Distribution

Task 3

What companies are involved in our film?

Distribution• Distribution, in media terms, is how films and projects are moved across

the world and the process in between. • These films start off as reels that are sent to cinemas around the world by

companies that specialize in doing so.• All companies that are involved will get a cut of the films profit, for

example: The cinema that is showing the film will get a cut of each ticket sale and everyone involved in the making of the film will get a cut of all the ticket sales across the world.

• An example of a distribution company would be Warner Bros. • Warner Bros. Have distributed supernatural thrillers before, much like our

film. We think that they would be interested in our film because they have enjoyed this genre before, for example the film ‘I Am Legend’.

Where we want our film• Our film will have a wide appeal across Europe and the united states because

our film targets teens with the same sort of problems in a first world country. We feel as if we will get a larger amount of viewers in these countries because the film can relate to their lifestyle.

• To be able to release this film in these countries, we will need large marketing options due to the huge amount of film makers trying to get their films out into cinemas.

• Strategies such as ‘product placement’ and ‘market mapping’ may be useful to the production of our film because these two methods of marketing are used especially with the targeting of certain groups.

• Also, to attract viewers, we would release our film where we think the film will be enjoyed the most first. This will allow people who have seen the film to ‘self advertise’ on social media, Resulting in other places seeing these posts on social media. Hopefully the reviews will be good which will encourage other people to see the film when it comes out in their country.

Pros and Cons of Self Distribution

• Although self distribution can leave your company with a huge amount of profit, whilst cutting out the middle man of the films production, self distribution can also be a huge risk to your film. For example, your film could have a very low number of viewings with little or no cash return, resulting in a loss of money when comparing how much you have made, to how much making the film actually cost.

• But on the other hand, there is a low production cost which will give you more freedom with marketing and advertisement, and there there would be no risk of losing any money. The only risk would be not gaining enough money.