DISCOVERY Information looking for People · DISCOVERY Melody Han Director, Media Sales . Intersection of Content and Conversion . A Major Shift in Traditional Advertising . Source:

DISCOVERY

Melody Han Director, Media Sales

Intersection of Content and Conversion

A Major Shift in Traditional Advertising

Source: ZenithOptimedia and PwC/IAB. Note: Display, Search and Classified spend in 2014 estimated to be $51.8B, $55.7bn and $13.5B, respectively.

*U.S. Market Leader

40% 2013 29% 2014

6.5% 2013 24% 2014

4.7% 2013 7% 2014

1+% 2013 1-% 2014

SEARCH IS NO LONGER KING

4

DISCOVERY search in reverse information finding people

550M monthly unique

users

200B monthly

recommendations

86% US desktop users

reached*

5M+ sponsored

content items

PROPERTY REACH

Google Ad Network 95.3%

Taboola 86.2% Yahoo Audience Net. 84.7%

Google Sites 82.6%

Outbrain 73.8%

Yahoo Sites 73.2%

Facebook 59.5%

By ComScore 10 \ 2014

ACHIEVING SCALE

STORYTELLING TOUCHING THE ENTIRE FUNNEL

DECISION

CONSIDERATION

AWARENESS

LOYALTY

Couldn’t Find Anything To Watch On TV

you will want this content…

syndicated

article

original native

video

gallery

user generated

6B+ Daily Recommendations on Top Sites

Top Brands Become Storytellers with Taboola

Content Leads to Conversions

“Almost half of brands now track ROI on content marketing” MarketingMagazine.co.uk

“We need to close the loop between engagement and actions” DIGIDAY.com

THANK YOU Melody Han [email protected]