@bmacdfw DISRUPTION IN DESTINATION BRANDING… @bmacdfw DISRUPTION…AN OPPORTUNITY FOR ACTION BRUCE MACMILLAN APPETITE FOR DISRUPTION 1
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@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw
DISRUPTION…AN OPPORTUNITY FOR ACTION
BRUCE MACMILLAN APPETITE FOR DISRUPTION
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DISRUPTION IN DESTINATION BRANDING…
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DISRUPTION
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DISRUPTION IS INEVITABLE
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DISRUPTION REPRESENTS AN UNPRECEDENTED
OPPORTUNITY FOR ACTION
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DISRUPTION IN DESTINATION BRANDING…
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DISRUPTION
Driving Forces
Types of Disruption
What Can I Do About it?
Opportunities in your space
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DISRUPTION
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STARTED IN 1984
AT ITS PEAK IN 2004, BLOCKBUSTER CONSISTED OF NEARLY 60,000 EMPLOYEES AND OVER 9,000 STORES.
NAMED AS ONE OF THE “BEST PLACES TO WORK IN AMERICA”.
VIACOM PURCHASED BLOCKBUSTER FOR $8.4 BILLION IN 1994 FROM WAYNE HIEZUENGA
SEPTEMBER 2010 BLOCKBUSTER DECLARED BANKRUPTCY
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STARTED IN 1997
REED HASTINGS OFFERED TO SELL NETFLIX TO BLOCKBUSTER FOR $20 MILLION IN 2000.
MARKET CAPITALIZATION OF $42 BILLION
3,500 EMPLOYEES AND 75 MILLION USERS WORLD-WIDE
GENERATES OVER 50% OF US PRIME-TIME WEB TRAFFIC
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Personal Convenience
In-Person Availability
Enabled by Technology…
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FAILED TO SEE THE DISRUPTION COMING…AND LACKED THE
COURAGE TO ACT
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DISRUPTION
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CONVENIENCE
SIMPLIFY
BETTER VALUE
DISRUPTION
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Starts out with a smaller,
underserved customer
segment (the extendable core)
…and then migrates…
DISRUPTION
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KEY FORCES OF DISRUPTION
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TIME POVERTY The Quest to Create Time
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SHIFT FROM HARDWARE TO SOFTWARE
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SHIFT FROM HARDWARE TO SOFTWARE
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DISRUPTED DISRUPTOR
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SHIFT FROM HUMANWARE TO SOFTWARE
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DISRUPTED DISRUPTOR
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GLOBAL CONNECTIVITY Low Cost/Accelerated development
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“It's true that in the hyperconnected world, in the age of Facebook and Twitter, the people are more empowered and a lot more innovation and ideas will come from the bottom up, not just
the top down. That's a good thing - in theory.”
Thomas Friedman
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GLOBAL CONNECTIVITY Low Cost/Accelerated development
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COMPLEX/SLOW SIMPLE/FAST
RAISING MONEY
HIRING SKILL
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DISRUPTION AS SPORT
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DISRUPTION AS SPORT
“The innovators who create products at hackathons aren’t even trying to disrupt your business. You’re just the collateral
damage.”
Larry Downes and Paul NunesHarvard Business Review
March 2013
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TYPES OF DISRUPTION
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BIG-BANG DISRUPTION
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BIG-BANG DISRUPTION
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BIG-BANG DISRUPTION
STARTED IN JUNE 2010
OPERATING IN 400+ CITIES IN 68 COUNTRIES
75+ MILLION GLOBAL CUSTOMERS
ONE BILLION TOTAL RIDES/TWO MILLION+ RIDES PER DAY
50,000 DRIVERS BEING ADDED PER MONTH
RECENTLY VALUED AT $62.5 BILLION
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TECHNOLOGY INNOVATION
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TECHNOLOGY INNOVATION
DISRUPTED DISRUPTORDEAD
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LEGISLATIVE POLICY
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LEGISLATIVE POLICY
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LEGISLATIVE POLICY
DISRUPTED DISRUPTOR
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DISRUPTION IN DESTINATION BRANDING…
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WHAT CAN I DO ABOUT IT? Action Strategies
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BE ON THE LOOKOUT FOR DISRUPTORS
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BE ON THE LOOKOUT FOR DISRUPTORS
EPIC FAIL
EPIC FAIL
FIGURED IT OUT
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CREATE A BIGGER STORY
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CREATE A BIGGER STORY
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CREATE A BIGGER STORY
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CREATE A BIGGER STORY
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CREATE YOUR OWN DISRUPTION
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CREATE YOUR OWN DISRUPTION
DISRUPTED DISRUPTED
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DISRUPTED DISRUPTORS
CREATE YOUR OWN DISRUPTION
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PREPARE TO EXIT AND CREATE YOUR OWN PIVOT
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PREPARE TO EXIT AND CREATE YOUR OWN PIVOT
DISRUPTED DISRUPTORS
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LOOMING DISRUPTIONS
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LOOMING DISRUPTIONS MORTGAGES
DISRUPTED DISRUPTORS
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LOOMING DISRUPTIONS GROCERIES
DISRUPTED DISRUPTORS
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Disruption in Your Space Approach #1: Create a bigger story
Double-down on a better care experience
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Double-down on a better care experience
Disruption in Your Space Approach #1: Create a bigger story
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Combine high-touch and high-tech
Disruption in Your Space Approach #2: Create Your Own Disruption
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Disruption in Your Space Approach #2: Create Your Own Disruption
Combine high-touch and high-tech
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DISRUPTION IN DESTINATION BRANDING…
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THE PATH AHEAD IS FULL OF OPPORTUNITY…
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DISRUPTION IN DESTINATION BRANDING…
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DISRUPTION…AN OPPORTUNITY FOR ACTION
BRUCE MACMILLAN APPETITE FOR DISRUPTION
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