Recruiting Veterans Through Social Media August 9, 2012
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Recruiting Veterans Through Social Media
August 9, 2012
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What to Expect Today
• Quick Intros• Seminar Topics
• The Importance of Regarding, Recruiting & Retaining Veterans• Turning Military Keywords into a Recruiting Advantage• Develop Facebook & LinkedIn Advertising to Target Veterans• Build a Facebook Fan Page Recruiting Veterans?• Source Veterans with Your LinkedIn Account• Game Plan to Jumpstart Your Recruiting Efforts
• Q&A • Please Ask Away – Don’t hold until the end
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Understanding your Core Value?
• Based in Herndon, Virginia• HR Training & Consulting– Woman-Owned, Veteran-Owned
• Offers training and consulting on HOW to develop military recruiting & retention programs– Workshops, webinars, Q&A sessions,
blogs, etc.– Delivered on-site, virtually, or via
computer-based training (CBT)
About The Value of a Veteran
Lisa Rosser, Military Recruiting Expert and Founder, The Value Of a Veteran
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Why New Recruiting Tactics Are Needed
• “Posting and Praying” is not effective to get veterans to apply
• Military is a global organization – hard to physically reach every location
• Government sourcing channels are siloed• Service members are inexperienced in how to
search for a job and don’t necessarily understand the civilian jargon used in job descriptions (may not find or apply for jobs they are qualified to do)
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Understanding your Core Value?
• Based in Boston, MA – Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency• Expertise in Digital Marketing, Recruitment Marketing,
Communications, Events & Branding • Focused on Recruitment Advertising• Diverse Digital Marketing Experience• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
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Social Recruiting on Facebook & LinkedIn
• Targeted Ads Pushed to Military Candidates• Leverage Partial Resume Profile Data• Focus on Key Words, Attributes & Affinities
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Targeting of Military Roles• Finding Military Engineers
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Targeting of Military Roles
• Junior Military Officers
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850M+ Active Global UsersFacebook.com - July 2012
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Target Facebook Ads to Passive Candidates
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Targeting Candidates by Geography
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Targeting Candidates by Profile Likes & Job Title
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Targeting Users by Profile Information
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Military Engineer Targeting on Facebook
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Targeting Junior Military Officers
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Be Creative In Small Spaces…
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Relevant Ads During Facebook Experience
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Leveraging LinkedIn Ads & Search for Veterans
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LinkedIn DirectAds Target Passive Candidates
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LinkedIn Recruitment Advertising
Laser Targeting of Veterans Skills & Jobs
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Targeting on LinkedIn – Military EngineerJust Job Titles Job Titles and GroupsJust Groups
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LinkedIn Recruitment Advertising
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LinkedIn Recruitment Advertising
Laser Targeting of Veterans Skills & Jobs
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LinkedIn Recruitment Advertising
Laser Targeting of Veterans Skills & Jobs
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Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive
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Facebook Fan Page Strategy for Attracting Veterans
Corporate Page vs. Dedicated Veteran Recruiting Page
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Facebook for Your Employment Brand
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Facebook for Your Employment Brand
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Amazon Warriors FB Fan Page
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Amazon Warriors FB Fan Page
EMC Careers Post on FB Fan Page
Sourcing Veterans Through LinkedIn
Sourcing Veterans Through LinkedIn
Sourcing Veterans Through LinkedIn
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Building a Game Plan for Recruiting Veterans• Up the Level of Team’s Level of Knowledge • Define Your Targets & Prioritize• Start Building Your Stories – Veteran Employees• Build Targeted Recruitment Ad Campaigns• Measure & Optimize Your Campaigns & Efforts
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Q&A
Speaker Contact Info – Lisa Rosser – Founder & Military Recruiting [email protected]/in/lisarosser
www.TheValueOfaVeteran.comwww.twitter.com/ValueOfaVeteranwww.linkedin.com/company/the-value-of-a-veteranwww.facebook.com/TheValueOfaVeteran
Neil Costa – Founder & [email protected] http://www.linkedin.com/in/neilcosta
www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix
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