusta, Georgia October 2001 Fall Board Hattiesburg, Mississippi April 2002 District Convention Atlanta, Georgia June 2002 National Convention Bal Harbour, Florida September 2002 Leadership Conference Texas Gulf Coast* October 2002 Fall Board Macon, Georgia April 2003 District Convention Gulf Shores, Alabama June 2003 National Convention Los Angeles, California July 2003 Leadership Conference Mobile, Alabama October 2003 Fall Board Tri-City, Tennessee April 2004 District Convention MS Gulf Coast June 2004 National Convention Dallas, Texas July 2004 Leadership Conference Birmingham, Alabama October 2004 Fall Board MS Delta Ad Fed @ Tunica, Mississippi April 2005 District Convention Knoxville, Tennessee June 2005 National Convention Nashville, Tennessee July 2005 Leadership Conference Memphis, Tennessee October 2005 Fall Board Dothan, Alabama April 2006 District Convention Macon, Georgia June 2006 National Convention San Francisco, California August 2006 Leadership Conference *** Lafayette, Louisiana September 2006 Fall Board Athens, Georgia April 2007 District Convention Tuscaloosa, Alabama June 2007 National Convention Louisville, Kentucky August 2007 Leadership Conference Jackson, Mississippi October 2007 Fall Board Augusta, Georgia April 2008 District Convention Chattanooga, Tennessee June 2008 National Convention Atlanta, Georgia July 2008 Leadership Conference Johnson City, Tennessee October 2008 Fall Board Jackson, Tennessee April 2009 District Convention Baton Rouge, Louisiana June 2009 National Convention Washington, DC August 2009 Leadership Conference ** Destin, Florida October 2009 Fall Board Huntsville, Alabama April 2010 District Convention Mobile, Alabama June 2010 National Convention Orlando, Florida July 2010 Leadership Conference Montgomery, Alabama October 2010 Fall Board Biloxi, Mississippi April 2011 District Convention Baton Rouge, Louisiana June 2011 National Convention San Diego, California July 2011 Leadership Conference Knoxville, Tennessee October 2011 Fall Board Savannah, Georgia June 2012 National Convention Austin, Texas August 2012 Leadership Conference *** New Orleans, Louisiana October 2012 Fall Board Meeting Augusta, Georgia April 2013 Spring Convention Jackson, Mississippi June 2013 National Convention Phoenix, Arizona July 2013 Leadership Conference Memphis, Tennessee October 2013 Fall Board Meeting Macon, Georgia April 2014 Spring Convention Birmingham, Alabama July 2014 Leadership Conference New Orleans, Louisiana October 2014 Fall Board Mobile, Alabama April 2015 Spring Convention Knoxville, Tennessee June 2015 National Convention Las Vegas, Nevada August 2015 Leadership Conference Nashville, Tennessee April 2016 Spring Convention Johnson City, Tennessee June 2016 National Convention Anaheim, California August 2016 Leadership Conference Chattanooga, Tennessee April 2017 Spring Convention Baton Rouge, Louisiana June 2016 National Convention New Orleans, Louisiana August 2017 Leadership Conference Tuscaloosa, Alabama April 2018 Spring Convention Jackson, Mississippi August 2018 Leadership Conference Huntsville, Alabama April 2019 Spring Convention Mobile, AL September 2019 LeadershipConference **** San Destin, FL May 2020 Spring Convention Virtual Meeting August 2020 Leadership Conference Memphis, TN April 2021 Spring Convention New Orleans, LA August 2021 Leadership Conference Atlanta, GA April 2022 Spring Convention Biloxi, MS

DISTRICT 7 MEETINGS & CONVENTION HOSTS

* Joint meeting with District 10, ** Joint meeting with District 4, *** Cruise to Cozumel, Mexico, **** Former Governors hosting


ABOUT “MOUTH OF THE SOUTH”“Mouth of the South” is the annual AAF District 7 lip-sync competition. Since beginning in 1985, the “Mouth of the South” competition has become one of District 7’s most anticipated annual events. Held each year at the District’s summer Leadership Conference, “Mouth of the South” provides an opportunity for member clubs to compete against one another in an “almost anything goes” exhibition of showmanship and creativity. It is also THE most entertaining event of each District 7 year. “Mouth of the South” is a highly competitive contest among District clubs and the annual title is a greatly coveted distinction.

In order to make the competition equitable for all participating clubs, the following rules and regulations must be adhered to by all entrants.

TITLE SELECTION AND ELIGIBILITY• Each club can reserve one signature song title that no other

entrant may use in whole or in part. Parts of other songs may be used by more than one club as long as it’s not another club’s signature song. Song titles must be reserved in advance through a designated person from the host club. Signature titles will be approved for only the first club requesting the title.

• The host club is not eligible to win Mouth of the South, but must participate as the opening act to receive Mouth of the South COTY points.

• Presentations may not exceed five (5) minutes. Material longer than five (5) minutes in its original form must be edited to conform. The host club will provide an official timekeeper who will stop the CD at five minutes if the performance is not complete.

• Segments of more than one title may be edited together as long as the total time of the presentation does not exceed five (5) minutes.

• Recording of original lyrics and/or music is allowed.

• A spoken introduction (voice only), not to exceed thirty seconds (:30), will be allowed prior to each presentation. Introduction may be written for delivery by the Master of Ceremonies, or delivered by any person designated by the competing club. Introduction must be LIVE. No music will be allowed during the introduction unless the introduction is to be included within the five-minute MOS presentation.

• The order of presentation shall be determined by random drawing in the presence of a representative of each competing club prior to noon on the day of the competition at a time and place designated by the host club.

• Each participating club will provide the music for their presentation in the requested format to the MOS Chairperson at the time that the drawing for order of presentation is held. Clubs should bring a copy of their music as backup on a sharable device (CD, flash drive, etc.).

STAGING • Stage dimensions and lighting availability shall be supplied to

competing clubs by the host club at the time that titles are reserved. If possible, the host club shall provide a schematic drawing of the stage which shall include stairs, curtains, etc.

• Male and female dressing areas shall be provided at the site of the competition by the host club.

• A staging area for the next scheduled performers shall be provided either behind the stage, on the offstage wings, or adjacent to the stage. This staging area shall be obscured from the view of the audience by screens or curtains, if at all possible.

• A single spotlight may be provided by host club at the presentation site. A spotlight operator may be supplied by each competing club. Any additional lighting, special effects or props must be supplied by the competing club.

• There shall be no budget limitation on clubs for costuming, lighting, special effects or props.

• All elements of each performance, except the recorded music, shall be live. Specifically, the use of video, slides, rear screen projections and computer generated visuals is prohibited.

VOTING • Voting shall be limited to clubs who are registered for the

conference and are in good standing of AAF District 7. One standard, uniform ballot shall be distributed at the site of the competition to each club with at least one fully-registered attendee. Competing clubs shall be listed on the ballot in the order of performance by club name. Each voting club will submit its completed ballot marking “1” for its first-place vote, “2” for its second-place vote, and “3” for its third-place vote. Only one official ballot will be accepted from each voting club, regardless of how many fully-registered attendees are voting from that club.

• Voters are encouraged to consider lip sync, creativity and performance when casting their vote for the winner.

• Votes shall be tabulated with the host club chair, the Governor or another District officer or referee as designated by the Governor.

• Votes shall be tabulated with the winners receiving the most votes in order: 1st; 2nd; and 3rd.

• Ballots may include a line to write in the best lip syncing single performer.

MOUTH OF THE SOUTH GUIDELINES


HISTORY OF WINNERS 1985 Advertising Club of New Orleans 1986 Golden Triangle Advertising Federation 1987 Huntsville Advertising Federation 1988 Memphis Advertising Federation 1989 Memphis Advertising Federation 1990 AAF Baton Rouge 1991 Huntsville Advertising Federation 1992 Advertising Federation of Greater Mobile 1993 AAF Baton Rouge 1994 Memphis Advertising Federation 1995 Jackson Advertising Federation 1996 Chattanooga Advertising Federation 1997 AAF Baton Rouge 1998 Acadiana Advertising Federation 1999 Acadiana Advertising Federation 2000 AAF Baton Rouge 2001 Acadiana Advertising Federation 2002 AAF Baton Rouge 2003 Mississippi Gulf Coast Advertising Fed 2004 Mississippi Gulf Coast Advertising Fed 2005 Birmingham Advertising Federation 2006 Mississippi Gulf Coast Advertising Fed/ Advertising Club of New Orleans 2007 AAF Mississippi Gulf Coast 2008 AAF Chattanooga 2009 AAF Baton Rouge 2010 AAF Baton Rouge 2011 AAF Nashville 2012 AAF Mississippi Gulf Coast 2013 AAF Birmingham 2014 AAF Birmingham 2015 AAF Baton Rouge 2016 AAF North Alabama 2017 AAF Northeast Tennessee 2018 AAF Memphis 2019 AAF Northeast Tennessee

MOUTH OF THE SOUTH COMPETITION SAMPLE BALLOT

Please vote for THREE of the competing teams in the order you think they should rank.

YOU MUST VOTE FOR ALL THREE PLACES.

First choice (25 points)Second choice (15 points)Third choice (10 points)

The team with the highest total points will be this year’s MOS Champion.

(Underneath the above copy should be the listof competing teams for reference.)

MOUTH OF THE SOUTH HISTORY OF WINNERS


HOSTING MEETINGS & CONVENTIONS

SAMPLE AGENDA Spring ConventionTHURSDAY 3:00–7:00 pm Registration 3:00–6:00 pm Executive Committee Meeting 4:00–5:45 pm Student Advisors Meeting 4:00–6:00 pm Judges Orientation 6:00–7:30 pm Student Reception ($1,000)

FRIDAY 7:00 am–6:00 pm Registration 7:00 am Judges’ Breakfast (on their own) 7:00 am Students’ Breakfast (on their own) 7:30 am–6:00 pm Student Competition 7:30–8:30 am Breakfast 8:30–10:30 am Regional Directors 10:30–11:45 am Council of Presidents 8:30–10:00 am Executive Directors 10:45–noon Professional Development Noon–1:30 pm Lunch 1:30–3:00 pm District Meeting 3:15–5:00 pm Team Building Event 6:00–8:00 pm Dinner 8:00–10:30 pm American Advertising Awards Presentation 10:30 pm Announce Student Competition Winners 10:30 pm–til Hospitality Suite

SATURDAY 7:30–9:30 am Breakfast Presentations: Student Competition Winning Team, Student Awards, Bolton-MacVicar Award, Student American Advertising Awards, Hileman Award, Jan Gardner Scholarship Winner 9:45–10:45 am Student Advisors/Judges 9:45–11:15 am Professional/Student Workshop 9:45–11:45 am Membership Workshop 9:45–noon Who Wants to be Club President? Joanne Schecter 11:00–11:45 am Student Advisors 11:00 am–12:15 pm Professional/Student Workshop 12:30–2:15 pm Lunch Present Otis Dodge Award 2:30–3:30 pm Fund Raising & Financial Management 3:30–4:30 pm Public Relations & Your Ad Club 6:30 pm Governor‘s Gala with Band Presentations: Harry Hoile Award, Club Presidents, Club Achievement & Club of the Year Competition Installation of Officers 10:30 pm–til Hospitality Suite

SUNDAY 7:00–10:00 am Farewell Continental Breakfast

SAMPLE AGENDA Leadership ConferenceTHURSDAY 3:00–7:00 pm Registration 5:00–7:00 pm Executive Committee Meeting 8:00–11:00 pm Hospitality Suite Open

FRIDAY 7:00 am–5:00 pm Registration 8:00 am–til Resource Center 8:00–9:00 am Breakfast – Speaker 9:00–10:00 am Regional Directors Meeting, Executive Directors Meeting 10:00–11:30 am Council of Presidents Meeting Noon–1:30 pm Lunch – Speaker 2:00–4:00 pm District Board Meetings 4:00–4:30 pm Regional Meetings 6:30–10:00 pm Dinner – Entertainment 10:00 pm–til Hospitality Suite Open

SATURDAY 7:30 am–noon Registration 7:30 am–til Resource Center 7:30–9:00 am Breakfast – Speaker 9:15–10:30 am Concurrent Workshops (Length and

number of workshops to be determined by District Board Chair)

10:45 am–noon Concurrent Workshops (See Above) Noon–1:30 pm Lunch – Speaker 2:00–3:00 pm Concurrent Workshops 3:00–3:15 pm Refreshment Break 3:30–4:30 pm Concurrent Workshops or General Session 4:30–6:00 pm Free Time 6:00 pm–til Mouth of the South Competition Buffet Dinner 10:00 pm–til Hospitality Suite Open

SUNDAY 7:30–9:00 am Farewell Continental Breakfast

The Meeting Menu is a copyrighted publication of AAF District 7. Revised, July 2003 by former Governors: Faye Cook, Judy Fraser, Sheree Farrar Harper, Trena Packer Street/Historian, Wanda McKoy/Chairman, Susan Tucker/Governor, Laura Hasty/Governor-Elect. Updated June 2008 by Historian James Bel-ton, Former Governor Vicki Mills, and Governor Kathy Jacobus.