Disruptive Innovation with the Whole Value Chain in Mind: Recruiting and Scaling Support for New Circular Models

Bert van SonMud Jeans@BertvanSon

#SB16SD #ActivatingPurpose

Disruptive Innovation with the Whole Value Chain in Mind: Recruiting and Scaling Support for New

Circular Models

ISSUES IN FASHION

What if we clean up our own mess

“We dream of a world in which there is no such thing

as waste”

“We dream of a world in which there is no such thing

as waste”

Originators of the new Consuming Philosophy Lease A Jeans

LEASE A JEANS

€7,50 - 12 months

80%

84%DENIM

HOME-TRY50% KEEPS 2

The Social Explorer

SOCIAL EXPLORER

Leeftijd: 27-55 | Opleiding: hoger | Issues: gezondheid & milieu | Woont in: grotere cities

Hip and Healthy

Vegan Lovers

TravellersBig Spenders

FRIENDS FROM CIRCUL’R

#recycletour

RECYCLE TOUR

Bring returned lease jeans to the recycle factory

May 1 - Goodbye event AmsterdamMay 9 & 10 - Filming the Recycling Proces

BERT VAN [email protected]

www.mudjeans.eu